Apple Watch helped CEO Tim Cook lose 30 pounds

Posted:
in Apple Watch edited May 2017
During a Wednesday interview with Jim Cramer, Apple CEO Tim Cook said the constant feedback and health monitoring functions provided by Apple Watch helped him lose 30 pounds.




Cook's comments came on the back of a question about Apple's push into health and fitness, a segment that has evolved into a major area of interest for the iPhone maker over the past three years.

Apple often cites survey results regarding Apple Watch customer satisfaction, pointing out owners are using the device as an effective health tracking tool. Asked whether he sees the same results, Cook said, "Yes, for me too, I've lost 30 pounds -- partly to my watch."

The Apple chief followed up with a rundown of Apple Watch's health and fitness features, highlighting the badge rewards system, as well as constant and instantaneous feedback via apps like Health. Apple Watch also assists in motivating wearers, Cook said.

For example, the most recent release, Apple Watch Series 2, comes in a Nike+ edition that incorporates Nike Run Club reminders triggered by friends' shared activity, weather conditions or personal exercise history.

"This makes a difference over time," Cook said. "And I'm getting calls and letters from so many people where the watch has made a difference in their life. And this is why we are in business. We're in business to help people achieve their objectives, to empower them to do great things."

That message is apparently getting out to consumers. During an investor conference call recapping Apple's second fiscal quarter of 2017 on Tuesday, Cook said Apple Watch sales nearly doubled on a year-over-year basis. Apple has yet to divulge official sales data for the wrist-worn device, but said its "wearables" business -- Apple Watch, AirPods and Beats headphones -- was the size of a Fortune 500 company. For reference, Burlington Stores sits in the 500th spot on Fortune's list with revenues of $5.1 billion.

As with any diet plan, the extent to which Apple Watch helped Cook achieve his goals is unquantifiable. The executive is already big on personal fitness -- in a 2014 interview, Cook said he wakes up at 3:45 a.m. each day to read emails and work out. It is likely, however, that Apple Watch gave that extra bit of motivation Cook needed to reach his goals.

Aside from Apple Watch, Cook also commented on other Apple initiatives, including potential Apple TV applications.

"What we see is that the video world has kind of hit an air pocket," Cook said. "Where cord cutting has been happening on some kind of basis, we think it's accelerating massively. And it's clear what the end story looks like here, the trajectory is a debate, but we'd like to play in this."

Along with nonlinear or on demand viewing, Cook believes consumers want to see additional information about the content they are watching in-stream. Services like Amazon Prime offer similar features in X-Ray for movies and TV shows, but Apple has yet to implement its own solution for Apple TV.

Apple has long been rumored to launch its own over-the-top subscription service via Apple TV for years, but content owners and cable providers are not keen on ceding power to an industry newcomer.
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Comments

  • Reply 1 of 37
    Dude was pretty skinny to begin with.  30 lbs?
    ksecSoli
  • Reply 2 of 37
    vmarksvmarks Posts: 762editor
    Where did he have a spare 30lbs to lose?

    And also, if he gets up at 3:45am, what time is he going to sleep, 7pm?
    [Deleted User]argonaut
  • Reply 3 of 37
    mazda 3smazda 3s Posts: 1,613member
    Dude was pretty skinny to begin with.  30 lbs?
    vmarks said:
    Where did he have a spare 30lbs to lose?

    And also, if he gets up at 3:45am, what time is he going to sleep, 7pm?
    Exactly! Dude already looked thin to begin with. Maybe he had a beer gut or perhaps some size B man boobs?
  • Reply 4 of 37
    cpsrocpsro Posts: 3,210member
    If Tim Cook needed to lose 30 lbs., Phil Schiller needs to lose 100.
    tallest skil[Deleted User]argonautlito_lupenastanhopeSpamSandwichlmac
  • Reply 5 of 37
    ksecksec Posts: 1,569member
    This is pure marketing play then actual fact. I have successfully lost 28 pounds, and by working out, you are likely to build up MORE muscles.

