How to use Apple's new Reminders app in iOS 13, iPadOS 13, and macOS Catalina

Posted:
in General Discussion edited October 2020
Apple has rewritten its basic Reminders app for iOS 13, iPadOS 13 and for macOS Catalina when it releases. No longer quite so simple, it could be all the To Do app you need, but it does suffer from being a first version.

Craig Federighi introduces the new Reminders app at WWDC 2019
Craig Federighi introduces the new Reminders app at WWDC 2019


The Reminders app that Apple has now revamped used to be an odd mix of the particularly basic and the quite brilliant. Overall, it was a simple To Do app, a task manager that was deliberately easy to use. Yet it was also typical of Apple at its best in that it introduced a feature no one had ever thought of, but which was so obviously good and right that everyone copied it instantly.

That was location reminders, this ability for your iPhone to remind you of a task not at a certain time or on a certain day, but instead just whenever you happened to get to the place where you could do it.

This alone was a reason to use Apple Reminders, but if you have a lot to do, you soon found that it wasn't up to the job. Everything else about it was just intentionally underpowered to make it quick to learn and fast to use.

Now with this totally rewritten new Reminders app, Apple is trying to make something that is much more powerful and yet keeps its simplicity.

The new better

The one feature this revision of Reminders adds that is again typical of Apple, and again will surely be copied in every To Do app, is Messages. If you tag a task with a person from your contacts list, then when you next message them, you'll get a reminder popup with the task name.

This is so good. Start a Messages conversation with someone, and Reminders will notify you right there if you had planned a task you need to talk to them about.
This is so good. Start a Messages conversation with someone, and Reminders will notify you right there if you had planned a task you need to talk to them about.


It'll appear after the first message you send this person, rather than just when you go into Messages and choose their name. So it might be handier to have it appear right away, but it's still great that it's there doing your message conversation.

Apple is also very keen on its new natural language parsing.

"Just type what you want and Reminders will understand when and where to notify you," said Craig Federighi when he introduced the new app at WWDC 2019.

This is superb, and yet also a bit inconsistent.

Reminders now tries to parse what you're saying and offer relevant due dates
Reminders now tries to parse what you're saying and offer relevant due dates


If you write a task such as "Check finances daily" then Reminders will see that last word and offer to create a task dated today, which repeats every day. You can also say "every week" or "every two weeks," and it works. It's the same with "every Second Tuesday," too.

Only, it doesn't work when you want to write "last day of the month," or "fortnightly." It won't interpret "Book holiday on the 15th," but it will "...on October 15th."

There are the usual issues to do with, say, you're for some reason reminding yourself to phone the New York Daily Post where it picks up the word daily. We also found sometimes it would pick up a key word in a task such as "book Christmas dinner" and suggest December 25, but then other times it wouldn't.

Whether it's correct or not, you only set that date or that repeating task by tapping on the button that offers it to you. If you just keep typing and hit Return, the task is set for today.

If you then tap the i button to get all the details of your task, you can change that date and when the task should repeat. This is half excellent -- the way you can tap to say you want it to repeat on these days in the month is among the simplest and clearest we've seen.

It's very easy to set up repeating tasks, but we're not sure what happens when a month doesn't have 31 days in it.
It's very easy to set up repeating tasks, but we're not sure what happens when a month doesn't have 31 days in it.


However, if you want to do something on the last day of every month, you've got a problem. Apple Reminders assumes every month has 31 days in it.

Organizing

Other than this, the new features are all to do with addressing the same concerns that every To Do app has to handle. They all need a way for you to get new tasks into them quickly, to find out fast what you need to do next, and help you organize yourself.

Reminders lets you create different lists for what other To Do apps might call projects. That vacation you're planning, that could be a list to which you add tasks like "Buy plane ticket," for instance.

Apple Reminders has Lists of tasks that you can then put into Groups
Apple Reminders has Lists of tasks that you can then put into Groups


The idea is that you need to make a note of that and it's something you've got to do, but you don't need to know about it while you're at work today. While you're at work, you might need to note down some tasks to do with Friday's AGM, or with your Acme client.

In which case, you would make an AGM list, and an Acme one. But you can now group them together under one title you call "Work."

Groups are what other To Do apps would call folders. You can't have subgroups or subfolders, though, so your list of lists or lists of groups can still get pretty long.

