'iPhone 9,' 'iPhone Xs' and 'iPhone Xs Plus' pre-orders launched by Romanian carrier ahead...
Pre-orders for Apple's 2018 iPhones have already commenced for one Romania-based online store, seemingly offering potential customers the ability to acquire the "iPhone Xs," "iPhone Xs Max (plus)," and "iPhone 9" ahead of Apple's official unveiling of the new smartphones.

Online retailer Quick Mobile has listings for all three of Apple's expected smartphones on its store, going with the "Xs" suffix for the two OLED-based models and "iPhone 9" for the LCD-equipped version. For the larger of the OLED models, the store is hedging its bets with the "Max" name, by adding "Plus" to the listing title as well.
All of the models are shown in black and white options, though the rumored brightly-colored variants of the "iPhone 9" are not present on the site. The site is also seemingly matching current rumors for storage capacities, with the "Xs" models available in 64-gigabyte, 256-gigabyte, and 512-gigabyte variants, while the "iPhone 9" is only offered in 64-gigabyte and 256-gigabyte versions.
Notably, none of the store pages provide detailed information about any of the new iPhones, aside from their name, an image of the back of the device, and capacities.
It is plausible that retailers and carriers are provided details about upcoming releases, like the 2018 iPhones, some time in advance of Apple's announcement, in order to allow them time to produce marketing plans and to prepare product pages. If presented to the retailers and carriers ahead of launch, the companies usually agree to avoid any leaks of the product before the official launch.
It is unclear if the retailer's leaks stem from information provided by Apple, but it is also entirely plausible that the store has produced the pages under its own initiative, based on speculation and reports about the incoming iPhone refresh. The general lack of information, including features, functions, specifications, and other elements, may be a sign of the listings being created in this way.
Apple has scheduled its "Gather Round" 2018 iPhone event for September 12, held in the Steve Jobs Theater at Apple Park, the company's new headquarters. It is expected the event will feature two OLED iPhone models with 6.5-inch and 5.8-inch screens, along with a third 6.1-inch LCD-based model that could be available in a variety of colors.
Other items that could make an appearance include a new Apple Watch Series 4, as well as updated iPad Pro models.

Online retailer Quick Mobile has listings for all three of Apple's expected smartphones on its store, going with the "Xs" suffix for the two OLED-based models and "iPhone 9" for the LCD-equipped version. For the larger of the OLED models, the store is hedging its bets with the "Max" name, by adding "Plus" to the listing title as well.
All of the models are shown in black and white options, though the rumored brightly-colored variants of the "iPhone 9" are not present on the site. The site is also seemingly matching current rumors for storage capacities, with the "Xs" models available in 64-gigabyte, 256-gigabyte, and 512-gigabyte variants, while the "iPhone 9" is only offered in 64-gigabyte and 256-gigabyte versions.
Notably, none of the store pages provide detailed information about any of the new iPhones, aside from their name, an image of the back of the device, and capacities.
It is plausible that retailers and carriers are provided details about upcoming releases, like the 2018 iPhones, some time in advance of Apple's announcement, in order to allow them time to produce marketing plans and to prepare product pages. If presented to the retailers and carriers ahead of launch, the companies usually agree to avoid any leaks of the product before the official launch.
It is unclear if the retailer's leaks stem from information provided by Apple, but it is also entirely plausible that the store has produced the pages under its own initiative, based on speculation and reports about the incoming iPhone refresh. The general lack of information, including features, functions, specifications, and other elements, may be a sign of the listings being created in this way.
Apple has scheduled its "Gather Round" 2018 iPhone event for September 12, held in the Steve Jobs Theater at Apple Park, the company's new headquarters. It is expected the event will feature two OLED iPhone models with 6.5-inch and 5.8-inch screens, along with a third 6.1-inch LCD-based model that could be available in a variety of colors.
Other items that could make an appearance include a new Apple Watch Series 4, as well as updated iPad Pro models.

Comments
iPhone > 3G > 4 > 4S > 5 > 5S > 6 > 6S & SE > 7 > 8 & 10 > 9 & 10S.
Since the 8 & the 10/X had the same internals, are they really going to release an "iPhone 9" that's more powerful than the "iPhone 10"?!
iPhone 9
iPhone 9 plus
iPhone XI
iPhone XI plus
This is just the rumor echo chamber amplifying itself.
AppleInsider pretending like this is confirmation of anything is pathetic.
The naming scheme on the iPhone is awful. Fix it Apple. Just use naming scheme across the board like iPhone & iPhone Pro to mirror Macbook and Macbook Pro, iMac & iMac Pro, iPad and iPad Pro.
Possibly, but so what? Has nothing to do with how powerful it is. Marketing looks at things from a visual (external) POV. iPhone X was a fairly huge jump from the classic design of the iPhone 7. The iPhone 8 was mainly a change in materials, moving to a glass back. The iPhone 9 design will be more transitional. Something between the 8 and X; No Home button, but no notch either. Shorter bezels - just big enough for the top bezel to contain True Depth camera.
I'm thinking (hoping) there will be 5...
iPhone 9
iPhone 9 Plus
iPhone 9 mini***
iPhone X (5.8", 2018)
iPhone X (6.5", 2018)
Major differences between the models...
1. SoC - Both will have an A12, but the X will use the new 7nm process, while the 9 will remain at 10nm.
2. TrueDepth - X will use a 2nd gen. system, the 9 will use gen. 1.
3. Display - LCD for the 9, OLED for the X
4. Storage - X will offer up to 512GB, the 9 up to 256GB
***I still think Apple has decided to create a smaller flagship phone, which is why we haven't seen an update to the SE.
Then at some point next year, we'll see a new "classic" model that will replace all remaining Touch ID models; 2 sizes, A10, LCD, Touch ID.
All I'm saying is that the design of the iPhone 9 will probably sit right between the design of the 8 and X. So when you look at them you'll clearly see a transition from old to new. Regardless of internals, the current X model will still look more advanced than the iPhone 9.
Before any context-unaware people start arguing... I am not making any declarations of fact - except for the fact that this is just an opinion.
C'mon Apple let's see some jaws drop, and I don't mean by executives in a PowerPoint/Keynote & tenth-meeting-of-the-day induced comas.
Finally, no more pre-announcing products that won't be available for months, or years. Show us what you've got now. The iMac Pro was a nice product to announce in a big way, but by the time it hit the store the excitement level was noticeably subdued. We won't talk about AirPower ... maybe not until the runways, hangers, or whatever is causing the AirPower release to move out past the horizon are dealt with. Is it FAA certification? Whatever.