I agree last year there was an abundance of 5C supply making this sell through number of 6/6+ even more impressive IMO.
Also margins should be way up this quarter since I would assume the 6+ will have higher margins than the 5C did last year.
Next year should be big as well if Apple makes a new entry level 6C but gets the pricing right. The problem with the 5C last year was that it was too expensive.
I disagree. Gene Munster isn't evidence of channel stuffing. The 5s and 5c were successes last year because they were 1&2 in the four major US carriers in the Dec qtr, I believe.
I disagree. Gene Munster isn't evidence of channel stuffing. The 5s and 5c were successes last year because they were 1&2 in the four major US carriers in the Dec qtr, I believe.
I noticed in the press release Cook used the words "sell through". Any significance to this? I don't remember Apple using that phrase before in press releases.
It's always the case. I think Cook just wanted there to be less wiggle room for those who would spin this as bad news. Remember those 4 million pre-orders? Those were just the first 24 hours worth of pre-orders. Way back on Friday, the 12th. Even then, the ship dates moved out to 7-10 business days. That means some of those first 4 million, plus all pre-orders that came in after the 12th, are not yet counted. With the 6+, delivery dates are out in mid-October. So there's a lot of those that are not counted in the 10 million sold. And plenty of 6's too.
"Apple says it sold some 5c's to carriers/partners that sat on shelves and back rooms."
Source? When did Apple ever say this?
That's the difference between channel fill (last year.. Multiple sources) and sell through (this year). Channel fill would equal sell through if they were completely sold and not on shelves or in back room.
I agree last year there was an abundance of 5C supply making this sell through number of 6/6+ even more impressive IMO.
Also margins should be way up this quarter since I would assume the 6+ will have higher margins than the 5C did last year.
Next year should be big as well if Apple makes a new entry level 6C but gets the pricing right. The problem with the 5C last year was that it was too expensive.
It would be great if we could find out how the 5S sells in this quarter.
If Apple puts a 6C at the bottom of the lineup next year then that means the 4" phone is toast.
We'll never know how well an iPhone 6 mini would have sold.
I wonder if Gene Munster will balk at the sales number this year as he did last year? Gene? Gene?
On a more relevant note, as Rogifan noticed, Tim Cook mentioned "sell-through" with this year's announcement. I wonder if the SEC had to be informed of a larger than anticipated change in quarterly earnings this year or if Apple had already informed the SEC of a large quarterly earnings due to the iPhone 6/Plus.
Back on a humorous note, will the iPhone 6 be considered a failure versus the iPhone 6 Plus or will the iPhone 6 Plus be considered a failure versus the iPhone 6? Analysts? Analysts?
Yes, indeed. Last weekend, the local Apple store was filled up by Chinese buyers, mostly women, buying 3 iPhones at ones (family members, each one was saying) paying with $100 bills.
what else would you like to do with stock if it is on the top? if you are on the top there is only one possible direction :-)
'If' it is on top. Apple's overall valuation is about $60 billon lower than it was two years ago, due to there being many fewer split-adjusted shares outstanding. The stock would need to get to over $110 for the company's market cap to top where it was on Sept 21, 2012. I'll let you know when we see a top. :-)
That's the difference between channel fill (last year.. Multiple sources) and sell through (this year). Channel fill would equal sell through if they were completely sold and not on shelves or in back room.
I know what channel fill and sell through is. What's your source for that statement? When did Apple/Cook/Oppenheimer ever say that?
I was at an Apple Store in Columbus Ohio. Got my reservation for my phone by getting there at 5am. iPhone 6+ sold out by 7am. I left the line around 8:30 after securing my reservation for my phone. I came back at 4:20 and 2 gals were coming across the parking lot with phone bags in their hands. I was surprised they still had inventory. When the girls got closer I recognized them from the line at 5am. They were behind me by about 15 people. They told me that they were just leaving. So it took them from 5 am to 4:20pm to get through the line. I counted the people in line when I arrived early and there were about 200 people ahead of me. Now they did have 2 lines that were feeding into the store. One for people like me and one for preorder in store pickup. So stock was still available because the checkout process was painfully slow. When I came back at 4:20 there were about 50 people ahead of me. It took 4 hours to get in the door.
My whole point is that they could have sold many, many more phones if they could have sped up the checkout process. It was painful. But the Apple Store employees were on point and energetic and did a fantastic job working to make each customer feel special.
I think its because it's more than a checkout process. Most customers want to have their stuff moved over to their new phone versus going home and doing that process on their own. Especially if they are already at the store versus having a phone delivered to their home. This is what chews up the Apple employees on launch day.
I thought that Apple didn't hit the "big time" until it scored China Mobile back in January of this year? Who were they with in China before then?
China Telecom and China Unicom, the two smaller carriers in China. Those two, between them, total about 200 - 250 million customers versus over 700 million for China Mobile. That's why China Mobile was so important.
