Motorola passes Apple in brand loyalty among men - study

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  • Reply 21 of 116
    Quote:
    Originally Posted by ifail View Post


    Is it Motorola's fault Dell is selling the phone for cheap? Last i checked it still costs 200 on contract nearly everywhere.



    http://www.thestreet.com/story/10632...m_ven=GOOGLEFI

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  • Reply 22 of 116
    Quote:
    Originally Posted by markspain View Post


    Oh, right. Who carries a laptop with them everywhere they go?



    Hard to take your post seriously ...



    A bit harsh, but I understand your point. I've stopped carrying my laptop around...my 3Gs does 90% of what i need to be mobile. The last 10% can wait till I get back to my iMac.
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  • Reply 23 of 116
    Temporary blip on the 'loyalty' market landscape. Not a criticism, mind you - Moto deserves any kudos they get for the Droid - in the absence of the iPhone, we would all be hailing the Droid as the 'best thing since sliced bread'.



    We'll see how this all plays out in the long term. As much as I love my iPhone, I really hope that we do not see any one company dominate this segment like we saw in the past with MS. We are all better off to have 3 or 4 major players each with somewhere between 20-40% share of the market.
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  • Reply 24 of 116
    Quote:
    Originally Posted by OC4Theo View Post


    Only the number of phones sold will prove this study right or wrong. I just don't believe it.



    Likewise. Immediate impressions after being exposed to an ad campaign have almost nothing to do with actual sales.
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  • Reply 25 of 116
    zekzek Posts: 1member
    I know marketing people tend to be pretty dim when it comes to the real world, but surely someone in the office spotted the irony of measuring loyalty with a single survey? How long had the responders been 'loyal' to brand x before switching that 'loyalty' to brand y?
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  • Reply 26 of 116
    Quote:
    Originally Posted by christopher126 View Post


    The last Motorola product I coveted was the V60 and how long ago was that 10 years? I never really liked the razr with the big battery at the end of it and try entering a name via the keypad or drill down its clunky menu interface. Ugh!



    It just goes to show, most people base 'value' solely on price, eg., a $16 dollar blender from China, via Walmart that lasts less than a year is a 'way better' value than a Braun blender that costs $99 that will last 12 years. Go figure!



    This is why Apple doesn't want this part of the market. Apple wants the top 10% of the wealthiest customers because they drive 50% of the economy. The other 90% of the consumers drive only 25% of the economy!



    Thoughts?



    What happened to the other 25% of the economy? You better not say government stimulus...
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  • Reply 27 of 116
    Quote:
    Originally Posted by zek View Post


    I know marketing people tend to be pretty dim when it comes to the real world, but surely someone in the office spotted the irony of measuring loyalty with a single survey? How long had the responders been 'loyal' to brand x before switching that 'loyalty' to brand y?



    Bingo!
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  • Reply 28 of 116
    Quote:
    Originally Posted by christopher126 View Post


    This is why Apple doesn't want this part of the market. Apple wants the top 10% of the wealthiest customers because they drive 50% of the economy. The other 90% of the consumers drive only 25% of the economy!



    Thoughts?



    What about the other 25%... foreign trade?



    Apple products appeal to the wealthy. The Droid is a "mannish" product, the type that needs discounts to appeal more to its demographic, whereas the iPhone is still hot, so price skimming will work for a while longer. Discounts devalue a brand long term though, not a good strategy. It may sell phones, but it doesn't command the company as much power in setting future prices... which means R&D would suffer as a result.
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  • Reply 29 of 116
    Quote:
    Originally Posted by esummers View Post


    What happened to the other 25% of the economy? You better not say government stimulus...



    No this is a breakdown of the often quoted statistic that 75% of the economy is driven by consumer spending.



    When you breakdown that 75% one finds that the top wealthiest 10% drive 50% of the economy.



    I'm not sure of the breakdown of the other 25% but the government is part of it! Sorry!



    EDIT: Wait, I just noticed I have Google on my desktop...the other 25% is mostly 'business' spending.
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  • Reply 30 of 116
    Quote:
    Originally Posted by camroidv27 View Post


    Real people prefer to weigh all their options and how it fits their needs. In some cases, yes, Apples. In other cases, other companies.



    Real people always question.



    Real. People. Enjoy. Humor.
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  • Reply 31 of 116
    This article and the study itself is idiotic \
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  • Reply 32 of 116
    Quote:
    Originally Posted by fishstick_kitty View Post


    This article and the study itself is idiotic \



    Agreed!



