flaneur
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'Profits will follow' if Apple can nail AR & VR experiences, Cook says
Horsefeathers. Tim saying that AR technology is as fundamental as the iPhone is/was, and saying that he's so excited about the potential of AR that he "could scream" are both instances that tell me that he knows we're moving toward a revolution in the way always-with-you computers will be used to interact with the world.cgWerks said:I think he's somewhat wrong... but then again, I wouldn't have bet all the chips on poop emojis either. On the bright side, at least some of the technology involved with pulling off VR is probably useful for other things. Does this mean Apple will finally have a reasonable GPU in their products?
re: "We're all about making sure the customer experience is great. We think if we get the experience right, revenue and profits will follow. We're very much focused on the experience right now."
I'm pretty sure (judging by other things they've been doing) that he just knows this is the language he needs to use. I'm not sure he actually understands the concept. I bet he just knows it's good marketing speak he learned from Jobs. Sheesh!
He's seen what his company is working on; you haven't.
Speculating here, pun intended, AR glasses that switch from a real-world view to an overlay of stereo video that includes real-time data of any objects your eyes focus on along the z-axis in the real-world scene will be the most amazing and engaging thing computers have yet done for us. Just my opinion on what Tim has been tripping out on in the labs.
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First look: Apple's bionic iPhone X with Face ID
Yes, seems like there is a real issue with the keyboard, and I emailed Neil here at AI last week that maybe they should do a story on it.dws-2 said:
I get what you’re saying about the “worry” over Apple’s priorities, especially as it concerns the Mac. If anything, Apple is paying too much attention to the Mac. And his stark criticism of the notch is just odd. There are a limited number of things you can do when you require cameras on the front of the device. In this case, there are no good options, but Apple’s is as good as any other; in fact, it’s probably better because 99% of people don’t use landscape mode for anything other than videos and pictures, and it looks fine in portrait mode.flaneur said:
I kind of hope Gruber is getting smacked. He's become, to a certain extent, a "deeply worried" (his words re the keyboard) hand-wringer like Marco Arment.rogifan_new said:
Just checked his site.mubaili said:Any scoop why Gruber got the snub? but congrats on moving up the Apple ladder. Looking forward to a in deep bashing on Android phones.
Not sure if he’s just being sarcastic or really didn’t get a review unit and is pissed about it. Casey Liss wrote a blog post giving his thoughts on Apple’s reasoning around X reviews.
https://one37.net/blog/31/10/2017/pr
There are a few things Gruber has complained about recently like the MacBook/Macbook Pro keyboards and he didn’t mince any words on his dislike of the notch (called it gross) so maybe this is Apple showing their displeasure.
There's a difference between level-headed criticism of Apple and this new style of apocalyptic Chicken-Little "worry" about Apple's "priorities."
The latter spreads an unreasoned, emotional contagion of doubt about Apples's mind-set and future. This encourages the hater crowd, the piranhas of Wall Street, the ignorati among tech journalists, and could even spread into the ranks at Apple itself — where, after all, the Jobs project is just a shared vision — a vulnerable psychological stance, in other words — of how to force difficult advanced products into existence.
However, the new MBP keyboard really is annoying. Every few days, a random key stops working correctly until I turn the computer upside and try to blow out the dust particle. And every time it heats up, random keys start clicking loudly like they’re partially stuck. I had the keyboard (actually whole computer) switched out once, and the new one does the same thing, so I’m just living with it. It is really frustrating, though. I’m typing this on Apple’s 9.7” iPad Pro keyboard cover, which, for me at least, is better than the MBP keyboard. I’m not concerned about Apple’s “priorities,” but the MBP keyboard really does need to be fixed or replaced.
I'd be interested to know (I don't have one of these yet) if vacuuming (using a brush attachment or holding the hose above the keys so it doesn't make contact) and keeping the keyboard covered when open and not in use, might make a difference. Using gravity to de-dust doesn't seem quite as efficient, seeing that we live in a time of vacuum cleaners.
