You Apple fan boys believe there is some war going on between Microsoft and Apple. I can assure you there is not. Apple is less than a thorn in Microsoft's side. In fact, like the article suggests, Microsoft profits every time a user buys an Apple, because they often buy a copy of Windows or more likely Office at the same time. Sure, they would rather you buy a PC, but they don't really care.
Microsoft's main battle is with Google. As long as they win this battle, or have a stake in it, they really don't care about Apple, which is as niche as they come.
Only problem is, MS lost the Premim market to Apple. That's a big problem. A big image problem. And they've spent an ungodly amount on advertising to attempt to repair it. And it hasn't worked.
I guess the article's premise is true, but it is also true that Mac sales, in that same time period, have grown as I age, as IBM advertises, as Google grows...
Hopefully Apple and Macs keep on growing, and I keep on aging.
A lot of analysis that I think could have a much simpler explanation. People thinking about getting a computer wait until the Windows OS release to see which is going to be the better purchase for them, Mac or PC.
Sales of Macs will go up because some of those people holding off will go ahead & decide to get the Mac. Question is how much will they go up & will it be enough to advance their share in the market.
Vista saw a huge spike because the OS fell on it's face. I doubt Windows 7 will be the same story all together, though with Apple having some success penetrating the business & corporate world there may be little that MSFT can do to slow their pace all together. Despite the possible success of Win 7 I think we will still see a dramatic increase in Mac sales but I think it will be driven now more by their increasing friendliness with business & their lowering in price.
Now would be a great time for Apple to release Mac & PC ads targeting the inaccuracy of claims that Macs can't do business.
Only problem is, MS lost the Premim market to Apple. That's a big problem. A big image problem. And they've spent an ungodly amount on advertising to attempt to repair it. And it hasn't worked.
What they've spent PALES in comparison to what Apple has spent over the las t 5 years on TV advertising to gain a measly 3-5%. What did you put in your coffee this morning?
Only problem is, MS lost the Premim market to Apple. That's a big problem. A big image problem. And they've spent an ungodly amount on advertising to attempt to repair it. And it hasn't worked.
no they didn't since apple only sells either computers with laptop parts or server parts for the mac pro. not even the build it yourself people care about paying for something like a Mac Pro which is a niche product.
and for the rest Dell and HP sell desktop computers with desktop CPU's and parts which are more powerful than the laptop parts apple sells. for most people there is no need to spend $1000 for a computer because you can get more performance for less. and since iphones and ipods work just fine on Windows, there is no need for a Mac
How on earth centralizing money within Microsoft will boom the economy is beyond me. Perhaps you are speaking of renewed importance on IT shops, new kinds of problems, etc. I don't think it's worth it. At all.
What they've spent PALES in comparison to what Apple has spent over the las t 5 years to gain a measly 3-5%. What did you put in your coffee this morning?
Do you have the numbers, teck? That would be useful. Think that from the company's perspective, they got the best 3-5% of them all, which includes 90% of 1000+ dollars laptops bought by consumers, for instance. It may be as worthy as the bottom 20-30%.
Do you have the numbers, teck? That would be useful. Think that from the company's perspective, they got the best 3-5% of them all, which includes 90% of 1000+ dollars laptops bought by consumers, for instance. It may be as worthy as the bottom 20-30%.
What they've spent PALES in comparison to what Apple has spent over the las t 5 years to gain a measly 3-5%. What did you put in your coffee this morning?
Money well spent. The Premium market is the most coveted. Once you've lost that, it's all about fighting like mad for the bottom end. An embarrssing position for MS, to say the least. And a very sore point for Ballmer. Nearly every time he makes public comments it's always about Apple and how MS "has more work to do", "rounding errors", etc.
If your brand isn't the Gold Standard of its industry, it'll be in a constant deficit in terms of image, desriability, and brand loyalty.
The best computers in the industry - as in, the ones people with $$ are buying, aren't Windows PCs. Big problem.
Only problem is, MS lost the Premim market to Apple. That's a big problem. A big image problem. And they've spent an ungodly amount on advertising to attempt to repair it. And it hasn't worked.
A far bigger problem is that Apple barely has penetrated the corporate martket- which in reality is far the biggest "premium" market anyway.