They're all shown under the heading My Lists on the front screen of Reminders, but above that is a set of four buttons. They're all shortcuts to some subset of your tasks, such as those you've said are for Today, those that you've Flagged as important.

There's also Scheduled which lists every task you've entered that has a date on it. And there's All, which is for when you need to see everything in one go.

This all means that when you open your Reminders app, you have one-tap access to Today's tasks, or any project you're working on.

When you do open the Reminders app, you are shown the last page you were looking at, too, so you don't always have to tap through to Today, for instance.

Plus, very nicely, you can use iPadOS 13's multiple windows feature to have two Reminders views showing different lists.

Using iPadOS 13's multiple windows feature to let you have different Reminders lists showing
Using iPadOS 13's multiple windows feature to let you have different Reminders lists showing

What a task can contain

As you'd expect, Apple's new Reminders app has the same location reminder feature that it did, and it's done very well. You have to tap on an i button to get all the details of your task, but then there's a particularly straightforward menu to let you specify that you want to be reminded when you get to your office, when you get to your mom's, or wherever.

Similarly, it's easy to attach a photograph to a task through these same menus.

When you look at your list of tasks, you get a preview of the photo you've added, or an icon and name of the person you want to message. Or you get a map arrow and a destination name for your location reminders.

It would be handier if you could elect to see them, or if they were consistent. As it is, they can take up quite a bit of room on your list, and some are more use than others.

You can tap on an attached photograph to see it in full, for instance, but you can't tap on either a map icon or a messages contact name. It would be great if the former opened Apple Maps and the latter took you straight to Messages, but they don't do anything.

Inconsistencies

Another key feature that lifts Apple's new Reminders up from being very basic is the addition of child or subtasks. This is how, for instance, you might have a single task called "Packing", and then underneath that list all the things you have to bring on a trip.

No one wants to forget their iPhone charger, but nobody needs to see "change of clothes" in their list until they start to pack.

Left: the Today view where there is no way to tell you've go subtasks. Right: a project List view where it's clear.
Left: the Today view where there is no way to tell you've go subtasks. Right: a project List view where it's clear.


The trouble is that if "Packing" is due today, you will see that in your Today list -- but you will not see the subtasks. You can't tap to reveal them, you cannot tell that there even are any subtasks.

Go into a regular list, one you've created for the "Vacation," for instance, and now you see "Packing" followed by all the subtasks right there.

Light, medium and heavy users

If Apple's old Reminders app was all you needed, then you will be very pleased with the new one, because it is that and more.

If you've been right on the cusp of needing something more powerful, it's probably also a good idea to stick with the new Apple Reminders. It does a lot more and, inconsistencies aside, it does them well.

When you're someone juggling a lot of work, though, it's still not there.

Entering new tasks is fast enough, but the app expects you to do those tasks today, so we miss being able to just dump an idea into there and worry about it later. We have to worry about it now, at least enough to think about which project or List to put it in.

Then you can select more than one task to move around to a different list, but you can't select multiple tasks and change all their due dates at the same time.

We also just generally have to think about all of our tasks in Reminders more than we'd want. There's nothing like the Review feature in OmniFocus that makes you periodically step through your tasks so that you're up to date, yet not overloaded.

What the new Reminders does well, though, it does so well that we hope it gets picked up by all other apps. That Messages reminder is hard to walk away from, it's so useful.



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Comments

  • Reply 1 of 28
    Most of this doesn't even matter because it is still a god awful bug ridden mess. They can't even get Complete status to sync properly between devices. Recurring Reminders are still plagued by inconsistent behavior: duplicates, appearing on days they aren't scheduled for, on and on.
    dysamoria
  • Reply 2 of 28
    sdw2001sdw2001 Posts: 18,015member
    Most of this doesn't even matter because it is still a god awful bug ridden mess. They can't even get Complete status to sync properly between devices. Recurring Reminders are still plagued by inconsistent behavior: duplicates, appearing on days they aren't scheduled for, on and on.

    Exactly.  I'll go further:  I hate the new Reminders app.  There are too many steps.  I also have to click "new reminder" on the bottom left to add a new one, whereas before I just clicked the next line.  Setting date and time is separated now, and it's annoying.  When I first setup iOS 13, it transferred my reminders, then deleted them, then put them back after I manually re-added them.   The new app is a bloated mess.  