Not to be outdone by Apple, Samsung corp released a press statement this morning stating that a record breaking 313 million Fandroids did not use their Android phones for anything useful this weekend. No surfing, no purchasing, no business, and nothing useful at all. This is up from last year, when a then record breaking 272 million Fandroids did not use their Android phones for anything useful in one single weekend.
An unnamed representative for Samsung gleefully stated that Apple would never be able to beat their record breaking unproductivity numbers. "We pride yourselves in having the most unproductive users in the world, and every year that remarkable figure just grows, and we see no end in sight."
An analyst with the firm Douchebank stated that Apple will never be able to catch up to Samsung's staggering unproductivity numbers, and they have therefore further lowered AAPL's price target by 10% to $75.
And lastly, to round out this weekend's Apple news, a US judge (who was seen walking around talking on an Android phone and wearing a Google shirt) has ruled that Apple selling 10 million phones in one weekend is unfair to all other phone makers, and that Apple will be fined fifty cents for every phone sold over 10 million, because Apple is just too successful and this creates an uncompetitive environment for everybody else.
The DOJ has also announced that they will begin an investigation into Apple's record breaking numbers.
I know people don't like that but I feel it's compulsory every time there's good news, or any news, about Apple.
Doomed.
There, done.
Now could someone who isn't banned from Macrumors go there and post that, if they haven't already. I can't imagine how negatively they must be talking about this.
Okay, you're right. The Chinese Americans are really well organized. Arriving in 2 to 4 buses carrying 30-40 people each. All with handfuls of $100 bills.
This really puts to rest all of the back and forth between Apple fans and Samsung fans...I encourage everyone to support who they like as in my opinion it truly is to each his own...but when mouthing off about who is the true market leader lets stick to the facts of true and sustainable sell through of the product to consumers...we all know who the king is...
Okay, you're right. The Chinese Americans are really well organized. Arriving in 2 to 4 buses carrying 30-40 people each. All with handfuls of $100 bills.
I'm glad that I wasn't in line for any phone this year, because in New York City, the Chinese scalpers were everywhere. Hordes of Chinese people, many of them elderly people, waiting in line and not being able to speak one single word of English. I'd venture a guess that these aren't exactly Apple users or Apple fans, especially since they get rid of their phones as soon as they buy them, when they hand the phones off to a shady looking person carrying some Chinese bag filled to the brim with scores of iPhones.
Comments
I disagree. Gene Munster isn't evidence of channel stuffing. The 5s and 5c were successes last year because they were 1&2 in the four major US carriers in the Dec qtr, I believe.
I disagree. Gene Munster isn't evidence of channel stuffing. The 5s and 5c were successes last year because they were 1&2 in the four major US carriers in the Dec qtr, I believe.
... and you say that with absolutely no proof.
We've been through this already.
I noticed in the press release Cook used the words "sell through". Any significance to this? I don't remember Apple using that phrase before in press releases.
It's always the case. I think Cook just wanted there to be less wiggle room for those who would spin this as bad news. Remember those 4 million pre-orders? Those were just the first 24 hours worth of pre-orders. Way back on Friday, the 12th. Even then, the ship dates moved out to 7-10 business days. That means some of those first 4 million, plus all pre-orders that came in after the 12th, are not yet counted. With the 6+, delivery dates are out in mid-October. So there's a lot of those that are not counted in the 10 million sold. And plenty of 6's too.
WHOOSH!
That's the difference between channel fill (last year.. Multiple sources) and sell through (this year). Channel fill would equal sell through if they were completely sold and not on shelves or in back room.
I agree last year there was an abundance of 5C supply making this sell through number of 6/6+ even more impressive IMO.
Also margins should be way up this quarter since I would assume the 6+ will have higher margins than the 5C did last year.
Next year should be big as well if Apple makes a new entry level 6C but gets the pricing right. The problem with the 5C last year was that it was too expensive.
It would be great if we could find out how the 5S sells in this quarter.
If Apple puts a 6C at the bottom of the lineup next year then that means the 4" phone is toast.
We'll never know how well an iPhone 6 mini would have sold.
I wonder if Gene Munster will balk at the sales number this year as he did last year? Gene? Gene?
On a more relevant note, as Rogifan noticed, Tim Cook mentioned "sell-through" with this year's announcement. I wonder if the SEC had to be informed of a larger than anticipated change in quarterly earnings this year or if Apple had already informed the SEC of a large quarterly earnings due to the iPhone 6/Plus.
Back on a humorous note, will the iPhone 6 be considered a failure versus the iPhone 6 Plus or will the iPhone 6 Plus be considered a failure versus the iPhone 6? Analysts? Analysts?
Yes, indeed. Last weekend, the local Apple store was filled up by Chinese buyers, mostly women, buying 3 iPhones at ones (family members, each one was saying) paying with $100 bills.
what else would you like to do with stock if it is on the top? if you are on the top there is only one possible direction :-)
'If' it is on top. Apple's overall valuation is about $60 billon lower than it was two years ago, due to there being many fewer split-adjusted shares outstanding. The stock would need to get to over $110 for the company's market cap to top where it was on Sept 21, 2012. I'll let you know when we see a top. :-)
I would assume as long as the consumer can cancel an order it's not really a sale and therefore not counted.
