MassiveAttack
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Trump trumpets trade deal with China that's still terrible for Apple
Now, it is about time to show that Tim Cook can handle this situation. He screwed up AI.
Now, he has a massive challenge with supply chain, which is his expert field.
Too shame that he can´t convince Trump. Even Elon or Jensen could convince Trump to overcome stock crash. AAPL seriously underperforming. Tim Cook seems to have no clue.
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Apple execs explain Apple's position in the AI race & how it isn't necessarily 'behind'
Tim Cook just followed roadmaps of Steve Jobs.StrangeDays said:
Apple isn’t losing IoT, because it does not sell IoT home goods. Nor do I believe it wants to. I am skeptical they want to sell deadbolts and outlets, which are niche markets. It’s just not their bag. The rumors of a HomePod-iPad mashup seem very unlikely to me.citpeks said:Federighi takes it a step further, explaining that Apple doesn't need to deliver every technology on Earth. No one asked why Apple wasn't a shopping destination like Amazon, or why it didn't build a YouTube competitor, so it seems odd that everyone is clamoring for Apple to supply a chatbot.HomeKit could have enabled Apple to grab a much larger share of the IoT market, even rule it as far as its own users go, but its success was left in the hands of others.In both cases, Apple squandered whatever lead it held, and is now forced to play catch up, by trying to make Siri smart, and developing home/IoT products beyond a speaker. Even with a rumored launch of a home hub product later this year, HomeOS was MIA from WWDC. So what, an iPad married to a HomePod? How will developers be able to enhance it and make it essential, or will they be shut out of a closed shop, at least until WWDC '26, '27, or whenever Apple feels, or is forced to open it up to others?
…One would also be foolish to bet against Apple, but today's Apple is not the Apple of old, and there is no magic CEO to lead the company like before. We've seen what happens before when Apple was in that situation.
As for not having Jobs, reality doesn’t match your claim. Apple has achieved more growth and more success under the “normal” CEO Cook than it did Jobs. Most CEOs are not also product managers and spokesmen, Jobs was the exception there and wound up delegating typical CEO duties to…Cook. Most CEOs of most brands are relatively nameless people who work on the business. That’s the job. That’s what Cook does. Product development is for product managers. The expectation that Apple must crank out new product category hit after hit is not how any company operates. Having the Mac, iPod, iPhone, iPad and Watch, all hits, is extremely rare. Expecting new ones and the lack of them as evidence that Apple lost its way or whatever, is contrary to normal reality.
Tim Cook is the guy who makes the final decision. He does not need to be a product guy. He does not need to be a market guy. He does not need to be an AI guy. But he does need to understand what´s good and what´s bad for Apple.
He made huge mistakes by going to WWDC 2024 with Siri. He made huge mistakes by letting Siri development alone.
Just to be fair: Tim Cook made Apple one of the most valuable companies in terms of the market cap., but he had a nice timing: Interest rates were low. This environment helped Cook to drive AAPL up and up.
Earnings per share have been up and up due to constant buybacks.
Tim Cook has clearly preferred financial engineering over product/software engineering. Now, you see the result.
AAPL is the worst performer among all Mag 7 companies YTD.
Even Craig and Joz trying to justify desperately why Apple is not behind Hahahaha.
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Apple's AI rollout leaves Siri behind & long-time fans are asking questions
Apple needs to ditch the Siri brand. Apple should get another one.Rogue01 said:Siri and improved Apple AI reminds me of AirPower. Schiller - we can do this. Schiller a year later - no we can't. I am not holding my breath for Siri. I rarely use it because it isn't very reliable, and the response is usually the same thing, let me see what I can find on the internet. I can do that myself and get a better response. Apple has had 14 years to fix Siri, and hasn't done it yet. -
Apple's AI rollout leaves Siri behind & long-time fans are asking questions
No interview with John Gruber, but a ridiculous interview with iJustine..... How clueless.
Apple recently published the paper "The Illusion of Thinking" that neither LRMs nor LLMs reason with accuracy when tasks get very complicated.
Apple has a decent team of researchers. I still believe that Apple has user data as Apple works with major hospitals to analyze user health data from AppleWatch.
WWDC 2025 was just an underwhelming event. The most exciting event was just the Apple Developer event for Foundation Models framework.
Meet the Foundation Models framework - WWDC25 - Videos - Apple Developer
If I'm right, Apple is brilliant and they're on the completely correct course with this. Basically, you use the local model for 90% of queries (most of which will not be user queries, they will be dead-simple tool queries!), and then you have a per-user private VM running a big LLM in the user's iCloud account which the local LLM can reach out to whenever it needs. This keeps the user's data nice and secure. If OpenAI gets breached, Apple will not be affected. And even if a particular user's iCloud is hacked, all other iCloud accounts will still be secure. So this is a way stronger security model and now you can actually train the iCloud LLM on the user's data directly, including photos, notes, meeting invites, etc. etc. The resulting data-blob will be a honeypot for hackers and hackers are going to do everything in the universe to break in and get it. So you really do need a very high level of security. Once the iCloud LLM is trained, it will be far more powerful than anything OpenAI can offer because OpenAI cannot give you per-user customization with strong security guarantees. Apple will have both.
Instead of promoting that, Apple just announces some funny jokes with UX/UI designs..
Get a decent Product Guy.. Tim is a wrong one. Greg is just a Marketing guy who has no clue anyway. Eddy Cue and Phil Schiller are just silent.
Bring a decent Product Guy.
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iOS 26 is here with Liquid Glass redesign, new Camera, and Apple Intelligence promises
So.. Who ever has a different opinion, is a troll?? What a troll.williamlondon said:Looking forward to playing around with it, sadly my current phone didn't make the cutoff, something needing to be rectified at some point. Love that Apple iterates the way they do with UIs.
"There's trolls in the world." Imagine that!sirlance99 said:
Tons of Apple lovers on X are not liking it as well.libertyandfree said:
That’s totally false. Some people (or bots) just have to be negative.sirlance99 said:
It’s an old and used UI that’s from 2010.TheSparkle said:Nice. I like.
