Best Buy airs TV ads promoting itself as the source for Apple products
US retailer Best Buy is running new TV ads promoting the chain and its "store within a store" Apple displays as the place to buy Macs, iPads and iPhones.
The new ads depict a sales associate demonstrating FaceTime on an iPad to a woman, who replies "that is so cool. I didn't know you guys had all the Apple products. My family is going to flip out."
The sales agent adds "I guess Santa better watch his back!"
The customer laughs, then answers, "Yep!" Followed by a scene showing Santa Claus adding gifts to the customer's Christmas tree before noticing a variety of Apple products already presented as gifts, including a MacBook Pro, A MacBook Air, an Apple TV and iPad and iPhones.
The lights come up and Santa turns to the woman, seated nearby, who picks up the glass of milk left for Santa and drinks it menacingly. "Game on, Santa," the titles read.
"All the hottest Apple gifts, and the professionals to help," a voiceover announces, as iPad, MacBook and iPhone are displayed. "At Best Buy."
The Best Buy logo is depicted with the tagline "Everything Apple. At Best Buy."
Apple pioneered the concept of store within a store marketing before entering the retail business itself ten years ago. It not only became a major retailer of electronics, but also introduced very attractive "Genius Bar" support services to help consumers feel comfortable with their purchases.
The new ads depict a sales associate demonstrating FaceTime on an iPad to a woman, who replies "that is so cool. I didn't know you guys had all the Apple products. My family is going to flip out."
The sales agent adds "I guess Santa better watch his back!"
The customer laughs, then answers, "Yep!" Followed by a scene showing Santa Claus adding gifts to the customer's Christmas tree before noticing a variety of Apple products already presented as gifts, including a MacBook Pro, A MacBook Air, an Apple TV and iPad and iPhones.
The lights come up and Santa turns to the woman, seated nearby, who picks up the glass of milk left for Santa and drinks it menacingly. "Game on, Santa," the titles read.
"All the hottest Apple gifts, and the professionals to help," a voiceover announces, as iPad, MacBook and iPhone are displayed. "At Best Buy."
The Best Buy logo is depicted with the tagline "Everything Apple. At Best Buy."
Apple pioneered the concept of store within a store marketing before entering the retail business itself ten years ago. It not only became a major retailer of electronics, but also introduced very attractive "Genius Bar" support services to help consumers feel comfortable with their purchases.
Comments
Or, rather, it alludes to WAY, WAY, WAY more than the content does.
Best Buy's saying neither "We make Apple products!" nor "We're the only place to get Apple products!"
This title in no way reflects the content.
Or, rather, it alludes to WAY, WAY, WAY more than the content does.
Best Buy's saying neither "We make Apple products!" nor "We're the only place to get Apple products!"
Yeah, it seems like they're just trying to say "We are a source of Apple products" not "the source". There are some people who don't realize you can get the majority of Apple's products at Best Buy, and since they can be a high driver of traffic, Best Buy wants to get those people to know to get them in their stores.
I thought the commercial was pretty funny, tbh.
Wait. Bloomingdale's was avalible in 1860. Apple is over 100 years old?! OMG! Wait a sec, that totally means Gamecrazy WASN'T a store within Holywood Video. MIND TOTALY BLOWN.
yeah, it seems like they're just trying to say "we are a source of apple products" not "the source". There are some people who don't realize you can get the majority of apple's products at best buy, and since they can be a high driver of traffic, best buy wants to get those people to know to get them in their stores.
I thought the commercial was pretty funny, tbh.
But you can't bee seen in a Best Buy store. I want to go into an Apple store with my Coach man purse, shopping bags from Nordstrom and Starbucks coffee!
But you can't bee seen in a Best Buy store. I want to go into an Apple store with my Coach man purse, shopping bags from Nordstrom and Starbucks coffee!
I am louder than you!
Local Best Buy doesn't stock any Macs.
Yeah exactly. Not all BestBuy stores stock Apple products. In fact very little of them do. To me it doesn't matter anyways. I'd much rather go into an Apple Retail Store instead. I hate BestBuy with a passion and their pushy salesmen who don't know $hit about computers and try to sell you gimmicks you don't need. I think BestBuy is just trying to cash in on high Apple sales, but once people see their local BestBuy doesn't stock Apple products it will fail except buying something like an iPad.
I guess the only thing I could see them doing was only air the commercial in areas what do have an Apple section (Macs) in that particular store.
Local Best Buy doesn't stock any Macs.
Well, Apple did once open an Apple Store in downtown Austin that didn't sell any Macs, iPhones, or iPods. Just iPads. An iPad only store.
Sorry, but Best buy lost that part of my business long ago. I go there mainly to buy regular stuff and leave the major purchases to the Apple store itself.
Best Buy has a major customer-service image problem.
Was I in some sort of Best Buy RDF?
I'd be curious to know how many of the Best Buys out there have the Apple booth. I know the one close to me in Louisville does, altho we have 2 o 3 Best Buys and I haven't been to the others in quite awhile. Best Buy is more places than the APple Store, so for many people Best Buy really would be their source for Apple products if they wanted to see them in person first.
Yeah exactly. Not all BestBuy stores stock Apple products. In fact very little of them do. To me it doesn't matter anyways. I'd much rather go into an Apple Retail Store instead. I hate BestBuy with a passion and their pushy salesmen who don't know $hit about computers and try to sell you gimmicks you don't need. I think BestBuy is just trying to cash in on high Apple sales, but once people see their local BestBuy doesn't stock Apple products it will fail except buying something like an iPad.
I guess the only thing I could see them doing was only air the commercial in areas what do have an Apple section (Macs) in that particular store.
I agree, I was few times in Best Buy and I was laughing one time my ass as the salesman was trying to convince parents of one girl into Apple laptop only if they buy Microsoft Office as essential, because "if your daughter is using Windows at school now she needs this, it's the same as Windows so she'll know what to do".
Apple really ought to get out of bed with that syphilitic whore.
During the recent hard drive shortage (because of the Thailand floods), I headed on over to a local Best Buy and scored a 3 TB Seagate for $100, the last one they had in stock. A few days later, I saw it online for $75, so I went back to Best Buy and they gave me $25 back.
So much for us enjoying your ban.
I'd be curious to know how many of the Best Buys out there have the Apple booth. I know the one close to me in Louisville does, altho we have 2 o 3 Best Buys and I haven't been to the others in quite awhile. Best Buy is more places than the APple Store, so for many people Best Buy really would be their source for Apple products if they wanted to see them in person first.
People can't take a joke.