Apple hires noted tech journalist Anand Lal Shimpi

Posted:
in General Discussion edited September 2014
Apple has confirmed hiring Anand Lal Shimpi, the 32 year old founder of tech enthusiast site AnandTech.

Anand Lal Shimpi


Shimpi noted in an AnandTech posting last night that he was "officially retiring from the tech publishing world."

John Paczkowski reported for Re/Code this afternoon that Apple had confirmed hiring Shimpi, without detailing what he would be doing at the company.

Shimpi wrote that he began writing about technology in 1997 at the age of 14, stating, "I liked the idea of sharing knowledge online and the thought of building a resource where everyone who was interested in tech could find something helpful."

AnandTech will continue to publish under its new editor in chief Ryan Smith.
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Comments

  • Reply 1 of 117
    apple ][apple ][ Posts: 9,233member

    Oh wow!

     

    That's really damn cool!

     

    I've been visiting Anandtech for years and I love reading their in-depth reviews and analysis.

     

    I haven't been all that thrilled with some of Apple's recent hires, but this one gets two thumbs up from me!

  • Reply 2 of 117
    solipsismxsolipsismx Posts: 19,566member
    1) I read about him leaving AnandTech yesterday, which will still be profitable for him, but I wasn't expecting him to be hired by Apple.

    2) He's been taking crap from "true" AnandTech readers for years ever since he decided to use and report on his first Apple product. Him coming to Apple is going to send those assclowns into a fury. I can't wait!
  • Reply 3 of 117
    apple ][apple ][ Posts: 9,233member
    Quote:

    Originally Posted by SolipsismX View Post



     Him coming to Apple is going to send those assclowns into a fury. I can't wait!

     

    Tell me about it. I read the comments section of that site from time to time, and there are always moronic Fandroids with their heads up their butts who are accusing them of being too favorable to Apple and for devoting too much space to Apple products and to Apple reviews.

     

    Those monkeys are going to go apeshit! I can't wait! This is hilarious!<img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" /> 

  • Reply 4 of 117
    rogifanrogifan Posts: 10,669member
    solipsismx wrote: »
    1)

    2) He's been taking crap from "true" AnandTech readers for years ever since he decided to use and report on his first Apple product. Him coming to Apple is going to send those assclowns into a fury. I can't wait!

    I was just thinking about this. Any time I read an Apple review on his site the haters were out in full force claiming he was an Apple fanboy. Can only imagine what they'll be saying now. :D
  • Reply 5 of 117

    Awesome news! I love his articles!  I wonder what he will be doing? 

  • Reply 6 of 117
    solipsismxsolipsismx Posts: 19,566member
    apple ][ wrote: »
    Tell me about it. I read the comments section of that site from time to time, and there are always moronic Fandroids with their heads up their butts who are accusing them of being too favorable to Apple and for devoting too much space to Apple products and to Apple reviews.

    Those monkeys are going to go apeshit! I can't wait! This is hilarious!:lol:  

    I wouldn't call most of them Fandroids, but rather those that simply hate for which Apple stands. Anand has a lot more readers since the first time reviewed an Apple product so the percentage of anti-Apple bashing has decreased but there are still plenty of haters. With his farewell article there are over 300 comments with several saying how Anand is great except for reviewing or using Apple products, or up until he starting doing so… as if he can't be a fan of multiple products and companies.
  • Reply 7 of 117
    malaxmalax Posts: 1,598member

    Any guesses what role he'll play at Apple?

  • Reply 8 of 117
    malaxmalax Posts: 1,598member

    And where did Re/Code come from?  It seems like most of the stories reported here over the past few days are credited to that site.

  • Reply 9 of 117
    nolamacguynolamacguy Posts: 4,758member
    apple ][ wrote: »
    Oh wow!

    That's really damn cool!

    I've been visiting Anandtech for years and I love reading their in-depth reviews and analysis.

    I haven't been all that thrilled with some of Apple's recent hires, but this one gets two thumbs up from me!

    Why? How do you expect it to increase the value you extract from apple products?

    Me, I could care less if they hired anand or resurrected tom and hired him. They're both tech journalists and have little bearing on the devices I enjoy.
  • Reply 10 of 117
    apple ][apple ][ Posts: 9,233member
    Quote:

    Originally Posted by NolaMacGuy View Post



    Why? How do you expect it to increase the value you extract from apple products?



    Me, I could care less if they hired anand or resurrected tom and hired him. They're both tech journalists and have little bearing on the devices I enjoy.

     

    He's a smart guy and knows a lot about tech.

     

    I have no idea what he'll be doing for Apple, nobody knows, since they're not telling, but his hiring is obviously a benefit to Apple in my opinion.

  • Reply 11 of 117
    formosaformosa Posts: 261member
    Quote:
    Originally Posted by SolipsismX View Post



    1) I read about him leaving AnandTech yesterday, which will still be profitable for him, but I wasn't expecting him to be hired by Apple.



