MassiveAttack

dewme said:

I wouldn't go as far as @Massiveattack has has gone, but I too feel a sense that Apple hasn't finished with iOS 18 and macOS 15 yet. I don't want Apple pushing out anything that's half-baked, but this past year since WWDC has felt more trickle-out than any other year post-WWDC. Of course there is a lot turmoil outside of the technical realm at Apple, but that's just the way things are now. When it comes to Apple Intelligence/Siri things I feel like Apple has been chasing their own tail for lack of clarity on where they were trying to go with the AI stuff. This ended up causing additional churn, hot spin, and a certain degree of fuzziness around what their endpoint would look like.

So here we are again, queuing up for another WWDC but now dragging a non-empty bag of backlog of stuff that never got finished last year along with us. I'm realistic and worked in product development long enough to understand that Apple's current position is not at all unusual. Backlogs are never empty and work that was targeted for previous cycles very often gets bow-waved into the next cycle. This is not unusual and Apple is under tremendous scrutiny. Even though I feel that iOS 18 and macOS 15 didn't check all of the boxes, Apple must keep the pedal down and keep setting goals that will advance it to higher ground and bigger and better things.

Apple is not perfect and they have to deal with moving targets as much as anyone else. In the past Apple has had much more control over setting their own targets because they were so far out in front of the herd. This past year the herd started catching up, but the "virtual herd" of expectations from investors, analysts, and prognosticators were able to get out ahead of Apple and pummel them for things that other companies were only delivering in a half-baked way, for the most part, but with a few exceptions. This is new ground for Apple and they'll learn how to navigate through it. Hopefully WWDC 2025 will show us the path that they intend to take.