What they've spent PALES in comparison to what Apple has spent over the las t 5 years to gain a measly 3-5%. What did you put in your coffee this morning?
I agree! All this stuff does is fuel all the Apple fanboy "elitism". This perpetuates the belief "Apple only sells and has the top of the line computer market and are not interested in the mainstream PC buyers". Yeah and thats why they changed to Intel chips.....
I love Apple products and will continue to buy them but not going to drink the "Koolaid". Or think I am somehow better than everyone else because I buy Apple and they have the top "mindshare" or some other buzz word.....
I doubt this a lot, Windows 7 can't possibly be as bad as vista. I doubt Microsoft could shoot themselves in the foot again. In a way I am hoping it is a big improvement, I have to use windows XP at work and it is antiquated to say the least. At the same time I don't see big institutes such as mine switching in a hurry. What for? May as well switch to Mac OS X or linux.
This is another pump by an analyst fan of Apple. If new versions of Windows have boosted Apple sales, it may be because of various reasons. Some of the Windows upgrades are scary like Vista and render the computer useless and disappointed users may go straight to Apple.
However, all the reviews of Windows 7 show that it works quite well and there are advantages to having Windows especially in the enterprise market and for people who have Windows systems at work. That is a huge upgrade market for the software as well as new Wintel PCs.
no they didn't since apple only sells either computers with laptop parts or server parts for the mac pro. not even the build it yourself people care about paying for something like a Mac Pro which is a niche product.
and for the rest Dell and HP sell desktop computers with desktop CPU's and parts which are more powerful than the laptop parts apple sells. for most people there is no need to spend $1000 for a computer because you can get more performance for less. and since iphones and ipods work just fine on Windows, there is no need for a Mac
Mr Bundy.......my thoughtts exactly! Very nice post.
A far bigger problem is that Apple can't even penetrate the corporate martket- which in reality is the biggest "premium" market anyway.
To be fair, Apple chooses not to participate in the corporate market to the vast degree that Microsoft does. Businesses that strictly use Macs do so on their own volition. That said, I agree with what was said previously, it's the value of that 3-5% market increase that really matters. Apple's customers just spend more money, plain and simple, and with that comes nice revenue. Unfortunately, the premium prices are what is keeping Apple's market share from increasing much beyond where its been, because the percentage of those who can afford to blow $1000+ on computing solutions is only so big.
Money well spent. The Premium market is the most coveted. Once you've lost that, it's all about fighting like mad for the bottom end. An embarrssing position for MS, to say the least. And a very sore point for Ballmer. Nearly every time he makes public comments it's always about Apple and how MS "has more work to do", "rounding errors", etc.
If your brand isn't the Gold Standard of its industry, it'll be in a constant deficit in terms of image, desriability, and brand loyalty.
The best computers in the industry - as in, the ones people with $$ are buying, aren't Windows PCs. Big problem.
Right and that's why Corporate America and The US Government still uses Windows computers- Get Real.
I agree! All this stuff does is fuel all the Apple fanboy "elitism". This perpetuates the belief "Apple only sells and has the top of the line computer market and are not interested in the mainstream PC buyers". Yeah and thats why they changed to Intel chips.....
I love Apple products and will continue to buy them but not going to drink the "Koolaid". Or think I am somehow better than everyone else because I buy Apple and they have the top "mindshare" or some other buzz word.....
relax people......
It helps to know your Intel-Apple history.
And if Apple were going after the bottom end, you wouldn't see premium prices. As they've said, they aren't interested in the mid or bottom-end. This is done deliberately and is absolutely true.
And if product satisfaction is somehow confused with elitism, then there's really nothing that can be done about it. Oh well.
Don't underestimate mindhsare. It's yet another factor in the equation of success. And if you've got plenty of it at the Premium end, you're in a position to dictate the direction of the market, bar none.
Right and that's why corporate America and The US Government still uses Windows computers- Get Real.
Completely different market.
Apple specializes in the home/consumer sphere.
Corporate America looks for the cheapest solutions. Cost-cutting. Cheap boxes to run company software. IT departments depend on this model. Hence, the preference for an ancient, 8-year old OS in the enterprise.
Apple and IT don't mix, and not just because of cost.
