Kierkegaarden

I couldn't agree more.  This came across as virtue signaling, grand standing, and distracting.  The event was a "production announcement event", not an opportunity for the Apple brass band to tune up again.  Tim Cook said at the beginning that the event was focused on two products -- Apple Watch and iPhone.  So why produce a long ridiculous video that has nothing to do with these products?  

I don't know of anyone that buys these products because of their environmental impact.  Is recycled aluminum as strong as virgin aluminum?  How much energy and resources does it take to recycle aluminum into a reusable product?  Right now, it just looks good in marketing materials and shows that Apple looks like they are trying -- fine -- but what is the real impact when other major countries, namely China, are working in the opposite direction?  I'm not saying it still isn't worth it, as long as the "cost" isn't just as high or higher, but why produce a video about it at a product announcement event?

Ask any random person on the street, or any fellow iPhone user these questions -- What are carbon emissions and why are they bad?  I would guess that at least 9 out of 10 people will not be able to answer these questions.  The reason is that most people don't care.  Some may say they care, but they don't act accordingly.  I think most people recognize that a single company can't change the world.  Apple did not become the world's most valuable company because of their climate agenda, period.

timmillea said:

"The Apple Vision Pro defines the genre for sure — at the very-high end. This time, intentionally, they aimed too high on cost for the consumer."

There is a clue in the name. The stripped-back 'Apple Vision' will surely follow once the 'more money than sense' market has been milked. 

AVP is much less expensive than other high end AR devices on the market, and it looks like it will deliver a better experience.  I think many are underestimating the high demand this product will have.  I also don’t think a “stripped back” version will ever happen.  

Eric_WVGG said:

AppleInsider said:

If Apple again produces four models of iPhone, it's hard to see one that warrant failing to have the speed. 

There’s a very easy explanation for this: There will be an iPhone Ultra. 

The bit about the “periscope camera only being on the Pro Max” convinced me, putting it on the one model but not the other would just be too contradictory to their established strategy. Ultra makes way more sense.

And that’s why there’s three Thunderbolt connectors, there’s three top tier phones. (Now if they would just augment the bottom tier by bringing back the Mini…)

Definitely — Pro/Max/Ultra will get the faster port, just like they differentiate their MacBooks and iPads.  

No way it ships with 1tb.  I’m guessing a minimum of 256gb and maximum of 512gb.  Higher storage will be an option.

Nicely written article.  It is difficult to know what the reaction will be after earnings.  Many other companies are trading at much higher multiples based on future potential, and that should be no different for Apple.