Apple rebrands Beats 1, launches two new Apple Music radio stations

Posted:
in General Discussion edited August 2020
Five years after launching its 24-hour Beats 1 radio station, Apple has renamed it Apple Music 1, and will launch new country and hit music stations at 6:00 PM Eastern Time.

Beats 1 is being renamed Apple Music 1
Beats 1 is being renamed Apple Music 1


Originally launched alongside Apple Music itself, Beats 1 has been running continuously for five years, but is now having its first major revamp. It's being renamed Apple Music 1, and will be joined by new stations Apple Music Hits, and Apple Music Country. Collectively, the three stations are referred to as Apple Music radio.

"For the past five years, if ever there was a meaningful moment in music culture," said Oliver Schusser, vice president of Apple Music, Beats, and International Content in a statement, Beats 1 was there bringing human curation to the forefront and drawing in listeners with exclusive shows from some of the most innovative, respected, and beloved people in music."

"Now, Apple Music radio provides an unparalleled global platform for artists across all genres to talk about, create, and share music with their fans, and this is just the beginning," he continued. "We will continue to invest in live radio and create opportunities for listeners around the world to connect with the music they love."

From the start, Beats 1 has featured music stars as presenters, but it's been headlined by Zane Lowe, who describes the new service as being for "great music" of all kinds.

"Apple Music is home -- it's home to artists, it's home to fans, and it's home to incredible music," he said. "I'm an obsessive music nerd. I love searching for the most exciting new artists and playing them right alongside the most essential, established artists of our time, because great music does not know the difference and Apple Music fans just want to hear great music. That's what Apple Music radio is all about."

Apple Music Hits

The new station Apple Music Hits features shows and curated playlists covering the biggest tracks from the 1980s to the 2000s.

Alongside regular daily shows from hosts including Jayde Donovan, Estelle, Sabi, Nicole Sky and Natalie Sky, and more, Apple Music Hits will showcase one-off exclusive programmes.

Apple says these will include shows from artists ranging from the Alanis Morissette and the Backstreet Boys, to Meghan Trainor and Shania Twain.

While Apple doesn't specify particular genres of music that Apple Music Hits will concentrate on, its promoted artists suggest that it will be a mix of at least pop, country and hip hop.

Apple Music radio's new lineup of stations
Apple Music radio's new lineup of stations

Apple Music Country

Also launching today is an entirely new station that is devoted to country music. This will also feature a mix of regular presenters and exclusive shows.

Apple says that the station will feature daily series coming from the likes of Kelleigh Bannen, Ty Bentli, Bree, Alecia Davis, Ward Guenther, Nada, and Tiera. There will also be weekly series from Ashley Eicher and Kelly McCartney.

Alongside those, exclusive one-off shows will come from a wide range of current country talent, including Carrie Underwood, Jimmie Allen, Kelsea Ballerini and Dierks Bentley.

How to listen

The two new stations, and the rebrand of Beats 1, are launching today. Apple Music 1 went live at 08:00 PT (11:00 ET). At the same time Apple revealed that Apple Music Hits and Apple Music Country will begin at 21:00 PT (00:00 ET).

At time of writing, "Hey, Siri, play Apple Music 1" will reroute to Beats 1. As yet, though, Siri cannot play either Apple Music Hits or Apple Music Country, although both stations are already playing holding music.

Once all of the services are live, Siri will be the quickest way to listen. However, the services will also be shown in the Apple Music app on iOS and macOS.
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Comments

  • Reply 1 of 29
    22july201322july2013 Posts: 2,520member
    Didn’t the Beatles once own the trademark to the term “Apple Music”?
  • Reply 2 of 29
    i like this news. i’ll probably tune in to radio because of this change/update
    jrc
  • Reply 3 of 29
    cornchipcornchip Posts: 1,856member
    Bye bye Jimmy & Dre...
    davgregSpamSandwich9secondkox2elijahgBeatsjrc
  • Reply 4 of 29
    davgregdavgreg Posts: 879member
    So where are the Jazz and Classical channels?
    allmypeople
  • Reply 5 of 29
    SpamSandwichSpamSandwich Posts: 33,408member
    cornchip said:
    Bye bye Jimmy & Dre...
    Hope so. Those dirtbags were a big mistake for Apple to ever associate with.
    9secondkox2elijahgBeatskkqd1337jrc
  • Reply 6 of 29
    Whoa. 

    Those graphics are TERRIBLE. 

    I like changing the name away from Beats. 

    But do the graphics have to get the 1998 Microsoft Publisher treatment? 

    Dang. 
    elijahgrandominternetpersonkkqd1337razorpitcornchip
  • Reply 7 of 29
    StrangeDaysStrangeDays Posts: 11,583member
    cornchip said:
    Bye bye Jimmy & Dre...
    Hope so. Those dirtbags were a big mistake for Apple to ever associate with.
    Dirtbags? Listen to yourself -- you don't know them, all you know is one is a rapper and the other a producer, both wildly successful at their trade. We won't even get into their ethnicities... What the fuck is wrong with you?

    And it was hardly a mistake. Beats was a massively successful win for Apple, dominating wireless headphone sales on the hardware side, but also giving them a music streaming service, and all of the business relationships Iovine spent a career building.