Comments
You Apple fan boys believe there is some war going on between Microsoft and Apple. I can assure you there is not. Apple is less than a thorn in Microsoft's side. In fact, like the article suggests, Microsoft profits every time a user buys an Apple, because they often buy a copy of Windows or more likely Office at the same time. Sure, they would rather you buy a PC, but they don't really care.
Microsoft's main battle is with Google. As long as they win this battle, or have a stake in it, they really don't care about Apple, which is as niche as they come.
Only problem is, MS lost the Premim market to Apple. That's a big problem. A big image problem. And they've spent an ungodly amount on advertising to attempt to repair it. And it hasn't worked.
I guess the article's premise is true, but it is also true that Mac sales, in that same time period, have grown as I age, as IBM advertises, as Google grows...
Hopefully Apple and Macs keep on growing, and I keep on aging.
A lot of analysis that I think could have a much simpler explanation. People thinking about getting a computer wait until the Windows OS release to see which is going to be the better purchase for them, Mac or PC.
Sales of Macs will go up because some of those people holding off will go ahead & decide to get the Mac. Question is how much will they go up & will it be enough to advance their share in the market.
Vista saw a huge spike because the OS fell on it's face. I doubt Windows 7 will be the same story all together, though with Apple having some success penetrating the business & corporate world there may be little that MSFT can do to slow their pace all together. Despite the possible success of Win 7 I think we will still see a dramatic increase in Mac sales but I think it will be driven now more by their increasing friendliness with business & their lowering in price.
Now would be a great time for Apple to release Mac & PC ads targeting the inaccuracy of claims that Macs can't do business.
http://www.nytimes.com/2009/10/13/business/13views.html
Only problem is, MS lost the Premim market to Apple. That's a big problem. A big image problem. And they've spent an ungodly amount on advertising to attempt to repair it. And it hasn't worked.
What they've spent PALES in comparison to what Apple has spent over the las t 5 years on TV advertising to gain a measly 3-5%. What did you put in your coffee this morning?
Only problem is, MS lost the Premim market to Apple. That's a big problem. A big image problem. And they've spent an ungodly amount on advertising to attempt to repair it. And it hasn't worked.
no they didn't since apple only sells either computers with laptop parts or server parts for the mac pro. not even the build it yourself people care about paying for something like a Mac Pro which is a niche product.
and for the rest Dell and HP sell desktop computers with desktop CPU's and parts which are more powerful than the laptop parts apple sells. for most people there is no need to spend $1000 for a computer because you can get more performance for less. and since iphones and ipods work just fine on Windows, there is no need for a Mac
Expect huge profits for Microsoft once corporations start swirtching from XP to 7. That is the real story here. It will be a boom to the US economy.
http://www.nytimes.com/2009/10/13/business/13views.html
So taxes are a boom for industry, now?
How on earth centralizing money within Microsoft will boom the economy is beyond me. Perhaps you are speaking of renewed importance on IT shops, new kinds of problems, etc. I don't think it's worth it. At all.
What they've spent PALES in comparison to what Apple has spent over the las t 5 years to gain a measly 3-5%. What did you put in your coffee this morning?
Do you have the numbers, teck? That would be useful. Think that from the company's perspective, they got the best 3-5% of them all, which includes 90% of 1000+ dollars laptops bought by consumers, for instance. It may be as worthy as the bottom 20-30%.
Do you have the numbers, teck? That would be useful. Think that from the company's perspective, they got the best 3-5% of them all, which includes 90% of 1000+ dollars laptops bought by consumers, for instance. It may be as worthy as the bottom 20-30%.
I meant TV advertising.
What they've spent PALES in comparison to what Apple has spent over the las t 5 years to gain a measly 3-5%. What did you put in your coffee this morning?
Money well spent. The Premium market is the most coveted. Once you've lost that, it's all about fighting like mad for the bottom end. An embarrssing position for MS, to say the least. And a very sore point for Ballmer. Nearly every time he makes public comments it's always about Apple and how MS "has more work to do", "rounding errors", etc.
If your brand isn't the Gold Standard of its industry, it'll be in a constant deficit in terms of image, desriability, and brand loyalty.
The best computers in the industry - as in, the ones people with $$ are buying, aren't Windows PCs. Big problem.
