HBO Now streaming subscription channel launches on Apple TV, iOS App Store
HBO's cable-free subscription service, HBO Now, launched with a free trial on the Tuesday with a new dedicated Apple TV channel and an app on the iOS App Store , ahead of this Sunday's hotly anticipated premiere of "Game of Thrones."
The new HBO Now channel will automatically appear on second- and third-generation Apple TV hardware. The universal iOS application is a free download on the App Store
After the free window expires, HBO Now will run customers $14.99 per month. That's comparable with what traditional HBO customers pay through cable providers.
HBO Now is a major addition for cord cutters looking to ditch traditional cable subscription services. Requiring juts an Internet connection, HBO Now allows users to watch HBO on-demand content from anywhere.
At launch, HBO Now will be exclusive to Apple hardware, including the Apple TV and iOS devices. The partnership was announced last month at Apple's "Spring Forward" event.
Through the exclusive window, HBO Now will be free for subscribers for the month of April. The service uses streaming technology from MLB Advanced Media, which also powers the existing MLB app on the Apple TV.
Subscriptions to HBO Now include all acclaimed original programming from the network's past, present and future. Though it doesn't include a traditional linear channel to stream, content is available to watch on-demand the moment it begins airing on the standard cable HBO network.
The launch is timed to coincide with this Sunday's premiere of the fifth season of "Game of Thrones," HBO's most popular original program.
The new HBO Now channel will automatically appear on second- and third-generation Apple TV hardware. The universal iOS application is a free download on the App Store
After the free window expires, HBO Now will run customers $14.99 per month. That's comparable with what traditional HBO customers pay through cable providers.
HBO Now is a major addition for cord cutters looking to ditch traditional cable subscription services. Requiring juts an Internet connection, HBO Now allows users to watch HBO on-demand content from anywhere.
At launch, HBO Now will be exclusive to Apple hardware, including the Apple TV and iOS devices. The partnership was announced last month at Apple's "Spring Forward" event.
Through the exclusive window, HBO Now will be free for subscribers for the month of April. The service uses streaming technology from MLB Advanced Media, which also powers the existing MLB app on the Apple TV.
Subscriptions to HBO Now include all acclaimed original programming from the network's past, present and future. Though it doesn't include a traditional linear channel to stream, content is available to watch on-demand the moment it begins airing on the standard cable HBO network.
The launch is timed to coincide with this Sunday's premiere of the fifth season of "Game of Thrones," HBO's most popular original program.
Comments
Need to try it out on my A4 (
No. I do however wonder if a subscriber to HBO Now can use their sign on info to get on HBO Go on another platform.
No. I do however wonder if a subscriber to HBO Now can use their sign on info to get on HBO Go on another platform.
No, HBO Go is part of a cable subscription. Device access is limited to registered devices. HBO Now has the same content at the same time, but it's a standalone service you can use on any device capable of logging in. Comparison here:
http://help.hbonow.com/app/answers/detailHBO/a_id/125/session/L3RpbWUvMTQyODQyMTU3Ni9zaWQvMk44UFlnam0%3D
HBO Go works like many other network video apps: You need to sign in with your cable or satellite system credentials.
You might need to do it via a VPN.
John
General Question and maybe FYI: I assume that if you subscribe to a bundled service that includes other premium content you're kinda screwed here. I for example have HBO and Showtime bundled, and can't 'unbundle' them through my provider. I assume you would lose access then in that case? That's assuming you drop the cable subscription and pick up just HBO Now...
The solution may be to dump the bundle & get Showtime stand-alone...
Speaking of which, why isn't there a Max Go app for streaming devices?
Cord cutters rejoice.
This is awesome. First 3 Episodes free of Game of Thrones to hook in everyone. I like HBO's style.
Does anyone know if this can be viewed in the UK with a US iTunes account? Is it paid via iTunes or credit card?
You would need to use a VPN.
You would need to use a VPN.
Too bad. It seems iTunes and Netflix can be used with a US iTunes account, even if watching it on an Apple TV in the UK. We use it when my brother comes over from the US.
This is awesome. First 3 Episodes free of Game of Thrones to hook in everyone. I like HBO's style.
Looking at the air dates on thetvdb.com, it would appear you'd get more episodes than that if they start the 30 day timer when you sign up. Could one wait until the end of April and sign up and get 30 days from that point?
Looking at the air dates on thetvdb.com, it would appear you'd get more episodes than that if they start the 30 day timer when you sign up. Could one wait until the end of April and sign up and get 30 days from that point?
Apparently only the month of April its free...so no. Only 3 free episodes.
Apparently only the month of April its free...so no. Only 3 free episodes.
Where did you see that posted specifically? In that case, all their "30 days free" blurb is not correct. It was released today, even if you're able to sign up today, you wouldn't get 30 days by the end of April.
Can you have two people logged in at the same time, like Netflix can do? Is there any option for that?
According to their FAQ/troubleshooting, they allow up to three simultaneous streams from one household/account.