Apple said to unveil 'iPhone 8,' 'iPhone 7s' and more at Sept. 12 event
Apple's highly anticipated product unveiling is reportedly set to take place in just a few weeks -- on Tuesday, Sept. 12 -- where the company is expected to introduce the all-new "iPhone 8," as well as other products.
In addition to the new premium "iPhone 8" with an edge-to-edge OLED display, Apple is also expected to unveil an "iPhone 7s" lineup that will serve as a successor to the iPhone 7. The Sept. 12 event date was first reported by The Wall Street Journal.
If Apple sticks to its usual release schedule, the new handsets should be released to customers a few days later, on Friday, Sept. 22. However, a few years ago Apple took two and a half weeks to launch the iPhone 6s, meaning Friday, Sept. 29 is also a possibility.
Regardless, the "iPhone 8" is expected to come in extremely limited quantities, and carry a high price tag, thanks to an array of new technologies, including the border-less display and new facial recognition technology. For customers not interested in the expected $999-and-up pricing of the "iPhone 8," Apple will also offer "iPhone 7s" models with upgraded components from the iPhone 7 and iPhone 7 Plus.
All three handsets are also expected to feature wireless charging, in addition to quick charging capabilities with USB 3-capable Lightning ports.
But the "iPhone 8" in particular has generated significant interest, given that Apple has not issued a major redesign for its flagship handset since the iPhone 6 and iPhone 6 Plus generated blockbuster sales in 2014. The prospect of a new-look iPhone, with a number of new technologies, has led to considerable buzz for this year's event.
In addition to the trio of iPhones, a new Apple Watch with integrated LTE radio, for wireless connectivity on the go without an iPhone, is believed to be on tap for the event.
The Apple TV is also expected to get a refresh, adding support for 4K ultra-high resolution content, as well as HDR for better colors and contrast when streaming content.
The Journal said Apple hopes to hold the event at the new Steve Jobs Theater at its Apple Park headquarters. However, because the so-called "spaceship" campus is not yet completed, construction could affect either the location of the event or the timing of the launch.
In addition to the new premium "iPhone 8" with an edge-to-edge OLED display, Apple is also expected to unveil an "iPhone 7s" lineup that will serve as a successor to the iPhone 7. The Sept. 12 event date was first reported by The Wall Street Journal.
If Apple sticks to its usual release schedule, the new handsets should be released to customers a few days later, on Friday, Sept. 22. However, a few years ago Apple took two and a half weeks to launch the iPhone 6s, meaning Friday, Sept. 29 is also a possibility.
Regardless, the "iPhone 8" is expected to come in extremely limited quantities, and carry a high price tag, thanks to an array of new technologies, including the border-less display and new facial recognition technology. For customers not interested in the expected $999-and-up pricing of the "iPhone 8," Apple will also offer "iPhone 7s" models with upgraded components from the iPhone 7 and iPhone 7 Plus.
All three handsets are also expected to feature wireless charging, in addition to quick charging capabilities with USB 3-capable Lightning ports.
But the "iPhone 8" in particular has generated significant interest, given that Apple has not issued a major redesign for its flagship handset since the iPhone 6 and iPhone 6 Plus generated blockbuster sales in 2014. The prospect of a new-look iPhone, with a number of new technologies, has led to considerable buzz for this year's event.
In addition to the trio of iPhones, a new Apple Watch with integrated LTE radio, for wireless connectivity on the go without an iPhone, is believed to be on tap for the event.
The Apple TV is also expected to get a refresh, adding support for 4K ultra-high resolution content, as well as HDR for better colors and contrast when streaming content.
The Journal said Apple hopes to hold the event at the new Steve Jobs Theater at its Apple Park headquarters. However, because the so-called "spaceship" campus is not yet completed, construction could affect either the location of the event or the timing of the launch.
Comments
A new Watch—I really want to be able to record my swimming instead of just doing an open workout on my Series 0—and 4K+HDR Apple TV are a likely a go, but I'll have to see what an LTE Watch and iPhone 8 can do for me before I make a decision.
What is stupid?
i hope Apple is giving up on those old chargers this year. The iPhone really needs at least an 8 watt charger, and the iPad Pro 12.9”, a 16 watt model.
While that lineup might look cleaner to a casual observer, Apple doesn't care about that. They care about having iPhones at several price points. Also, the 512 GB iPhone X will not be that cheap.
iPhone 7 $549 - 32 GB, $599 128 GB.
iPhone 7 Plus $649 32 GB, $699 - 128 GB.
iPhone 7s - $649 - 32 GB, $749 - 128 GB, $849 - 256 GB.
iPhone 7s Plus - $749 - 32 GB, $849 - 128 GB, $949 (this model will come down in price by $20).
iPhone X - $969 - 64 GB, $1069 - 256 GB, $1269 512 GB.
i know, probably not, but seeing as it is kind of an outlier model, maybe the first to transition.
iPhone is never getting USB-C. Repeat: Never.
iPhone is transcending wires. The Lightning connector will remain for the sake of diagnostics and the world of hardware accessories (the ones that also haven't transcended wires).
The iPhone market as a whole does not value that cable at all, which is why it does not (and will not) come with the product. USB-A is still far, far more appropriate.
Again, nothing stopping you from buying that USB-C cable if you see fit.
Actually it would be a good opportunity for Apple to enter the "mid-range" by reducing the prices of regular iPhone <n> and iPhone <n> Plus models and keep the high ASP by having a separate "Premium" product under the "X/Pro" lineup. This would help Apple in the long-term once the super-cycle is done and dusted.
While I agree with reducing the entry level prices, I don't think Apple would do that "this year" - the year of super-cycle. If Apple dramatically reduces the prices of entry-level iPhones next year post super-cycle, it would be viewed in a negative way. So the best option would be to reduce the entry level prices gradually, something like a $50 price cut this year and another $50 price cut next year and may be another cut one more year and then settle at that entry level price.