    I.e, Doing what he suggesting implies he has lost 30Lbs of FAT.

    Look at Tim cook. Look at him over the years of sitting, you cant hide your tummy for whole of Interview.


    brucemc
  • Reply 6 of 37
    cornchipcornchip Posts: 1,953member
    cpsro said:
    If Tim Cook needed to lose 30 lbs., Phil Schiller needs to lose 100.
    Eddie's not far behind.
    argonaut
  • Reply 7 of 37
    stevenozstevenoz Posts: 315member
    My Apple Watch still has some work to do...


    bestkeptsecretGeorgeBMacwatto_cobra
  • Reply 8 of 37
    jason98jason98 Posts: 768member
    When your bonus literally depends on it surely it is easy to loose weight. Nothing to do with the watch though. :)
  • Reply 9 of 37
    I've been wearing the watch for over a year and didn't lose a pound. Is it enough to just wear it, or do you have to do something extra?
    argonautGeorgeBMacAI_liaswatto_cobra
  • Reply 10 of 37
    Rayz2016Rayz2016 Posts: 6,957member
    I've been wearing the watch for over a year and didn't lose a pound. Is it enough to just wear it, or do you have to do something extra?
    No, you just have wear it. Take it back to your local Apple shop; sounds like you have a duff one. 

    When I bought mine,  I was over two hundred pounds lighter as soon as I left the shop.  
    argonautbeowulfschmidtlordjohnwhorfinwatto_cobralmac
  • Reply 11 of 37
    "Cook said he wakes up at 3:45 a.m. each day to read emails and work out"
    Lucky him, he can go to bed at 8pm. And he should optimize his Inbox - if you need to wake up so early to read your emails, you are doing it wrong.
  • Reply 12 of 37
    SoliSoli Posts: 10,038member
    Big deal. I was standing a little too close to a POS the other day, and trying to switch apps... I pressed the wrong buttons and boom! I lost 45 pounds in an instant!! :( Thanks Apple Watch!
    I think that jokes only works in the UK. :)
  • Reply 13 of 37
    SoliSoli Posts: 10,038member
    pakitt said:
    "Cook said he wakes up at 3:45 a.m. each day to read emails and work out"
    Lucky him, he can go to bed at 8pm. And he should optimize his Inbox - if you need to wake up so early to read your emails, you are doing it wrong.
    Are you being serious? You think he wakes up at 3:45am because he an unorganized inbox?
    fastasleepcaliGeorgeBMacbrucemcStrangeDaysstanhope
  • Reply 14 of 37
    SoliSoli Posts: 10,038member
    ksec said:
    This is pure marketing play then actual fact. I have successfully lost 28 pounds, and by working out, you are likely to build up MORE muscles.

    I.e, Doing what he suggesting implies he has lost 30Lbs of FAT.

    Look at Tim cook. Look at him over the years of sitting, you cant hide your tummy for whole of Interview.
    It doesn't imply anything other than him losing 30lb. He's 56yo which also means he could be losing bone and muscle density, even with proper exercise and diet. He never looked overweight to me so a statement of 30lb is a bit shocking, but most people in Western cultures and/or who are affluent are likely overweight by a BMI scale and don't even know it.
    asdasdGeorgeBMac
  • Reply 15 of 37
    SoliSoli Posts: 10,038member
    That message is apparently getting out to consumers. During an investor conference call recapping Apple's second fiscal quarter of 2017 on Tuesday, Cook said Apple Watch sales nearly doubled on a year-over-year basis. Apple has yet to divulge official sales data for the wrist-worn device, but said its "wearables" business -- Apple Watch, AirPods and Beats headphones -- was the size of a Fortune 500 company. For reference, Burlington Stores sits in the 500th spot on Fortune's list with revenues of $5.1 billion.
    I wish that paragraph would put an end to the nonsense that the Beats purchase was a bad move and that Watch is a failed product.