    I have a similar complaint with Mail.  While the new app seems much faster at checking and downloading, they've added an extra step to mark all messages as read.  It used to be just "edit, mark all, mark all as read."  Now it's "edit, select all (top left), mark (bottom left), mark as read."   Annoying.  
    dysamoriatwokatmew
  • Reply 3 of 28
    deletedelete Posts: 48member
    Maybe you should mention that if you upgrade to this new version on your iOS device, you won't be pleased that your desktop version will no longer be synced since it requires Catalina (which hasn't been released). And yes you can use the iCloud website, but the Reminders there are a truncated version.
    superklotonfastasleepdysamoriasdw2001roundaboutnowmichelb76twokatmewwatto_cobra
  • Reply 4 of 28
    dysamoriadysamoria Posts: 3,430member
    Seeing the above (I’ve not “upgraded” yet), is informative and exasperating. Did all the well-educated GUI and user experience experts leave Apple when Jony Ive put the print marketing department in charge of re-skinning the UI?

    I’m another person constantly suffering the WONT SYNCH nonsense of iCloud’s “it just works”. My devices don’t respond anymore to changes on other devices. It used to be awesome and now it’s extremely irritating. Universal Clipboard hasn’t worked in many months, and reminders won’t sync until I actively EDIT one on one device (and that may or may not propagate to the other devices). My Macs are constantly showing me, when I log in, notifications for long passed events I’ve since cleared (and deleted) weeks prior.

    Also, trying to show off “natural language parsing” when “...doesn't work when you want to write ‘last day of the month,’” is pretty embarrassing for Apple. How hard is it to parse the last day of the month? There is a set number of days in each month, and a single every-four-years exception. What’s the lazy programmer excuse here? Who’s going to pop up here to defend software as being “inherently complex” (but never when someone questions the sanity in trusting software when it IS now actually inherently unpredictable) and aggressively remind us that we who dare criticize “simply don’t understand software development” to mindlessly defend these flaws and holes in functionality? Anyone?

    I hold Apple to a higher standard. Do you know why? Because the Apple of 2007-2012 actually cared about that standard. 
    edited October 2019 sdw2001michelb76
  • Reply 5 of 28
    dysamoriadysamoria Posts: 3,430member
    delete said:
    Maybe you should mention that if you upgrade to this new version on your iOS device, you won't be pleased that your desktop version will no longer be synced since it requires Catalina (which hasn't been released). And yes you can use the iCloud website, but the Reminders there are a truncated version.
    WTF??? I can’t upgrade to Catalina. Apple cut off my two Macs at Sierra and High Sierra. So now I cannot update iOS (I WANT DARK MODE!!!) because it will break my (already half broken) Apple ecosystem???

    I’ve specifically mailed Tim Cook about this forced upgrade bullshit doing exactly this to people who aren’t financially able to buy new computers (just to please Apple’s desire to sell more computers to people that already own Apple computers).

    This completely defeats the whole point of having all Apple devices! Why am I with this company???? It used to be “because the product is superior”, then it changed to “because the product is less irritating”, and now it’s “because... Wait, what?”
    sdw2001
  • Reply 6 of 28
    seanjseanj Posts: 318member

    I hold Apple to a higher standard. Do you know why? Because the Apple of 2007-2012 actually cared about that standard. 
    Looking at the Apple leadership team at https://www.apple.com/uk/leadership/
    and I think they are missing a role; Senior VP of Quality.
    Ideally a perfectionist like Steve who regardless of the financial cost to the company will slap down and say “no” to any VP wanting to release hardware/ software/ service that fails to meet Steve’s standards of quality and industry leading perfection. The standards that made Apple unique.
    sdw2001
  • Reply 7 of 28
    Hello, completely new to this forum, my first post ;-)
    Do I understand correctly when i’m NOT using reminders I can update all my IOS devices to 13.1.x without issues? Or do I wait for Catalina?
    Many thanks in advance for your reactions, much appreciated!
    watto_cobra
  • Reply 8 of 28
    Mike WuertheleMike Wuerthele Posts: 6,858administrator
    delete said:
    Maybe you should mention that if you upgrade to this new version on your iOS device, you won't be pleased that your desktop version will no longer be synced since it requires Catalina (which hasn't been released). And yes you can use the iCloud website, but the Reminders there are a truncated version.
    We've already discussed this at some length.

