Initial 'The Morning Show' reviews were 'attack on Apple,' executive producers say
Executive producers of Apple TV+ original series "The Morning Show" on Tuesday said early feedback from reviewers was less of a commentary on content as it was a knock against Apple itself.
Speaking at the Code Media conference in Los Angeles, Kerry Ehrin and Mimi Leder responded to questions about "The Morning Show's" middling reviews, saying they believe critics were conflating thoughts on the series with perspectives on Apple TV+ as a service, reports The Verge.
"When those reviews came in, I didn't know what show they were watching," Leder said. "I thought they were nuts. I thought there were a lot of Apple haters who just wanted Apple to fail. The reviews felt like an attack on Apple."
Both Ehrin and Leder believe critics took the review as an opportunity to provide commentary on Apple TV+ instead of focusing on the subject at hand, a process Leder said is "not fair." While not scathing, reviews for "The Morning Show" were less than rosy and far from glowing.
"When you see reviews, they're looking at it from the whole business aspect, [like] what is Apple doing?,'" Ehrin said. "It's kind of separate from us."
AppleInsider reviewed "The Morning Show" and found that, while it boasts excellent acting and directing, the show lacked a clear voice in its early episodes. That could change as the series develops.
Despite a slightly below average aggregate score from professional critics, "The Morning Show" appears well-received by consumers. The Verge points to a Rotten Tomatoes average viewer score of 95%, much higher than the 63% average from media outlets and independent analysts.
"People love it, and we love it," Ehrin said. "That's what matters."
As previously reported, Apple is not sharing performance metrics with original series producers, but Ehrin and Leder said executives are "very happy about them."
Earlier this month a report from Variety claimed Apple TV+ drew "millions" of users in its first week of availability, many of whom average more than an hour on the service per session. A breakdown of viewer numbers has yet to see release, but early statistics show most users who sample one of Apple's four core shows -- "Dickinson," "For All Mankind," "The Morning Show" and "See" -- watch at least two episodes.
Apple is apparently pleased with the debut performance of "The Morning Show" and its other three marquee series, as it ordered second seasons of each.
Speaking at the Code Media conference in Los Angeles, Kerry Ehrin and Mimi Leder responded to questions about "The Morning Show's" middling reviews, saying they believe critics were conflating thoughts on the series with perspectives on Apple TV+ as a service, reports The Verge.
"When those reviews came in, I didn't know what show they were watching," Leder said. "I thought they were nuts. I thought there were a lot of Apple haters who just wanted Apple to fail. The reviews felt like an attack on Apple."
Both Ehrin and Leder believe critics took the review as an opportunity to provide commentary on Apple TV+ instead of focusing on the subject at hand, a process Leder said is "not fair." While not scathing, reviews for "The Morning Show" were less than rosy and far from glowing.
"When you see reviews, they're looking at it from the whole business aspect, [like] what is Apple doing?,'" Ehrin said. "It's kind of separate from us."
AppleInsider reviewed "The Morning Show" and found that, while it boasts excellent acting and directing, the show lacked a clear voice in its early episodes. That could change as the series develops.
Despite a slightly below average aggregate score from professional critics, "The Morning Show" appears well-received by consumers. The Verge points to a Rotten Tomatoes average viewer score of 95%, much higher than the 63% average from media outlets and independent analysts.
"People love it, and we love it," Ehrin said. "That's what matters."
As previously reported, Apple is not sharing performance metrics with original series producers, but Ehrin and Leder said executives are "very happy about them."
Earlier this month a report from Variety claimed Apple TV+ drew "millions" of users in its first week of availability, many of whom average more than an hour on the service per session. A breakdown of viewer numbers has yet to see release, but early statistics show most users who sample one of Apple's four core shows -- "Dickinson," "For All Mankind," "The Morning Show" and "See" -- watch at least two episodes.
Apple is apparently pleased with the debut performance of "The Morning Show" and its other three marquee series, as it ordered second seasons of each.
Comments
An interesting case in reverse is the second series of Jack Ryan on prime. Critics liked it more than the first season; audiences liked the first season more than the second.
1-For All Man Kind
2-The Morning Show
3-See
I cant stand Dickinson!
The real surprise for us was "Dickinson", which we thought we'd not like as we are neither fans of period dramas nor familiar with current popular music. The use of that music, and the wrapping of each episode around the opening of one of Dickinson's poems, was unexpectedly engaging.
It is a thoroughly entertaining series which is standard out good. I can't wait for the next episode.
You can never please everyone, never mind someone, all of the time. This is a great show and the viewers opinion is what really matters.
I thought the Morning Show first episode was even better than for All Mankind. Reese Witherspoon was fantastic (as always) and I thought Jennifer Aniston was perfect in her role as a career peaked newscaster.
A better start would have deserted the total failure of the Democrats "Big Society"and continued the race for space from that point.
We also watched the Disney offering, The Mandalorian, and felt it was also worth watching. And while we'll probably stick with the channel for now, since that's literally the only new piece they're offering that's of interest to us, it feels expensive, so I don't know how long that will last.
it to the second. High production values for sure but script, direction and acting all fell short. Apple or not it is not a great show imo. I liked first episode of Jack Ryan, tho, and will likely watch the second. I wish the latter was an Apple production and the Morning Show was an Amazon job, but alas.