    2) He's been taking crap from "true" AnandTech readers for years ever since he decided to use and report on his first Apple product. Him coming to Apple is going to send those assclowns into a fury. I can't wait!

     

    Fantastic turn of events (after reading today he was leaving).

     

    So far, the AnandTech blog is rather cordial on his leaving. I could (barely) understand his down-to-earth but in-depth CPU reviews, Intel and otherwise. He's up there with Stokes and Siracusa (formerly Ars Technica) IMO.

  • Reply 12 of 117
    mdriftmeyermdriftmeyer Posts: 7,503member
    Effing hilarious. The guy writes a milk toast goodbye where he'll be busy but doesn't mention he's going to work for Apple. Most likely he didn't want to read the hate responses.

    People have no balls. He spent most of his career slacking on Apple and now takes a job with my former company.

    Grow a nutsack, Anand, and be honest to your weird cluster of nutballs on Anandtech. Face the music.

    You would have my respect if you ever showed respect for Apple.
  • Reply 13 of 117
    mpantonempantone Posts: 2,092member

    Sometimes people mature and grow up. Humans aren't static objects.

     

    Look into it.

     

    (We know you won't.)

  • Reply 14 of 117
    gtrgtr Posts: 3,231member
    Sad to hear of him going. Happy to hear where he went.

    Apple accepts ALS (Anand Lai Shimpi) again.
  • Reply 15 of 117
    bertpbertp Posts: 274member

    I have always enjoyed Anand's Apple product reviews. I well remember his testing of the A7 SoC, and how that review changed the initial scoff reaction to that SoC.

  • Reply 16 of 117
    blazarblazar Posts: 270member
    Always an exceptional review site, and the guy obviously knows his stuff.

    What apple needs:

    A truly moderated forum where user ideas that are GOOD are actually implemented properly.

    I have made suggestions in regard to itunes software bugs and feature issue and NOBODY reads or filters them and MANY of the problems still aren't fixed.

    Apple needs to use the free customer "beta" testers and crowdsourced feedback to make rapid corrections. If they don't they are like any other corporate behemoth.
  • Reply 17 of 117
    solipsismxsolipsismx Posts: 19,566member
    Effing hilarious. The guy writes a milk toast goodbye where he'll be busy but doesn't mention he's going to work for Apple. Most likely he didn't want to read the hate responses.

    People have no balls. He spent most of his career slacking on Apple and now takes a job with my former company.

    Grow a nutsack, Anand, and be honest to your weird cluster of nutballs on Anandtech. Face the music.

    You would have my respect if you ever showed respect for Apple.

    And yet his farewell yesterday does contain some negative comments about him and Apple, and it's not like this news 24 hours later isn't going to mean the assclowns aren't going to come back to AnandTech to be, well, assclowns. Since he didn't disable comments yesterday and since they are still active today everything you've written about him not wanting to read hate responses in moot. He also mentioned this on Twitter whose middle name is literally twit, not to mention dozens of articles and their commenters across the internet right now so he's not going to get away any hate filled responses if he chooses to read any of these forums.

    The bottom line is his departure was to focus on him thanking his readers and staff and assure readers that AnandTech will still be doing their excellent reviews and analysis.
  • Reply 18 of 117
    blastdoorblastdoor Posts: 3,365member
    Quote:
    Originally Posted by malax View Post

     

    Any guesses what role he'll play at Apple?


     

    I wonder if he'll help somehow with press relations? 

     

    edit:

     

    just thinking about this some more... I wonder if Apple has noticed the enthusiasm with which people read Anand's stories about the A-series of chips and other technical aspects of what Apple does, and wants to better foster that enthusiasm. Maybe Apple is realizing that a lot of technical details of their products (especially the A chips) are going to get out there anyway, so they might as well take control of the message a little better. Anand could help them better understand what people are interested in and how to best deal with his branch of the tech press. 

  • Reply 19 of 117
    mpantonempantone Posts: 2,092member
    Quote:
    Originally Posted by Blastdoor View Post

     

    I wonder if he'll help somehow with press relations? 


    Has Apple ever made any attempt at giving a sh*t about press relations in the past decade? I've owned AAPL stock continuously since 2005, and as far as I can tell, the answer is NO.

     

    Apple announces stuff. The press deals with it. End of discussion. There is no molly-coddling.

  • Reply 20 of 117
    blastdoorblastdoor Posts: 3,365member
    Quote:

    Originally Posted by mpantone View Post

     

    Has Apple ever made any attempt at giving a sh*t about press relations in the past decade? I've owned AAPL stock continuously since 2005, and as far as I can tell, the answer is NO.

     

    Apple announces stuff. The press deals with it. End of discussion. There is no molly-coddling.


     

    http://appleinsider.com/articles/14/05/30/longtime-apple-pr-head-katie-cotton-officially-retires

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