    However, if you want to make a 15 year old girl cry this Xmas, give a smart phone that is something other than an iPhone!
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  • Reply 33 of 116
    galleygalley Posts: 971member
    Don't know that I've ever owned a Motorola anything.
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  • Reply 34 of 116
    Quote:
    Originally Posted by Chris_CA View Post


    It comes with the iPhone SDK.





    Yes, I was rather waiting for a widget or a DA app that would work seamlessly with the App Store/iTMS and involve no reverse compiling, hacking etc. Come with a increased size options so I don't have to blow up the screen.



    If I could hack, I would have produced the emulator already and be rich.



    It's rather dumb to have iPhone apps on iPhones only, kind of defeats the purpose buying a Mac.







    And I do take my laptop where I go, because I drive a car, and own a decent camera, and a decent GPS and a iPod with all my music on it. Which a car has no problem carrying.



    The 15" screen MBP beats the pants off the iPhone's tiny screen anyway. If I got to show somebody something especially. And it has a real keyboard, and it runs just about any OS I need.



    If I lived in the city and rode the bus, subway or cab, then yes the iPhone would be a better fit if it fit my needs. But I would still need to drag the laptop along regardless.
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  • Reply 35 of 116
    Quote:
    Originally Posted by PaulSorensen View Post


    Real. Men. Prefer. Apples.



    I thought it was "Quiche"?!



    Anyway, regarding the post, I'm up for anything that might prop up Motorola's stock which I have owned for ages. If it shows any kind of a decent climb next year thanks to the Droid and Verizon, then I can sell the stock next year and not take as big a loss as I already have! How's that for brand loyalty! \



    Comment: If one company can surpass another, how much loyalty to a company's brand can there truly be?
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  • Reply 36 of 116
    Quote:
    Originally Posted by Galley View Post


    Don't know that I've ever owned a Motorola anything.



    The only thing I had was 7 years ago, a cable modem that looked like a 'beige' circulating fan! Ugh!
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  • Reply 37 of 116
    Quote:
    Originally Posted by esummers View Post


    What happened to the other 25% of the economy? You better not say government stimulus...





    They are unemployed:



    10.2% last unemployment stats.



    6.8% that have given up looking for work and/or lost unemployment benefits.



    8% never had a job to begin with and were living off the government.



    25% - there you go...
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  • Reply 38 of 116
    Quote:
    Originally Posted by Rot'nApple View Post


    I thought it was "Quiche"?!





    A bit of trivia, the author of that book, 'Real men don't eat quiche,' was a marketing guy that came up with BMW's immortal tag line, 'The ultimate driving machine!'
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  • Reply 39 of 116
    Quote:
    Originally Posted by mytdave View Post


    Temporary blip on the 'loyalty' market landscape. Not a criticism, mind you - Moto deserves any kudos they get for the Droid - in the absence of the iPhone, we would all be hailing the Droid as the 'best thing since sliced bread'.



    We'll see how this all plays out in the long term. As much as I love my iPhone, I really hope that we do not see any one company dominate this segment like we saw in the past with MS. We are all better off to have 3 or 4 major players each with somewhere between 20-40% share of the market.



    I don't think we've seen an iPhone competitor yet. Droid and the other smart phones just represent these companies attempts to remain relevant. None of it is real competition. The AppStore is the killer feature. There are way too many problems to work out with the Android app store before it will be competitive. It really only matters if Apple lags behind. Even after they fix the other problems, they still need to get developers to support an app store that does not have enough financial incentive (due to small user base) to create products for. In an ideal free market, competition leads to a single company dominating the market. That can be a good thing and has nothing to do with being monopoly. A company becomes a monopoly when regulation is introduced (normally from the government). If Apple starts to fail, they will eventually be replaced. We are already starting to see that with Microsoft Windows. Apple, VMWare, and Parallels are responding to Microsoft's stagnation quite well.
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  • Reply 40 of 116
    dasanman69dasanman69 Posts: 13,002member
    What most of you fail to realize is that men in their 30s and 40s remember Motorola fondly. Many of us had Star Tacs and that was the most durable phone I've ever had. Plus everyone and their mother had a RAZR. So the Motorola brand is special to us. They fianlly joined the 21st century and I think they did a great job and future incarnations of the DROID will only get that much better.
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