tht

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tht
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  • Apple loses another designer who worked in Jony Ive's core team

    thttht
    humbug1873 said:
    Tim Cook, who at first didn't dare to object Ive and also didn't really care about the product design. That's why at first Apple Design has gone crazy (butterfly keyboard) and by now has become rather stale and boring in the last few years. Case in point are AppleTV and Mac Studio .... that essentially just extended the height of the box making it look rather ugly or the MacBook Air design that finally succumbed to the operations pressure being put in a square box that is plain and boring. 
    That's probably why Ive eventually left. He lost his support in the company leadership and was bored with the new restrictions of the penny-pincher. 
    People obviously have different perspectives on Jony Ive’s run as Chief Design Officer at Apple. 

    Overall, I think it was a net negative. The design group really needed someone to rein in their excesses. I think Apple finally realized that in 2017, and a lot of things were changed inside the company after that.

    Apple’s products have generally been better since then. The Apple Silicon MBP and M2 MBA models are the best designs they have done in a long time, if not the best. The design language for most of their products have all been improved. They haven’t done anything stupid. The weakest group remains the iPadOS UE/UI team though. 

    These retirements and departures from the design group really don’t mean anything, or you can’t really derive any conclusions from them. No one is indispensable, sometimes people just retire from the grind even from something they love, etc. 
    watto_cobralordjohnwhorfinfastasleepmuthuk_vanalingam

  • Alleged M4 benchmarks verify Apple's iPad Pro performance claims

    thttht
    JustSomeGuy1 said:
    tht said:
    3767? Holy Shit!
    You think that's holy? Wait until it ships in the M4Max, or the Studio M4whatever. If they are consistent those have a good shot at passing 4000.
    Well, if this level of single core performance holds up across most of the GB sub-benches, that is very very very good score. Very good score. I thought 3400 was going to be the target, but 3800? Wow. There is a submission at 3810 now. They had to bump the clock to 4.4 GHz to do it, so it is not entirely IPC improvements. Wonder how much power it is using.

    Yes. 4000 may be possible in a MBP or Studio if they give it more power, or more cache, or more memory performance. I do think having this level of performance in a 5.1 mm tablet is more impressive than in a laptop.
    watto_cobra

  • Alleged M4 benchmarks verify Apple's iPad Pro performance claims

    thttht
    3767? Holy Shit!
    cpsroMisterKitwatto_cobra

  • New 13-inch iPad Air will eat into iPad Pro sales

    thttht
    entropys said:
    I think an M2 iPad Air will eat into iPad Pro sales, but not because of the 12.9 inch model. Well ok that will be a bit. The main reason is price. The difference in the 11 inch models is the Air is about 25% less for pretty much the same capability.

    btw, does anyone see the discontinuity in the iPad Air being heavier than the iPad Pro?
    Not much of a stretch to say that the iPad Air 11 and 13 models will result in lower iPad Pro 11 and 13 models, due to both price differential and the availability of the iPA13 model. Apple totally expected it and expected it 3 years ago when they were doing product planning for these models. This report is basically a no information report, other than actually stating a unit sales number.

    And, no, not many people are thinking much about the iPad Air being heavier than the iPad Pro. It's a talking point for media and branding fans, but for regular buyers, I imagine there is hardly a thought. "Air" is just a branding name, just like the hundreds of other words, portmanteaus, misspelled homographs (?), and made up words that are used to describe products. You are going too deep if you interpret them too literally,

    However, people's eyes and sense of touch do know when a device is more premium. On average, buyers won't be confused on why the iPad Pro is better product than the iPad Air or iPad 10th gen. Thinner devices, higher precision devices, Promotion, etc, they all contribute to a sense of premium feel. As such, Apple's iPad lineup has the more expensive products having thinner frames, thinner bezels, higher precision.

    It's not the names that influences buyers, it's the actually look and feel of the devices.
    Alex1NFileMakerFellerdewmewatto_cobratenthousandthings

  • Apple's 'Crush' iPad Pro ad sparks intense backlash from creatives

    thttht
    omasou said:
    cincytee said:
    I of course immediately understood the ad's symbolic message: all this creative potential has been packed into this new iPad. I was still very upset to see the guitar and piano – and all the dedication and craftsmanship that making them required – destroyed for a gimmick message that could have been expressed without the destruction. As a music performer, seeing those instruments crushed was kind of horrifying. Kind of a tone-deaf concept, especially for a company that prides itself on dedication and craftsmanship.
    Not like the crushed Martin or Les Paul and a Steinway.

    Heck who even knows if any of those things were real or CGI.

    The only dedication and craftsmanship used in creating the items was by the prop and/or CGI departments. They must have done a wonderful job in making them look so real that people actually were able to be offended.

    Folks need to get a life.
    I'm voting for practical effects using real objects. My thought upon watching it was where they found a crusher like that, and, "huh, those monitors managed to continue displaying."

    There is undoubtedly some CGI and coloring and stuff, but the heart of it was using real objects.
    watto_cobraradarthekat