Unsurprisingly, a 2020 iPad Pro will bend if you try to break it
Stop us if you've heard this before -- a YouTuber has taken a brand-new 2020 iPad Pro and destroyed it with his bare hands. He wasn't stir-crazy from a coronavirus lockdown or performing some kind of commercial protest, he is just a vandal with a big bank account -- and a mission.
On the good side, it's very impressive how long the iPad Pro keeps working during all of this
YouTuber "EverythingApplePro" has a mission to get attention and we're rather helping here, but somewhat less from wanting to spread the word about something good, something useful, or just something interesting. We can point you at this YouTube video and together still thwart the mission, though, because what this person wants is to turn that attention into sales.
"EverythingApplePro" sells cases for the 2020 iPad Pro, and, you see entirely where the motivation to bending a new one is coming from.
It's like the way life insurance sales people were allegedly trained to use the word "maim" as much as possible. Seemingly most of us fail to believe we will ever die, but all of us are brought up short by the idea that we could be seriously maimed in an accident.
In this case, the entire 10-minute YouTube video exists to say one thing. The new iPad Pro can bend, so you must, must, must buy this YouTuber's case to prevent it happening.
As it is, we watch a video with this guy pretending to be shocked that Apple hasn't changed the laws of physics. We watch this video where he gasps that aluminium is somehow no studier than it was in 2018 when other people chose to bend their iPad Pro too.
The EverythingApplePro guy puts his back into this job, really buckling the iPad Pro with all the force he can muster, and then says this is what could happen in day to day use. He is completely correct, so long as your day to day use requires you to deliberately torque the device, and smash a thousand dollars worth of iPad Pro in the process.
AppleInsider readers will of course know if you apply pressure to a thin piece of metal, it is going to bend. Only, someone who makes iPad Pro cases must know this too. You can't be in product design and manufacturing without knowing something about materials, you simply cannot.
So he must know, and yet he pretends not to in the verbal equivalent of a goofy face that YouTube viewers seem to demand to click on a video. He pretends to gasp at how easily thin metal bends and thin glass breaks if you bend it, he pretends that this is a poor choice by Apple rather than simply physics.
It's patronizing to treat us as being so stupid that we will believe these incredulous gasps, or that we could ever be shocked at how a device can be broken if only you try to break it.
And it is reprehensible to break an iPad Pro just to be patronizing. You can argue that Apple makes the iPad Pro by the millions, and you can argue that Apple designers or engineers were well paid for their work. But this is still someone's work, and destroying an iPad Pro is vandalism.
EverythingApplePro's decision to patronize his viewers is not exactly endearing. His decision to destroy a thousand bucks of precision engineering in order to sell a cheap case isn't going to turn us into customers either.
It is true that you can bend your iPad Pro. But if you just remember to treat your thin sheet of glass and metal as if it cost you $300 and up for the low end iPad, and well more than $1000 at the high end, you'll be fine.
On the good side, it's very impressive how long the iPad Pro keeps working during all of this
YouTuber "EverythingApplePro" has a mission to get attention and we're rather helping here, but somewhat less from wanting to spread the word about something good, something useful, or just something interesting. We can point you at this YouTube video and together still thwart the mission, though, because what this person wants is to turn that attention into sales.
"EverythingApplePro" sells cases for the 2020 iPad Pro, and, you see entirely where the motivation to bending a new one is coming from.
It's like the way life insurance sales people were allegedly trained to use the word "maim" as much as possible. Seemingly most of us fail to believe we will ever die, but all of us are brought up short by the idea that we could be seriously maimed in an accident.
In this case, the entire 10-minute YouTube video exists to say one thing. The new iPad Pro can bend, so you must, must, must buy this YouTuber's case to prevent it happening.
As it is, we watch a video with this guy pretending to be shocked that Apple hasn't changed the laws of physics. We watch this video where he gasps that aluminium is somehow no studier than it was in 2018 when other people chose to bend their iPad Pro too.
The EverythingApplePro guy puts his back into this job, really buckling the iPad Pro with all the force he can muster, and then says this is what could happen in day to day use. He is completely correct, so long as your day to day use requires you to deliberately torque the device, and smash a thousand dollars worth of iPad Pro in the process.
AppleInsider readers will of course know if you apply pressure to a thin piece of metal, it is going to bend. Only, someone who makes iPad Pro cases must know this too. You can't be in product design and manufacturing without knowing something about materials, you simply cannot.
So he must know, and yet he pretends not to in the verbal equivalent of a goofy face that YouTube viewers seem to demand to click on a video. He pretends to gasp at how easily thin metal bends and thin glass breaks if you bend it, he pretends that this is a poor choice by Apple rather than simply physics.
It's patronizing to treat us as being so stupid that we will believe these incredulous gasps, or that we could ever be shocked at how a device can be broken if only you try to break it.
And it is reprehensible to break an iPad Pro just to be patronizing. You can argue that Apple makes the iPad Pro by the millions, and you can argue that Apple designers or engineers were well paid for their work. But this is still someone's work, and destroying an iPad Pro is vandalism.
EverythingApplePro's decision to patronize his viewers is not exactly endearing. His decision to destroy a thousand bucks of precision engineering in order to sell a cheap case isn't going to turn us into customers either.
It is true that you can bend your iPad Pro. But if you just remember to treat your thin sheet of glass and metal as if it cost you $300 and up for the low end iPad, and well more than $1000 at the high end, you'll be fine.
Comments
You just have to care about what you own.
The design is thinner and lighter than ever, so of course bending an ipad with all your strength will yeild devastating results. Normal use does not cause this type of force. Not to mention Apple just released a new iPad with the same design, despite the couple of dozen YouTubers bending their $1K devices for profit.
If there were true integrity problems, Apple would have included a steel reinforcement just as they did with the iPhone. It just does not seem to be the case here. We will be watching the latest iPads though, just in case they decide to bend on their own.
Or it might be a flaw caused by a bent device. Unfortunately, unlike other owners of devices with hairline cracks, Apple would not replace mine due to the breakage happening after the device had received other superficial damage like marks to the soft aluminium edge.
I have learnt to live with the hairline crack but I can only hope that the revision coming in a few months addresses some of the obvious flaws in this design.
Appleinsider, I have been a long time subscriber, but I too am disappointed with your lack of integrity here.
I'm sorry you had a problem, nobody likes busted gear. But, this video is not proof of any design problem, and service data doesn't support any problem with it in that regard. Folks seeking service for the 2018 iPad Pro, including the bent out of the box from the earliest days, are less than the previous generation iPad Pro which sold in about the same volumes.
I don’t know if it was bent from the start, bent in a bag or cracked in the sun (I was on an Island in Thailand at the time).
All I’m saying is I liked how robust my previous iPads seemed. It was something that went well with the new device category. We deploy iPads at my school. Would we deploy iPad Pros?!?!
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If any of them really wanted to show something useful, why not set up a series of situational tests, like sitting on a phone in your back pocket, placing an iPad in an overfilled backpack and stuffing it under a chair (like what those of us who travel for work do) - things that would show what may or may not happen to devices in real world-similar situations.
🤦🏼♂️