mr o

IKEA did a much better parody, two years ago. Presenting bookbook:



>:x

Soli said:

4) I like that old ad showing off iTunes, but I'm not seeing how a bunch of musicians would communicate this new era for the Mac. Please explain.

I like the idea to explain technology with people, hence my reference to the original Rip. Mix. Burn. app from iTunes.

What about someone walking from room to room? In each room you'd have different people with relevant tools showing up. The rooms would represent the apps, while the assistants represent the touch bar. Actually, a bit like Apple's intro video of WWDC 2015:

https://youtu.be/H1C9BeyD_e0

The key message would be the ever changing nature of the touchbar, making you feel like a boss, in total creative control.

>:x

Hmm, I don't like it because:

1. It is a bit long, don't you think? This could easily be a 30 seconds ad.
2. The music is a bit of a mismatch. It makes it sound comical.
3. The exploding light bulbs are a bit grotesque, like the Microsoft Surface Studio. Quite the opposite of the subtleness of the touchbar.

Here's an idea of how the ever changing nature of the touchbar could be communicated. A bit like Apple's first tv ad for iTunes promoting the creation of personal playlists:


https://youtu.be/4ECN4ZE9-Mo


>:x

I am really disappointed by the fake speaker grills. They serve no function but to clutter the experience.

>:x

Will it also be available in iBooks?

It'd be great to read this on an Apple device.

>:x