But to the point about Gruber — he sees it as reason to "worry about Apple's priorities." This is unnecessary emotional trash talk, Marco Arment-style.
It would be justified to say that Apple may be overreaching technically, or guilty of mechanical hubris in expecting something so delicate to survive in the real world, or releasing something without enough testing, but what about it suggests that Apple's priorities in general should be "worrying"? It's easy to imagine that they're working very hard to find out what's going wrong with these keyboards, much easier in my mind than that they're being somehow perverse in their priorities.
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First look: Apple's bionic iPhone X with Face ID
I like Gruber too, and I think he often makes valid criticisms of Apple's choices. But there's this whiney disease that's been going around among the Apple bloggers like Arment or Siracusa that also seems to have infected Gruber from time to time. This is where they make some valid criticism and then extrapolate based on that to a blanket "Apple has lost its way" kind of "worry." (Watch for that word among them.)bells said:flaneur said:
I kind of hope Gruber is getting smacked. He's become, to a certain extent, a "deeply worried" (his words re the keyboard) hand-wringer like Marco Arment.rogifan_new said:
Just checked his site.mubaili said:Any scoop why Gruber got the snub? but congrats on moving up the Apple ladder. Looking forward to a in deep bashing on Android phones. Not sure if he’s just being sarcastic or really didn’t get a review unit and is pissed about it. Casey Liss wrote a blog post giving his thoughts on Apple’s reasoning around X reviews.
https://one37.net/blog/31/10/2017/pr
There are a few things Gruber has complained about recently like the MacBook/Macbook Pro keyboards and he didn’t mince any words on his dislike of the notch (called it gross) so maybe this is Apple showing their displeasure.
There's a difference between level-headed criticism of Apple and this new style of apocalyptic Chicken-Little "worry" about Apple's "priorities."
The latter spreads an unreasoned, emotional contagion of doubt about Apples's mind-set and future. This encourages the hater crowd, the piranhas of Wall Street, the ignorati among tech journalists, and could even spread into the ranks at Apple itself — where, after all, the Jobs project is just a shared vision — a vulnerable psychological stance, in other words — of how to force difficult advanced products into existence.
I like Gruber. He clearly is an Apple fan, but I find his analysis fair.
Logically, there's no basis for that extrapolation based on one or a few instances that they're annoyed by. They are projecting emotionally — "worried." I always want to say, for God's sake, shut up, stop being a baby, Apple is deeper than you realize and if there's an issue, they'll eventually straighten it out. The last instance I saw with Gruber was over the keyboard butterfly switch and its vulnerability to dust. I'll look it up if I have to.
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First look: Apple's bionic iPhone X with Face ID
I kind of hope Gruber is getting smacked. He's become, to a certain extent, a "deeply worried" (his words re the keyboard) hand-wringer like Marco Arment.rogifan_new said:
Just checked his site.mubaili said:Any scoop why Gruber got the snub? but congrats on moving up the Apple ladder. Looking forward to a in deep bashing on Android phones. Not sure if he’s just being sarcastic or really didn’t get a review unit and is pissed about it. Casey Liss wrote a blog post giving his thoughts on Apple’s reasoning around X reviews.
https://one37.net/blog/31/10/2017/pr
There are a few things Gruber has complained about recently like the MacBook/Macbook Pro keyboards and he didn’t mince any words on his dislike of the notch (called it gross) so maybe this is Apple showing their displeasure.
There's a difference between level-headed criticism of Apple and this new style of apocalyptic Chicken-Little "worry" about Apple's "priorities."
The latter spreads an unreasoned, emotional contagion of doubt about Apples's mind-set and future. This encourages the hater crowd, the piranhas of Wall Street, the ignorati among tech journalists, and could even spread into the ranks at Apple itself — where, after all, the Jobs project is just a shared vision — a vulnerable psychological stance, in other words — of how to force difficult advanced products into existence.
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iPhone 8 breaks Apple's decline in China, questions remain around iPhone X
But they do talk separately about sales in China, or at least they used to when they were rising, didn't they?
