Apple, Microsoft in talks to make Bing default iPhone search - report
Once bitter rivals in the PC landscape, Apple and Microsoft could now partner to make Bing the default search engine of the iPhone, in an effort to counter the market dominance of search giant Google.
According to BusinessWeek, Apple has been in talks with Microsoft for weeks. The publication cited two people allegedly familiar with the ongoing negotiations.
Microsoft could also be looking to make Bing search an option in the Safari browser on the Mac. Currently, Google and Yahoo are the only options.
"Apple and Google know the other is their primary enemy," one of the sources allegedly told BusinessWeek. "Microsoft is now a pawn in that battle."
The source also spoke of Apple's interest in serving mobile advertisements on the iPhone and iPod touch. Earlier this month, Apple purchased mobile advertising firm Quattro Wireless for $275 million, a move that was largely seen as an effort to counter Google's acquisition of ad firm AdMob.
Through the deal, Andy Miller, former CEO of Quattro, was named vice president of Mobile Advertising at Apple, a new position for the company which previously had no role in selling ads.
Last week, one report said that Apple co-founder Steve Jobs hopes to "overhaul mobile advertising in the same way they had revolutionized music players and phones." Apple could offer developers the ability to place advertisements in their App Store software, and take a cut of the revenue much like Google already does.
The alleged negotiations with Microsoft for Bing search are another example of the growing rivalry between Apple and Google. Last summer, Google CEO Eric Schmidt resigned from the Apple Board of Directors as an investigation from the U.S. Federal Trade Commission was looking into the connections between the two companies.
Schmidt's move was seen as necessary as Google and Apple now compete in numerous markets in the technology sector: Google's Android mobile operating system competes with Apple's iPhone; both companies recently made large mobile advertising related purchases; Google's forthcoming Chrome OS will see the company enter the desktop computing space; and the Chrome browser competes with Apple's Safari.
The most public dispute between Apple and Google came last summer, when the Google Voice application was not accepted into the iPhone App Store. The two companies shared barbs with Google alleging the software was outright rejected for use on the iPhone, while Apple said it remained under review and consideration.
According to BusinessWeek, Apple has been in talks with Microsoft for weeks. The publication cited two people allegedly familiar with the ongoing negotiations.
Microsoft could also be looking to make Bing search an option in the Safari browser on the Mac. Currently, Google and Yahoo are the only options.
"Apple and Google know the other is their primary enemy," one of the sources allegedly told BusinessWeek. "Microsoft is now a pawn in that battle."
The source also spoke of Apple's interest in serving mobile advertisements on the iPhone and iPod touch. Earlier this month, Apple purchased mobile advertising firm Quattro Wireless for $275 million, a move that was largely seen as an effort to counter Google's acquisition of ad firm AdMob.
Through the deal, Andy Miller, former CEO of Quattro, was named vice president of Mobile Advertising at Apple, a new position for the company which previously had no role in selling ads.
Last week, one report said that Apple co-founder Steve Jobs hopes to "overhaul mobile advertising in the same way they had revolutionized music players and phones." Apple could offer developers the ability to place advertisements in their App Store software, and take a cut of the revenue much like Google already does.
The alleged negotiations with Microsoft for Bing search are another example of the growing rivalry between Apple and Google. Last summer, Google CEO Eric Schmidt resigned from the Apple Board of Directors as an investigation from the U.S. Federal Trade Commission was looking into the connections between the two companies.
Schmidt's move was seen as necessary as Google and Apple now compete in numerous markets in the technology sector: Google's Android mobile operating system competes with Apple's iPhone; both companies recently made large mobile advertising related purchases; Google's forthcoming Chrome OS will see the company enter the desktop computing space; and the Chrome browser competes with Apple's Safari.
The most public dispute between Apple and Google came last summer, when the Google Voice application was not accepted into the iPhone App Store. The two companies shared barbs with Google alleging the software was outright rejected for use on the iPhone, while Apple said it remained under review and consideration.
Comments
If this is like the Bing on Blackberry takeover, then I'm giving up and jailbreaking the phone.
So true.
And I am all for a big can of whupass for google. If you guys think that so much control in the hands of a single corporation will do no evil, you haven't been around the block.
Might this not just be a clever negotiating tactic by Apple to bring Google into line?
It surely can't be good for Apple either to go up against Google. Big as Apple are, Google are far more powerful and will only become more so as Android takes over and Chrome OS comes out.
As for Bing, it works great so why not add it, but as an option.
Microsoft could also be looking to make Bing search an option in the Safari browser on the Mac. Currently, Google and Yahoo are the only options.
There's an option for Safari to use Yahoo for search? Where?
Not that I'd want to - I'm just curious where this option might be hidden since having searched for several minutes I've failed to find it in any of the obvious places.
It doesn't seem like a very Apple-like feature to let the user select their search engine; surely Steve Jobs decides which is the best one and that's what you get?
Socrates
In comparison, Bing Maps (as seen in the Bing app) render slowly and are plagued with jpeg artifacts (on map, not satellite view).
There's an option for Safari to use Yahoo for search? Where?
Not that I'd want to - I'm just curious where this option might be hidden since having searched for several minutes I've failed to find it in any of the obvious places.
Settings > Safari > Search Engine
And no way do I want Bing either.
If Apple fight Google, they'll lose.
If it's just a change of the default, I don't care as I can always change it after the fact.
I agree with anonymous guy, I want the option of which search provider to use.
I want the option to decide which programs run in the background.
If I lose the option to choose my search provider, I will ditch the iPhone. I'm not interested in business games.
If it's just a change of the default, I don't care as I can always change it after the fact.
Something similar happened with Verizon and the Blackberry not too long ago: http://www.cio.com/article/511401/Ve...ackBerry_Users
Seemingly, this move was pushed more by the provider than by the handset manufacturer. But if the manufacturer chooses to make this move, expect the overhaul to be much more dramatic.
I will NEVER buy any app that has ads in it. That's part of what you should be getting when you pay for an app; NO ADS.