    Along with nonlinear or on demand viewing, Cook believes consumers want to see additional information about the content they are watching in-stream. Services like Amazon Prime offer similar features in X-Ray for movies and TV shows, but Apple has yet to implement its own solution for Apple TV.
    I love the X-Ray feature.
    edited May 2017 caliStrangeDays
  • Reply 16 of 37
    fastasleepfastasleep Posts: 6,435member
    Soli said:
    pakitt said:
    "Cook said he wakes up at 3:45 a.m. each day to read emails and work out"
    Lucky him, he can go to bed at 8pm. And he should optimize his Inbox - if you need to wake up so early to read your emails, you are doing it wrong.
    Are you being serious? You think he wakes up at 3:45am because he an unorganized inbox?
    He has to get out the leaf blower to clear a path through all the piles of money to his coffee and Cheerios.
    argonautStrangeDayspalomine
  • Reply 17 of 37
    calicali Posts: 3,494member
    pakitt said:
    "Cook said he wakes up at 3:45 a.m. each day to read emails and work out"
    Lucky him, he can go to bed at 8pm. And he should optimize his Inbox - if you need to wake up so early to read your emails, you are doing it wrong.
    He goes into Apple at 4:30AM.

    Dr. Dre is one of the hardest working men in the industry so when he asked Craig Federighi what time he can go in it was a little inside joke for fans. Craig replied "well Tim goes in at 4:30" a kind of nudge at Dre. Both are competitive business men.
    GeorgeBMacStrangeDayskarld
  • Reply 18 of 37
    asdasdasdasd Posts: 5,686member
    Soli said:
    That message is apparently getting out to consumers. During an investor conference call recapping Apple's second fiscal quarter of 2017 on Tuesday, Cook said Apple Watch sales nearly doubled on a year-over-year basis. Apple has yet to divulge official sales data for the wrist-worn device, but said its "wearables" business -- Apple Watch, AirPods and Beats headphones -- was the size of a Fortune 500 company. For reference, Burlington Stores sits in the 500th spot on Fortune's list with revenues of $5.1 billion.
    I wish that paragraph would put an end to the nonsense that the Beats purchase was a bad move and that Watch is a failed product.

    Along with nonlinear or on demand viewing, Cook believes consumers want to see additional information about the content they are watching in-stream. Services like Amazon Prime offer similar features in X-Ray for movies and TV shows, but Apple has yet to implement its own solution for Apple TV.
    I love the X-Ray feature.
    X-Ray is great, although it means I am constantly pausing.

    I agree that he didnt look like he had 30 pounds to lose. The watch does force you to watch those circles though. 
  • Reply 19 of 37
    asdasdasdasd Posts: 5,686member
    cali said:
    pakitt said:
    "Cook said he wakes up at 3:45 a.m. each day to read emails and work out"
    Lucky him, he can go to bed at 8pm. And he should optimize his Inbox - if you need to wake up so early to read your emails, you are doing it wrong.
    He goes into Apple at 4:30AM.

    Dr. Dre is one of the hardest working men in the industry so when he asked Craig Federighi what time he can go in it was a little inside joke for fans. Craig replied "well Tim goes in at 4:30" a kind of nudge at Dre. Both are competitive business men.
    Its funny though to worry about your health but not about sleeping. I do workout but by God I need my sleep. Its really one of the most important things

    karld
  • Reply 20 of 37
    GeorgeBMacGeorgeBMac Posts: 11,421member
    cali said:
    pakitt said:
    "Cook said he wakes up at 3:45 a.m. each day to read emails and work out"
    Lucky him, he can go to bed at 8pm. And he should optimize his Inbox - if you need to wake up so early to read your emails, you are doing it wrong.
    He goes into Apple at 4:30AM.

    Dr. Dre is one of the hardest working men in the industry so when he asked Craig Federighi what time he can go in it was a little inside joke for fans. Craig replied "well Tim goes in at 4:30" a kind of nudge at Dre. Both are competitive business men.
    That then does not leave him much time to close those damned rings of his!
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