Samsung says it wasn't involved with 'Wake Up' Apple Store flashmob
Samsung has publicly disassociated itself with a "Wake Up" flashmob protest that was held outside of an Apple retail store in Australia earlier this week.
The stunt conducted this week in Sydney gained attention after a mob of people stood outside an Apple store holding black signs with "WAKE UP." written in white. Initial reports suggested Samsung was behind the stunt, but the company denied involvement in a statement to SlashGear on Friday.
The mock protesters spilled out of a large black bus to stage the event on Thursday. It was suggested that Tongue, a local Australian ad company, was behind the campaign and attempting to hype Samsung's forthcoming Galaxy S III smartphone, which is expected to launch next week on May 3.
In coordination with the flashmob, the campaign was accompanied by a number of billboards and the words "Wake Up." written on the bottom of the Bondi Ice Bergs pool.
"Samsung Electronics Australia has nothing to do with the Wake-Up Campaign," the company said in a statement.
Video of flashmob as captured by blogger Nate Burr.
Samsung did, however, suggest that iPhone users are mindless "sheep" in a teaser video released earlier this week. The promotional video states that users of the next-generation phone can stand out from "everyone else," while a bunch of sheep are shown in the ad, though Apple or the iPhone are not mentioned by name.
Samsung also mocked customers who wait in line for Apple's iPhone launches with a series of commercials that began last November. The commercials promoting the Galaxy S II smartphone used the tagline: "The next big thing is already here."
The stunt conducted this week in Sydney gained attention after a mob of people stood outside an Apple store holding black signs with "WAKE UP." written in white. Initial reports suggested Samsung was behind the stunt, but the company denied involvement in a statement to SlashGear on Friday.
The mock protesters spilled out of a large black bus to stage the event on Thursday. It was suggested that Tongue, a local Australian ad company, was behind the campaign and attempting to hype Samsung's forthcoming Galaxy S III smartphone, which is expected to launch next week on May 3.
In coordination with the flashmob, the campaign was accompanied by a number of billboards and the words "Wake Up." written on the bottom of the Bondi Ice Bergs pool.
"Samsung Electronics Australia has nothing to do with the Wake-Up Campaign," the company said in a statement.
Video of flashmob as captured by blogger Nate Burr.
Samsung did, however, suggest that iPhone users are mindless "sheep" in a teaser video released earlier this week. The promotional video states that users of the next-generation phone can stand out from "everyone else," while a bunch of sheep are shown in the ad, though Apple or the iPhone are not mentioned by name.
Samsung also mocked customers who wait in line for Apple's iPhone launches with a series of commercials that began last November. The commercials promoting the Galaxy S II smartphone used the tagline: "The next big thing is already here."
Comments
Well, now it doesn't matter if they WERE behind it, as they've disassociated themselves from it.
Wonder what that countdown is, then.
Now will all those who blasted Samsung for this heinous act apologize or at least retract their hateful statements?
I told you, it was Apple telling you to wake up and buy the new iPad. Samsung only wished it had originality in advertising like this.
Wake up and buy the new iPad already!!
Quote:
Originally Posted by stelligent
Now will all those who blasted Samsung for this heinous act apologize or at least retract their hateful statements?
Signs point to no.
Doesn't matter, everyone will keep proclaiming Samsung as shallow IP thieves and Samsung will keep selling a crapton of phones.
I think it's particularly hilarious that while supposedly clearing Samsung, the article goes on to remind everyone that Samsung still hates Apple users and thinks they're dumb.
It's funny... they call us sheep, but they're sheep themselves. We're all sheep/fanboys of what we love.
"Samsung Electronics Australia has nothing to do with the Wake-Up Campaign," the company said in a statement.
However, Samsung Electronics South Korea does....
In other news, the United Kingdom says it is not involved with the London 2012 Olympics.
Poor fb's, can't handle the fact that people other than Samsung think they are sheep LOL.
Quote:
Originally Posted by stelligent
Now will all those who blasted Samsung for this heinous act apologize or at least retract their hateful statements?
No, because we don't believe them, based on their ad campaigns.
If it was the ad company Samsung till deserves a bam for not overseeing what they were up to.
Quote:
Originally Posted by stelligent
Now will all those who blasted Samsung for this heinous act apologize or at least retract their hateful statements?
Samsung is obviously lying though. Other than Microsoft who else would it be but Samsung?
Microsoft usually owns up to this kind of stuff when they do it. Ergo: It's Samsung and they are just lying.
LMAO too funny.
To whom do we make the apology?
Dear Samsung,
I apologise.
Now come and take away your junk that litters my garage, the fridge that doesn't work, the home theatre system that doesn't work, the washing machine that doesn't work.
Once again please accept my humblest apologies, I prostrate myself at the feet of your greatness.
PS now that that's behind us, care to celebrate over a bowl of dog stew?.
Are you happy now, stelligent?
Quote:
Originally Posted by stelligent
Now will all those who blasted Samsung for this heinous act apologize or at least retract their hateful statements?
I hate to tell you this but Samsung is broken into many independent units that can submit press releases that state, "We didn't do it," while another unit did it.
It's kind of like Proview selling the iPod name and still owning it.
Quote:
Originally Posted by hill60
PS now that that's behind us, care to celebrate over a bowl of dog stew?.
Hey, the Germans and French used to eat dogs enthusiastically so it can't be all that bad.
Where do you think the term hot dog came from.
Quote:
Originally Posted by Gazoobee
Samsung is obviously lying though. Other than Microsoft who else would it be but Samsung?
Microsoft usually owns up to this kind of stuff when they do it. Ergo: It's Samsung and they are just lying.
RIM
Someone posted yesterday that advertising on the countdown site links to them, they use white on black in their marketing and they are just desperate enough to throw caution to the winds.
Does anyone know much about fonts?
That could provide an additional clue.
Quote:
Originally Posted by Gazoobee
Samsung is obviously lying though. Other than Microsoft who else would it be but Samsung?
Microsoft usually owns up to this kind of stuff when they do it. Ergo: It's Samsung and they are just lying.
True. Besides, Microsoft's flash mob would have been throwing shoes, or something esoterically related to footwear or Jerry Seinfeld.
I think it was a clever, aggressive marketing/PR play.
I also think the tables could--and perhaps should--be turned around on Android/Google/Samsung. A bunch of people staring in at you kind of lends itself to the idea of "hey, we're watchiing every move you make and selling off your personal data"...hmmm. Crayola colored peeping toms anyone? Creepy clowns?
If Ballsille was still on board, I'd say maybe. But RIM's ship is sinking so fast I don't think they'd gain anything from alienating potential customers.
Samsung has a proven track record that it is too stupid to realize that alienating potential customers is simply bad business.
Quote:
Originally Posted by hill60
RIM
Someone posted yesterday that advertising on the countdown site links to them, they use white on black in their marketing and they are just desperate enough to throw caution to the winds.
Does anyone know much about fonts?
That could provide an additional clue.
Quote:
Originally Posted by AppleInsider
Samsung did, however, suggest that iPhone users are mindless "sheep" in a teaser video released earlier this week...
Funny how DED knows who the sheep in Samsung's ad were. It takes one to know one, I guess...