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In real, Epic does not care about the payment system. For Epic, it is not about "can´t pay 30% fees", but about "does not want to pay".
All of this is to say that the demands Epic makes in its lawsuit are not, in fact, merely arguing that the smartphone apps market should be more competitive, with more payment options. The sandboxed app store model is not some curious, incidental feature of modern smartphones - rather, this is an essential and hugely important part of why they have such a strong software ecosystem. Epic is explicitly arguing that we should abandon the smartphone software model and security model almost entirely, and switch to what would actually be the old Windows model. Its arguments would also of course mean that we should abandon any level playing field, and move to a model where big companies and big brands have an even bigger advantage, because a trusted platform is replaced by a trusted reputation. This would be good for big established brands - like Epic - but not for may other people.If app developers rather listen to EPIC, then good luck.