Only problem is, MS lost the Premim market to Apple. That's a big problem. A big image problem. And they've spent an ungodly amount on advertising to attempt to repair it. And it hasn't worked.
A far bigger problem is that Apple barely has penetrated the corporate martket- which in reality is far the biggest "premium" market anyway.
What they've spent PALES in comparison to what Apple has spent over the las t 5 years to gain a measly 3-5%. What did you put in your coffee this morning?
I agree! All this stuff does is fuel all the Apple fanboy "elitism". This perpetuates the belief "Apple only sells and has the top of the line computer market and are not interested in the mainstream PC buyers". Yeah and thats why they changed to Intel chips.....
I love Apple products and will continue to buy them but not going to drink the "Koolaid". Or think I am somehow better than everyone else because I buy Apple and they have the top "mindshare" or some other buzz word.....
relax people......
I meant TV advertising.
cite your sources
http://seekingalpha.com/article/1075...ad-budget-wars
However, all the reviews of Windows 7 show that it works quite well and there are advantages to having Windows especially in the enterprise market and for people who have Windows systems at work. That is a huge upgrade market for the software as well as new Wintel PCs.
The best computers in the industry - as in, the ones people with $$ are buying, aren't Windows PCs. Big problem.
Perharps notebooks, not desktop computers.
no they didn't since apple only sells either computers with laptop parts or server parts for the mac pro. not even the build it yourself people care about paying for something like a Mac Pro which is a niche product.
and for the rest Dell and HP sell desktop computers with desktop CPU's and parts which are more powerful than the laptop parts apple sells. for most people there is no need to spend $1000 for a computer because you can get more performance for less. and since iphones and ipods work just fine on Windows, there is no need for a Mac
Mr Bundy.......my thoughtts exactly! Very nice post.
A far bigger problem is that Apple can't even penetrate the corporate martket- which in reality is the biggest "premium" market anyway.
To be fair, Apple chooses not to participate in the corporate market to the vast degree that Microsoft does. Businesses that strictly use Macs do so on their own volition. That said, I agree with what was said previously, it's the value of that 3-5% market increase that really matters. Apple's customers just spend more money, plain and simple, and with that comes nice revenue. Unfortunately, the premium prices are what is keeping Apple's market share from increasing much beyond where its been, because the percentage of those who can afford to blow $1000+ on computing solutions is only so big.
Money well spent. The Premium market is the most coveted. Once you've lost that, it's all about fighting like mad for the bottom end. An embarrssing position for MS, to say the least. And a very sore point for Ballmer. Nearly every time he makes public comments it's always about Apple and how MS "has more work to do", "rounding errors", etc.
If your brand isn't the Gold Standard of its industry, it'll be in a constant deficit in terms of image, desriability, and brand loyalty.
The best computers in the industry - as in, the ones people with $$ are buying, aren't Windows PCs. Big problem.
Right and that's why Corporate America and The US Government still uses Windows computers- Get Real.
I agree! All this stuff does is fuel all the Apple fanboy "elitism". This perpetuates the belief "Apple only sells and has the top of the line computer market and are not interested in the mainstream PC buyers". Yeah and thats why they changed to Intel chips.....
I love Apple products and will continue to buy them but not going to drink the "Koolaid". Or think I am somehow better than everyone else because I buy Apple and they have the top "mindshare" or some other buzz word.....
relax people......
It helps to know your Intel-Apple history.
And if Apple were going after the bottom end, you wouldn't see premium prices. As they've said, they aren't interested in the mid or bottom-end. This is done deliberately and is absolutely true.
And if product satisfaction is somehow confused with elitism, then there's really nothing that can be done about it. Oh well.
Don't underestimate mindhsare. It's yet another factor in the equation of success. And if you've got plenty of it at the Premium end, you're in a position to dictate the direction of the market, bar none.
Right and that's why corporate America and The US Government still uses Windows computers- Get Real.
Completely different market.
Apple specializes in the home/consumer sphere.
Corporate America looks for the cheapest solutions. Cost-cutting. Cheap boxes to run company software. IT departments depend on this model. Hence, the preference for an ancient, 8-year old OS in the enterprise.
Apple and IT don't mix, and not just because of cost.