I know what channel fill and sell through is. What's your source for that statement? When did Apple/Cook/Oppenheimer ever say that?
I was at an Apple Store in Columbus Ohio. Got my reservation for my phone by getting there at 5am. iPhone 6+ sold out by 7am. I left the line around 8:30 after securing my reservation for my phone. I came back at 4:20 and 2 gals were coming across the parking lot with phone bags in their hands. I was surprised they still had inventory. When the girls got closer I recognized them from the line at 5am. They were behind me by about 15 people. They told me that they were just leaving. So it took them from 5 am to 4:20pm to get through the line. I counted the people in line when I arrived early and there were about 200 people ahead of me. Now they did have 2 lines that were feeding into the store. One for people like me and one for preorder in store pickup. So stock was still available because the checkout process was painfully slow. When I came back at 4:20 there were about 50 people ahead of me. It took 4 hours to get in the door.
My whole point is that they could have sold many, many more phones if they could have sped up the checkout process. It was painful. But the Apple Store employees were on point and energetic and did a fantastic job working to make each customer feel special.
I think its because it's more than a checkout process. Most customers want to have their stuff moved over to their new phone versus going home and doing that process on their own. Especially if they are already at the store versus having a phone delivered to their home. This is what chews up the Apple employees on launch day.
I thought that Apple didn't hit the "big time" until it scored China Mobile back in January of this year? Who were they with in China before then?
China Telecom and China Unicom, the two smaller carriers in China. Those two, between them, total about 200 - 250 million customers versus over 700 million for China Mobile. That's why China Mobile was so important.
It would had been the same... They soldout...
some of you just won't ever give up the fantasy of a top tier 4 inch iPhone6.....
I think this open weekend proves that Tim Cook was right about larger phones.
Last year they sold 9 million 4 inch phones but this included:
China
Some Channel File of the 5C (proof is the 5C was available and in stock in many stores and 24 hour ship from Apple store)
Included both the top end 5S and mid level 5C
Now lets look at this year:
10 million sold
+ No China - which would probably be between 1 and 2 million more phones
No channel fill which was about 1 to 2 million last year
No mid level sales which was about 2 million last year (5C)
So if we included China, additional channel fill, and mid level phone sales the number could have been 12-14 million phones. Amazing.
This should forever drive a stake into the heart that people don't want phones larger than 4 inches.
Of course, as usual, you do not read.
I said that we will never know how well a 4" iPhone 6 would sell.
Do you know how well it would sell?
12-14 million? Are these phantom phones? Apple has nothing left to sell.
Not to be outdone by Apple, Samsung corp released a press statement this morning stating that a record breaking 313 million Fandroids did not use their Android phones for anything useful this weekend. No surfing, no purchasing, no business, and nothing useful at all. This is up from last year, when a then record breaking 272 million Fandroids did not use their Android phones for anything useful in one single weekend.
An unnamed representative for Samsung gleefully stated that Apple would never be able to beat their record breaking unproductivity numbers. "We pride yourselves in having the most unproductive users in the world, and every year that remarkable figure just grows, and we see no end in sight."
An analyst with the firm Douchebank stated that Apple will never be able to catch up to Samsung's staggering unproductivity numbers, and they have therefore further lowered AAPL's price target by 10% to $75.
And lastly, to round out this weekend's Apple news, a US judge (who was seen walking around talking on an Android phone and wearing a Google shirt) has ruled that Apple selling 10 million phones in one weekend is unfair to all other phone makers, and that Apple will be fined fifty cents for every phone sold over 10 million, because Apple is just too successful and this creates an uncompetitive environment for everybody else.
The DOJ has also announced that they will begin an investigation into Apple's record breaking numbers.
I'm surprised no one said that yet.
I know people don't like that but I feel it's compulsory every time there's good news, or any news, about Apple.
Doomed.
There, done.
Now could someone who isn't banned from Macrumors go there and post that, if they haven't already. I can't imagine how negatively they must be talking about this.
So there are no Chinese US citizens?
Okay, you're right. The Chinese Americans are really well organized. Arriving in 2 to 4 buses carrying 30-40 people each. All with handfuls of $100 bills.
Okay, you're right. The Chinese Americans are really well organized. Arriving in 2 to 4 buses carrying 30-40 people each. All with handfuls of $100 bills.
I'm glad that I wasn't in line for any phone this year, because in New York City, the Chinese scalpers were everywhere. Hordes of Chinese people, many of them elderly people, waiting in line and not being able to speak one single word of English. I'd venture a guess that these aren't exactly Apple users or Apple fans, especially since they get rid of their phones as soon as they buy them, when they hand the phones off to a shady looking person carrying some Chinese bag filled to the brim with scores of iPhones.