Xed
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Apple considers bringing iPhone camera sensor designs in-house
When you're designing something as advanced as a camera component (or a cellular baseband chip) you assume the distance future, not something arriving in the next product release.avon b7 said:Perhaps in the distant future or maybe the rumours is wrong.
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Apple considers bringing iPhone camera sensor designs in-house
Apple producing their own parts is still a different vendor from using Sony. I used the more generic "different vendor" because this tactic is beneficial when you can keep a vendor from having a monopoly, thereby keeping them from dictating terms and prices.MacPro said:
And that could be what's going on, of course, although I read it as not going to a different vendor, but rather going in-house. As soon as I read about the global shutter sensors, I hoped Apple would be all over it; I would assume there would be some patent issues involved for Apple if they go it alone too.Xed said:
It will be, but Apple also doesn't have to beat Sony to benefit from trying to compete with Sony. If Sony perceives Apple's intentions as a threat to their bottom line they can lower prices for Apple to make it less advantageous for Apple to move to a difference vendor.MacPro said:I assume Sony currently supplies Apple at the moment. It will be some feat to best Sony IMHO. Given Sony also provides sensors for Samsung Galaxy and Google Pixel, not to mention Sony's sensors are also used in a wide range of non-phone cameras, from point-and-shoots to professional DSLRs and mirrorless cameras. Some major camera manufacturers that use Sony sensors include Nikon, Canon, and Fujifilm. To add to Sony's impressive lineup, Sony's new sensor used in the global shutter technology in the A9III is a phenomenal achievement which I would have thought Apple would have lept at.
I always hoped Apple would buy Sony, after ESPN that is
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Nothing kills iMessage bridge because it profoundly violated user privacy & security
So that Nothing phones, which are Android-based, could connect to Apple's iMessages.damn_its_hot said:What the f**k was supposed to be the reason for this so called bridge?
Remiindes me a fine album titled “Bridge Of Sighs”….
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Apple considers bringing iPhone camera sensor designs in-house
It will be, but Apple also doesn't have to beat Sony to benefit from trying to compete with Sony. If Sony perceives Apple's intentions as a threat to their bottom line they can lower prices for Apple to make it less advantageous for Apple to move to a difference vendor.MacPro said:I assume Sony currently supplies Apple at the moment. It will be some feat to best Sony IMHO. Given Sony also provides sensors for Samsung Galaxy and Google Pixel, not to mention Sony's sensors are also used in a wide range of non-phone cameras, from point-and-shoots to professional DSLRs and mirrorless cameras. Some major camera manufacturers that use Sony sensors include Nikon, Canon, and Fujifilm. To add to Sony's impressive lineup, Sony's new sensor used in the global shutter technology in the A9III is a phenomenal achievement which I would have thought Apple would have lept at.
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Apple considers bringing iPhone camera sensor designs in-house
Considering their volume it does make sense. If they can pull it off they'd be able to slash component prices long term while offering a better overall product. My question is how much money and time will it take to get there?lmasanti said:It makes total sense!
Apple likes to own the basic technologies that are the foundation of their devices.
Long ago… Phil Schiller said that ‘Apple is the biggest camera company.’
People buys iPhones… at least the ones with the higher prices… for its cameras.
Apple owns its silicon, is going to own its modem… why not camera sensors?