    https://appleinsider.com/articles/19/09/24/ios-131-is-ready-for-prime-time-but-you-may-still-want-to-wait-for-catalina-to-jump
    watto_cobra
  • Reply 9 of 28
    mobirdmobird Posts: 752member
    Sounds like we all need to go back to carrying a Day-Timer®️ :*
    edited October 2019 beowulfschmidt
  • Reply 10 of 28
    seanj said:

    I hold Apple to a higher standard. Do you know why? Because the Apple of 2007-2012 actually cared about that standard. 
    Looking at the Apple leadership team at https://www.apple.com/uk/leadership/
    and I think they are missing a role; Senior VP of Quality.
    Ideally a perfectionist like Steve who regardless of the financial cost to the company will slap down and say “no” to any VP wanting to release hardware/ software/ service that fails to meet Steve’s standards of quality and industry leading perfection. The standards that made Apple unique.
    Ultimately, Tim Cook is to be held accountable for Apple's fall from excellence. Mr. Cook is busy worrying about share price, public expectations, media rants, and SJW causes.
    As for Apple's VPs, they should be held accountable for making sure their personnel understand the Apple ecosystem and how the new product or service fits within it. A hands-on VP should never see a preliminary (much less a final) design that does not logically and aesthetically integrate with other Apple products.
    Mr. Cook has spent years scrambling to come up with the next big thing, while the loyal user stumbles along with poor Cloud services, indecipherable photo management, woefully inept customer support, and on and on.
    toysandme
  • Reply 11 of 28
    dewmedewme Posts: 5,335member
    dysamoria said:
    delete said:
    Maybe you should mention that if you upgrade to this new version on your iOS device, you won't be pleased that your desktop version will no longer be synced since it requires Catalina (which hasn't been released). And yes you can use the iCloud website, but the Reminders there are a truncated version.
    WTF??? I can’t upgrade to Catalina. Apple cut off my two Macs at Sierra and High Sierra. So now I cannot update iOS (I WANT DARK MODE!!!) because it will break my (already half broken) Apple ecosystem???

    I’ve specifically mailed Tim Cook about this forced upgrade bullshit doing exactly this to people who aren’t financially able to buy new computers (just to please Apple’s desire to sell more computers to people that already own Apple computers).

    This completely defeats the whole point of having all Apple devices! Why am I with this company???? It used to be “because the product is superior”, then it changed to “because the product is less irritating”, and now it’s “because... Wait, what?”
    I feel your pain, but as a software developer I’ve seen the other side of the coin too.  Having to support legacy hardware can be very challenging, expensive, and crippling for launching new software features. No matter where you draw the line there’s going to be something that you just can’t make work correctly on the old hardware. Anecdotally I think Windows tends to support older hardware longer than macOS, but it’s also somewhat of a hot mess to support, and not just for the OS maker but for app developers, driver developers, and IT support folks. 

    Having been on the other side I simply cannot subscribe to the theory that Apple is trying to force people to buy a new device by bumping older models off the list of supported devices receiving software upgrades. They simply don’t want to take on the support burden, extra costs, and limitations that are involved with supporting older hardware beyond a certain point. It’s like having a ball & chain around your neck when you’re trying to swim forward. It sucks. 

    As an Apple customer, I absolutely feel the pain of being left behind with an older device. It sucks. But truth be told, Apple made no promises up-front about how long they would continue to support my shiny new device with software upgrades when I bought it. It was and still is pretty much a WYSIWYG deal. Perhaps having an explicit guarantee defined up-front would make us feel better. Because there is no explicit contract in-place, we are all left to assume our own acceptance criteria. You’ve obviously chosen a set of criteria that involves writing a letter to Tim Cook. 

