MassiveAttack

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MassiveAttack
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  • Hyundai execs face stock trade investigation over inside 'Apple Car' information

    AAPL should be happy to not work with Korean companies.
    Korean companies are world class leaders to copy and paste technologies. 
    Semiconductors, chips, soy sauce recipe etc. were copied. 
    lolliverwatto_cobra
  • Nissan says it is 'not in talks' to build 'Apple Car'

    k2kw said:
    That´s what I said and mean. 

    OEMs do not want to be the next Foxconn.

    Apple needs to be realistic in degree of control. 

    I much prefer a "Apple Car" with their M1-like chips and their battery technologies to generate as high margins as possible.
    But that´s what OEMs do not want exactly. 

    I hope Apple realizes that Apple will not find any OEMs for their request. 
    Yes.   It’s stupid to become a manufacturer for Apple. 

    And who would want to buy an Apple Leaf for $100,000?

    If Apple is Serious they need to Manufacture their own Batteries and cars.   Tim Cook should have moved to do this years ago.   Now instead  of Apple buying Tesla, Apple is playing catch up.   Probably will take them 3 years to do what Tesla does in 1 year, but they have to make a big investment - at least $10 Biilion per year for several years.
    How is this different than other products? Does Apple need to manufacture batteries for iPhones, iPads, and Macs? Why or why not? Apple also doesn't make cameras or lenses.
    Making a car is completely different from making a single component like camera or lenses. 
    At the end, the final product must be approved, but the entire production process is very complicated. It cannot be compared to the manufacture of iPhones or other Apple products. 

    I do not know how to describe the production process of cars or how to clarify the difference between cars and other "small" products, but believe me. Car-making is a completely different animal.
    FoodLover
  • Nissan says it is 'not in talks' to build 'Apple Car'

    qwerty52 said:
    That´s what I said and mean. 

    OEMs do not want to be the next Foxconn.

    Apple needs to be realistic in degree of control. 

    I much prefer a "Apple Car" with their M1-like chips and their battery technologies to generate as high margins as possible.
    But that´s what OEMs do not want exactly. 

    I hope Apple realizes that Apple will not find any OEMs for their request. 

    Not agree. I am sure, that not all of the OEMs will be able to make a successfully transition from classical engine cars to electrical cars, because of many reasons: not enough money for new investments , not enough research and development capabilities, not enough engineering capacity with knowledge in an all new type of vehicle.
    So I think all of those OEMs will be very happy, to be able to work together with Apple, because otherwise they will become  the Black Berry’s and the Nokia’s of the car industry.
    Actually, they would not work "with" Apple, but "for" Apple. 
    Even OEMs need to be realistic in terms of their own capability and ability for the transformation, but Apple needs to have something in their hand in few months if Apple would like to launch their first Apple Car in 2024 or 2025. 

    Be aware that Apple must hurry up and speed up. Otherwise, it would be too late for Apple if Apple cannot make their car projects in 2025. 

    bshankGeorgeBMac
  • VW chief 'not afraid' of 'Apple Car' entering the market

    dk49 said:
    dk49 said:
    oberpongo said:
    These statements from VW CEO are very similar to what the CEOs of Nokia, Blackberry and Microsoft said about the iPhone when it was unveiled in 2007. time will tell if VW will be as forgotten as Nokia and Blackberry. 
    Actually, VW has the best potential to be the best on the market if VW could rule their software issue and could generate a competitive OS system.

    Just imagine, VW could bring out an OS system, which work for VW, Audi, Skoda and other subsidiaries like Apple is doing with iPhone, iPad, Mac, watch etc. 

    This network effect will bring VW to the No. 1. 

    If you sell your VW and buy Audi, your data still exists and you do not have to start from zero because their OS system work for all subsidiaries. 

    In this case, Apple must speed up to make a common agreement with any other OEMs or Magna. 
    Apple has no time and time is ticking. 

    The automotive area is the most conservative sector, where you will never see another Foxconn. 

    Apple will have a difficulty to finde one car maker, who is willing to make cars for Apple. I highly doubt it. 
    That's the thing. Creating a brand new OS from scratch isn't a joke. It's even more difficult than building a car from scratch. So many companies have tried this and failed. All of the custom OS that you see like Huawei's Harmony OS are just forked versions of Android. The OS ecosystem is so matured and integrated that even Microsoft failed to make a dent in the mobile market and had to eventually close it's mobile plans. And platform (OS) is really everything. Even tech giants like Facebook had to bow down in front of the platform (iOS). That's why Apple and Google are in a very unique and lucrative position in the tech industry, that's unmatched.
    Totally agree with you.
    However, the strategy of OEMs would be to reject Apple as long as Apple gives up. 
    If they are not willing to make Apple cars, Apple would be out of the competition by assuming that Apple will not buy an OEM. 

    As I said, time is running and ticking at the moment. The time is against Apple. 

    I currently work in the automotive area and I cannot imagine that Apple will find one OEM, which is willing to make cars for Apple. 

    The automotive market is a completely different animal and there will be no next Foxconn. 

    I am excited to get some "official" news in the future how Apple would handle this challenge.
    Are saying that OEMs would boycott Apple just so that they can maintain their existing customers? Doesn't make sense! This is business, not a family show where companies care about each other. If any OEM sees money in doing business with Apple, they will do it! Sure, existing car manufacturers might not want to partner because that will dilute their brand image. Though I think someone will eventually do it. Automotive industry is a fierce industry, and not every car company is killing it. And even if no car manufacturer agrees to manufacture for Apple, contract manufacturers like Magna are always there.
    The issue is that Apple is looking for a car maker, which is willing to be the next Foxconn. 

    No car maker will want to be the next Foxconn. The margin is low. 

    As I already mentioned: Every single car maker cannot make money by only making cars.

    Car makers are currently doing their best to make their own OS system. If it will be successful, it is another question. Only time will give us the answer.
    FoodLover
  • VW chief 'not afraid' of 'Apple Car' entering the market

    oberpongo said:
    These statements from VW CEO are very similar to what the CEOs of Nokia, Blackberry and Microsoft said about the iPhone when it was unveiled in 2007. time will tell if VW will be as forgotten as Nokia and Blackberry. 
    Actually, VW has the best potential to be the best on the market if VW could rule their software issue and could generate a competitive OS system.

    Just imagine, VW could bring out an OS system, which work for VW, Audi, Skoda and other subsidiaries like Apple is doing with iPhone, iPad, Mac, watch etc. 

    This network effect will bring VW to the No. 1. 

    If you sell your VW and buy Audi, your data still exists and you do not have to start from zero because their OS system work for all subsidiaries. 

    In this case, Apple must speed up to make a common agreement with any other OEMs or Magna. 
    Apple has no time and time is ticking. 

    The automotive area is the most conservative sector, where you will never see another Foxconn. 

    Apple will have a difficulty to finde one car maker, who is willing to make cars for Apple. I highly doubt it. 
    elijahg