Apple's Ive on naming products: 'We're really quite careful with the words we use'

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  • Reply 21 of 98
    panu wrote: »
    The iLunch has rounded corners, an innovative cooling system, and magnets instead of a latch. You can password-protect it so no one can steal your lunch. If you lose it, or someone steals it, you can find it with iCloud. There is no optical drive, of course, and it is very, very thin.

    You can take a different pizza to lunch every day! And your beverage fits nicely in the accompanying iDrink.

    By Tuesday, Samsung's salesmen will be selling knock-offs from their trench coats in alleyways. Be sure to check out their Nolex watches while you are there.

    And of course it'll be hailed as the first lunchbox in existence.
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  • Reply 22 of 98


    Sounds like a reasonable stream of thinking - choosing language (and names) carefully to avoid design bias. Yet, in spite of this outside-the-lunchbox thinking, there is already official design bias at Apple. It's their design language. In the mid 80s to early 90s, this language, known as Snow White (developed by Esslinger at Frog Design), was in fact spelled out in their "SOPs". It formed the foundation of products from the late generation Apple IIs to 2nd and 3rd gen Macs, and was also reflected in the Mac OS UI.


     


    With Jobs's return and Ive's ascension, Snow White has clearly been replaced by the Dieter Braun inspired minimalist approach we see today. I wonder it too is formally documented. Regardless, I'd argue that despite Ive's interesting thinking about how naming might influence design, Apple's designers already have a greater influence in place.

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  • Reply 23 of 98
    "What we do, you see, is we take the ninth letter of the Arabic alphabet--the letter i--we convert it to lowercase, and then we add some catchy noun after it. What we will never do is add a space between the letter i and the catchy noun. Never. It's who we are."
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  • Reply 24 of 98
    dasanman69 wrote: »
    And of course it'll be hailed as the first lunchbox in existence.

    With a keynote video where Ive discusses the merits of the sandwich wrapped in aluminium foil.
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  • Reply 25 of 98


    Don't know why... but  iTaco comes to mind!

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  • Reply 26 of 98

    Quote:

    Originally Posted by Dick Applebaum View Post


    Don't know why... but iTaco comes to mind!





    That would lead to folded-over circular design?

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  • Reply 27 of 98


    Originally Posted by stelligent View Post

    That would lead to folded-over circular design?


     


    There you go, putting yourself into a box again.


     


    "Folded over SQUARE design, allowing for blah-de-blah more surface area, which allows us to fit even more Americanized Mexican goodness therein."

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  • Reply 28 of 98
    geekdadgeekdad Posts: 1,131member

    Quote:

    Originally Posted by muppetry View Post


     


    Admit it - you would have been disappointed if TS hadn't made some comment on this in relation to the iPhone naming debate.



    lol....yes.....i kinda expected it....


    But he still won't admit he was wrong about....

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  • Reply 29 of 98
    gazoobeegazoobee Posts: 3,754member

    Quote:

    Originally Posted by stelligent View Post


    Sounds like a reasonable stream of thinking - choosing language (and names) carefully to avoid design bias. Yet, in spite of this outside-the-lunchbox thinking, there is already official design bias at Apple. It's their design language. In the mid 80s to early 90s, this language, known as Snow White (developed by Esslinger at Frog Design), was in fact spelled out in their "SOPs". It formed the foundation of products from the late generation Apple IIs to 2nd and 3rd gen Macs, and was also reflected in the Mac OS UI.


     


    With Jobs's return and Ive's ascension, Snow White has clearly been replaced by the Dieter Braun inspired minimalist approach we see today. I wonder it too is formally documented. Regardless, I'd argue that despite Ive's interesting thinking about how naming might influence design, Apple's designers already have a greater influence in place.



     


    This post makes no sense.  I have no idea what your point is. 

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  • Reply 30 of 98
    gazoobeegazoobee Posts: 3,754member

    Quote:

    Originally Posted by Gordio View Post



    It's amazing how people stopped mocking the name "iPad". The first time the name was heard, everyone was making fun of it. Now it's a commonplace word.


     


    Only a few really juvenile, mostly male, people made fun of it actually.  


     


    The (faint, remote, and mostly imagined), connection with menstruation was more than some men could handle.  


     


    It made them nervous and the antidote to nerves is ... humour.  


    Therefore, endless lame "pad" jokes from this group. 

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  • Reply 31 of 98

    Quote:

    Originally Posted by Gazoobee View Post


     


    I have no idea what your point is. 



     


    Unsurprised. All part of natural selection.

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  • Reply 32 of 98

    Quote:

    Originally Posted by GadgetCanada View Post




    Quote:

    Originally Posted by Suddenly Newton View Post





    That because it would have rounded corners.


     


    and designed to feel really good in your hands



    I think you mean "naturally selected." Because all the woman with thorns down there would never produce offspring and pass on their thorny genetic material.:-P

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  • Reply 33 of 98

    Quote:

    Originally Posted by Tallest Skil View Post


     


    There you go, putting yourself into a box again.


     


    "Folded over SQUARE design, allowing for blah-de-blah more surface area, which allows us to fit even more Americanized Mexican goodness therein."





    Actually, a circle is simply a rounded square, with maximum radius at each corner.

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  • Reply 34 of 98
    macrulezmacrulez Posts: 2,455member


    deleted

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  • Reply 35 of 98
    thrangthrang Posts: 1,056member
    iDigest
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  • Reply 36 of 98
    and designed to feel really good in your hands

    Designed for convenient one-handed operation.
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  • Reply 37 of 98
    Designed for convenient one-handed operation.

    If it comes with a reusable icepack it will last longer than any other icepack on the market but people will still claim they need to refreeze it twice a day.
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  • Reply 38 of 98
    mstonemstone Posts: 11,510member

    Quote:

    Originally Posted by stelligent View Post


    Actually, a circle is simply a rounded square, with maximum radius at each corner.



     


    I thought a circle was a symmetrical polygon with an infinite numbers of sides. /s

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  • Reply 39 of 98
    mstone wrote: »
    The fact that you used the term radius undermines your argument.

    I thought a circle was a polygon with an infinite numbers of sides. /s

    And dots are zero length lines.
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  • Reply 40 of 98
    jungmarkjungmark Posts: 6,928member


    Sammy just announced the Samsung Galaxy Box. It's has > 1700 cubic inches of volume, a retractable set of chopstick. It's also made with HD plastic. it also comes with "gas station sushi."

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