    Perhaps as part of the deal, and maybe before you reach out to Tim the next time, you should think about the value that your old Mac has already delivered to you over its many years of ownership. Can you ignore all that your old Mac has already given you, and will continue to give you for years to come? Yeah it’s going to stay at its current level of capability forever, but you’ve already gotten your money’s worth out of it and it probably has some residual resale value left in it too. In my book this ain’t something I’d associate with any form of bullshit, it’s the reality of most everything we purchase. Nothing and nobody lasts forever. 
    roundaboutnowShapeshiftingFishlolliverOnPartyBusinesslorin schultzwatto_cobra
  • Reply 12 of 28
    longpathlongpath Posts: 393member
    Ever since going to iOS 13, Reminders has failed to sync with iCloud, let alone any other Apple devices in my family with which I shared those lists. Indeed, I couldn’t even open Reminders on iCloud for multiple days due to server errors (according to the error pop up). 13.1 didn’t fix it either. Getting everyone onto 13.1 still didn’t fix it either. Reluctantly upgrading to the new format after everything else failed neither worsened nor improved the situation. I have one device with a working copy of my Reminders and am unable to share those lists anywhere. 13.1.1 also offered no improvement.
    dysamoria
  • Reply 13 of 28
    When I first fired up Reminders after the iOS13 update on my iPhone Xs, it notified me what other devices I had that are updatable (to either Catalina or iOS13) and which ones were not updatable, and that I would lose compatibility with those not updatable.

    Kind of a bummer that my early 2011 MBP and 1st gen iPad Air won't be compatible, but the notification was very informative and actually let me forgo the Reminder update (or made some accommodation) on my Xs so that I can maintain synch with all of my devices. I can live without the feature updates for now, so a very fair and reasonable compromise in my opinion.


    lolliverdysamoriawatto_cobra
  • Reply 14 of 28
    dysamoria said:

    Also, trying to show off “natural language parsing” when “...doesn't work when you want to write ‘last day of the month,’” is pretty embarrassing for Apple. How hard is it to parse the last day of the month? There is a set number of days in each month, and a single every-four-years exception. What’s the lazy programmer excuse here? Who’s going to pop up here to defend software as being “inherently complex” (but never when someone questions the sanity in trusting software when it IS now actually inherently unpredictable) and aggressively remind us that we who dare criticize “simply don’t understand software development” to mindlessly defend these flaws and holes in functionality? Anyone? 

    As someone who does understand software development, having done it for 40 years, the inability to parse "the last day of the month" is somewhat more complicated than you make it appear.  If people always used that exact phrase and never anything else, it would be dead simple because, as you pointed out, the last day of the month can be calculated exactly for any month of any year, past or future.  It's the parsing of "natural language" that is the kicker, and that's not always easy at all.

    It will get better.
    StrangeDayswatto_cobra
  • Reply 15 of 28
    racerhomie3racerhomie3 Posts: 1,264member
    My reminders are syncing perfectly between iOS 13 & El Capitan. Is this a miracle? Or a bug?
    watto_cobra
  • Reply 16 of 28
    Right now, it's basically unusable.  Tapping an item to mark it complete freezes the app for a minute or more sometimes and even then often won't actually mark it complete - forget syncing with other devices.  That's a long way off.  Old items that actually did mark as complete and disappear suddenly reappear a day later.

    And don't even get me started on it breaking shared lists with people on iOS 12.  What an idiotic decision.

    This was not ready for primetime and should not have been something that replaced the old app.  It should have been developed alongside the old one so you could at least continue to use Reminders.  I'm not an Apple hater and I have quite a high tolerance for new stuff and betas.  But this was a complete s***show.
    edited October 2019 dysamorialongpath
  • Reply 17 of 28
    MicDorsey said:
    seanj said:

    I hold Apple to a higher standard. Do you know why? Because the Apple of 2007-2012 actually cared about that standard. 
    Looking at the Apple leadership team at https://www.apple.com/uk/leadership/
    and I think they are missing a role; Senior VP of Quality.
    Ideally a perfectionist like Steve who regardless of the financial cost to the company will slap down and say “no” to any VP wanting to release hardware/ software/ service that fails to meet Steve’s standards of quality and industry leading perfection. The standards that made Apple unique.
    Ultimately, Tim Cook is to be held accountable for Apple's fall from excellence. Mr. Cook is busy worrying about share price, public expectations, media rants, and SJW causes.
    As for Apple's VPs, they should be held accountable for making sure their personnel understand the Apple ecosystem and how the new product or service fits within it. A hands-on VP should never see a preliminary (much less a final) design that does not logically and aesthetically integrate with other Apple products.
    Mr. Cook has spent years scrambling to come up with the next big thing, while the loyal user stumbles along with poor Cloud services, indecipherable photo management, woefully inept customer support, and on and on.
    Give me a break.  MobileMe, which became iCloud, was a total mess under Jobs.  So was the first few iterations of Apple Maps.  Overall Cook is doing a very good job and Steve Jobs wasn't immune to poor quality software disasters.
    StrangeDaysfastasleepwatto_cobra
  • Reply 18 of 28
    dysamoria said:
    delete said:
    Maybe you should mention that if you upgrade to this new version on your iOS device, you won't be pleased that your desktop version will no longer be synced since it requires Catalina (which hasn't been released). And yes you can use the iCloud website, but the Reminders there are a truncated version.
    WTF??? I can’t upgrade to Catalina. Apple cut off my two Macs at Sierra and High Sierra. So now I cannot update iOS (I WANT DARK MODE!!!) because it will break my (already half broken) Apple ecosystem???

