anantksundaram
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Katy Huberty is no longer covering Apple for Morgan Stanley
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Apple agrees to $50M settlement in MacBook butterfly keyboard lawsuit
9secondkox2 said:MplsP said:9secondkox2 said:MplsP said:JP234 said:Since the second thing I do when I buy a new Macbook of any kind is to buy a keyboard cover, I've never encountered this problem. I also don't eat or drink in their proximity. And when I sell or trade them in, the pristine case and keyboard underneath gives me a bit extra leverage on price, Try it, they're cheap, and taking care of your electronics properly costs nothing.foregoneconclusion said:avon b7 said:ranson said:AniMill said:“ Apple denied any wrongdoing…”
Ummm, I have great respect for most Apple products and business practices, but the Butterfly Keyboard was an unmitigated disaster in design and durability. I understand they have to deny culpability, but they should send this bill to Jony Ive. Maybe this (along with the Apple Watch tree removal fiasco) were the real reasons they pushed him out, and cut ties to his new venture.9secondkox2 said:DAalseth said:welshdog said:DAalseth said:Thanks Jony
Don't see his name on the patent.
https://patents.google.com/patent/WO2015047612A3/enMaking things thin isn’t a bad thing. And the industry has followed Ive’s lead there.The keyboard was a fantastic idea that simply wasn’t sorted out properly by the hardware team and shouldn’t have been signed off on by The hardware lead at the time.It was a rare failure for Apple, which has a history of pursuing the impossible - and usually grasping it.But this wasn’t Jony’s failure, no matter how hard you push that narrative.“Cool story bruh”probably because the idea of a more stable keyboard with more uniform key presses and shorter travel is … a good idea.
Was it executed well? We all know the answer to that. But the idea - the concept - was fantastic
Idea is different from execution
Lots of great ideas that don’t pan out. Doesn’t detract that it was worth a shot. The hardware team has learned from it and will be more careful the next time an opportunity to invent comes around
Shorter travel is a good thing to a point. And the butterfly keyboard hit the perfect balance on that. It wasn’t anywhere near your extreme examples.It was a fantastic idea that had poor execution.How was it a fantastic idea? Let’s take a look at a brand new butterfly keyboard. It works and is great to type with. Each key press is uniform and doesn’t tilt like a scissor switch. Boom. Done.How does that separate from the execution? Over time, it has some failure points. Boom.
so it was a fantastic idea that needed much more testing and R&D than it received.And that’s literally all there is to it.The fact the engineers were unable to produce a long lasting keyboard does not mean the concept wasn’t great - especially consideration how good the experience was when new.
'Tactile with consistent feedback' are not the words that come to mind. Rather, it's "clickety-clack with no response, no feedback, and character repeats". -
Apple agrees to $50M settlement in MacBook butterfly keyboard lawsuit
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Apple Car project troubled by management demos and uncertain schedule
igorsky said:These comments are funny. People still bringing the same skepticism as from 5 years ago...how did that work out? -
13-inch MacBook Pro with M2 review: Incremental upgrade and unexciting