    I’ve specifically mailed Tim Cook about this forced upgrade bullshit doing exactly this to people who aren’t financially able to buy new computers (just to please Apple’s desire to sell more computers to people that already own Apple computers).

    This completely defeats the whole point of having all Apple devices! Why am I with this company???? It used to be “because the product is superior”, then it changed to “because the product is less irritating”, and now it’s “because... Wait, what?”
    After upgrading to iOS 13 and you open the reminders app you will be asked if you want to upgrade to the new reminders. I said yes but I think you can keep the old reminders format and use it in older Macs. 
    dysamoriaStrangeDayswatto_cobra
  • Reply 19 of 28
    dysamoriadysamoria Posts: 3,430member
    mobird said:
    Sounds like we all need to go back to carrying a Day-Timer®️ :*
    Ah, Day-Timers. I worked for that company. My first job as a professional designer. They laid me off of the training department and then kept coming to me for design work while I worked in Kensington tech support answering support calls (both companies had the same parent, ACCO, so we housed and acted as Kensington’s tech support). A call center manager told HR that this was an unethical behavior and to stop calling on me for the work they’d claimed was no longer needed. Then she left the company.

    Shortly after, a sociopathic HR manager fired me for “behavior which could risk losing a customer”, for giving a customer a polite and honest explanation for something Kensington did wrong in their marketing of a product, which actually lead to the customer saying “thank you for your honesty; this kind of support is why I stay with Kensington”. In other words, they just wanted an excuse to get rid of me because the call center manager had stopped them from using me for the work of the job for which they’d laid me off, and they were still paying me the rate of the previous position (it was bait to stay).

    I was told, but don’t know if it’s true, that that sociopathic HR manager got laid off herself when the company downsized and laid off a lot of the workforce a year or so later.

    I also watched them lazily acquire, and then fail to develop, a third-party software planner back then, too. They basically bought the developer, got a tiny graphical overhaul out of me, and then prop up the product as a lie that they were moving with the times (they even sold Palm handhelds, for some reason, which was how I got my first real PDA and discovered that Palm OS was excellent for the time and that handheld devices were the way). I don’t know if they ever managed to figure out computer tech as a product host.

    No, no one should go back to Day-Timer planners.
    watto_cobra
  • Reply 20 of 28
    dysamoriadysamoria Posts: 3,430member

    MicDorsey said:
    seanj said:

    I hold Apple to a higher standard. Do you know why? Because the Apple of 2007-2012 actually cared about that standard. 
    Looking at the Apple leadership team at https://www.apple.com/uk/leadership/
    and I think they are missing a role; Senior VP of Quality.
    Ideally a perfectionist like Steve who regardless of the financial cost to the company will slap down and say “no” to any VP wanting to release hardware/ software/ service that fails to meet Steve’s standards of quality and industry leading perfection. The standards that made Apple unique.
    Ultimately, Tim Cook is to be held accountable for Apple's fall from excellence. Mr. Cook is busy worrying about share price, public expectations, media rants, and SJW causes.
    As for Apple's VPs, they should be held accountable for making sure their personnel understand the Apple ecosystem and how the new product or service fits within it. A hands-on VP should never see a preliminary (much less a final) design that does not logically and aesthetically integrate with other Apple products.
    Mr. Cook has spent years scrambling to come up with the next big thing, while the loyal user stumbles along with poor Cloud services, indecipherable photo management, woefully inept customer support, and on and on.
    Tim Cook’s social politics are the ONLY thing I like about him at this point.

    It’s also a MYTH that these things have any negative impact on Apple’s performance. Blaming his social ethics for the company losing focus is merely an effort to discredit ideologies you dislike.
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