    Your judgement is yet again proven...questionable.
    edited August 2020 roundaboutnowBeatslollivercornchip
  • Reply 8 of 29
    Are these free to listen to? And can we AirPlay them? Last time I tried to listen to Beats 1, it wouldn’t let me AirPlay it to my sound system.
  • Reply 9 of 29
    DAalsethDAalseth Posts: 1,730member
    davgreg said:
    So where are the Jazz and Classical channels?
    Exactly. I’ve heard nothing to suggest that Classical is even on their radar.
  • Reply 10 of 29
    cpsrocpsro Posts: 2,896member
    When do we get AppleTalk Radio?  ;)
    cornchip
  • Reply 11 of 29
    JapheyJaphey Posts: 850member
    cornchip said:
    Bye bye Jimmy & Dre...
    Hope so. Those dirtbags were a big mistake for Apple to ever associate with.
    Dirtbags? Listen to yourself -- you don't know them, all you know is one is a rapper and the other a producer, both wildly successful at their trade. We won't even get into their ethnicities... What the fuck is wrong with you?

    And it was hardly a mistake. Beats was a massively successful win for Apple, dominating wireless headphone sales on the hardware side, but also giving them a music streaming service, and all of the business relationships Iovine spent a career building.

    Your judgement is yet again proven...questionable.
    I agree with your rebuttal, but what do their ethnicities have to do with the conversation?
    razorpitallmypeople
  • Reply 12 of 29
    jdgazjdgaz Posts: 381member
    The Country channel is off to a great start. 
  • Reply 13 of 29
    BeatsBeats Posts: 2,531member
    What an absolute SH** name. A mouthful compared to Beats 1.

    The hosts are also has-beens and irrelevant in comparison.

    Why couldn't Apple keep Beats 1 for Hip Hop and Apple Music Radio as the world stage. Then add stations like Country and Classical etc.
    razorpit
  • Reply 14 of 29
    BeatsBeats Posts: 2,531member
    cornchip said:
    Bye bye Jimmy & Dre...

    Yeah by bye to 2 of the most successful business men in record history. The hardest working marketers who have all the connects.

    Now we have random non-musicians who don't know anything about marketing to the masses. When Apple Music and Beats Radio first launched under Jimmy and Dre(an iconic duo in the music industry) everything was HOT. Everyone was talking about it and they were funding exclusive videos and deals. The new head of Apple Music moves like a snail and has allowed Spotify to take the crown. Jimmy and Dre were going for that crown at lightning speed compared to now.

    Did you know, Nicki Minaj anouncing her pregnancy on Beats 1 brought in new listeners? Who do you think talked big names like Nicki, Elton John, David Guetta and Pharrell?
  • Reply 15 of 29
    SpamSandwichSpamSandwich Posts: 33,408member
    cornchip said:
    Bye bye Jimmy & Dre...
    Hope so. Those dirtbags were a big mistake for Apple to ever associate with.
    Dirtbags? Listen to yourself -- you don't know them, all you know is one is a rapper and the other a producer, both wildly successful at their trade. We won't even get into their ethnicities... What the fuck is wrong with you?

    And it was hardly a mistake. Beats was a massively successful win for Apple, dominating wireless headphone sales on the hardware side, but also giving them a music streaming service, and all of the business relationships Iovine spent a career building.

    Your judgement is yet again proven...questionable.
    “Dr. Dre” has a long criminal history, which is something the rap music business likes: https://en.wikipedia.org/wiki/Dr._Dre#Controversies_and_legal_issues

    Jimmy Iovine was just the type of scummy low life usually associated with the music business.
    https://appleinsider.com/articles/19/07/25/jimmy-iovine-spent-excessively-as-apple-music-head-current-service-growth-slowing-report-claims

    What are you, their manager?
    edited August 2020 jrcrazorpitcornchip
  • Reply 16 of 29
    BeatsBeats Posts: 2,531member
    cornchip said:
    Bye bye Jimmy & Dre...
    Hope so. Those dirtbags were a big mistake for Apple to ever associate with.
    Dirtbags? Listen to yourself -- you don't know them, all you know is one is a rapper and the other a producer, both wildly successful at their trade. We won't even get into their ethnicities... What the fuck is wrong with you?

    And it was hardly a mistake. Beats was a massively successful win for Apple, dominating wireless headphone sales on the hardware side, but also giving them a music streaming service, and all of the business relationships Iovine spent a career building.

    Your judgement is yet again proven...questionable.
    Get lost. “Dr. Dre” has a long criminal history,

    What does that have to do with his massive success and contribution to Apple?

    Beats 1 should have stayed and other stations could still contribute to Apple Music. Also allow the user to set the default station.
  • Reply 17 of 29
    Shocking, another one of Apple services bumbled. 

    I’m into EDM, not so much into other pop or hip hop, but I could tell that Beats was doing great stuff at the beginning. But anyone with half a brain could tell you that an iPhone exclusive music service like this was going to fail since most music consumers are kids with androids. Apple missed the boat there for a long while, and now there isn’t much wind left in the sails. The only saving grace would be robust social capabilities; but of course that’s still a complete fucking joke.

    How is nearly every Apple service such a failure?? 

    And why is it still not possible to merge old iTunes accounts with iCloud accounts?? I’ve been waiting over a decade for this. Anyone that started an iTunes account before getting an Apple ID is still having to juggle separate accounts.

    When will Apple stop screwing over is users with crappy services???
  • Reply 18 of 29
    jcs2305jcs2305 Posts: 1,216member
    DAalseth said:
    davgreg said:
    So where are the Jazz and Classical channels?
    Exactly. I’ve heard nothing to suggest that Classical is even on their radar.

    I just looked at Apple Music and counted 38 classical music stations.  Search was - classical music - Radio Stations... B)
    lolliver
  • Reply 19 of 29
    Didn’t the Beatles once own the trademark to the term “Apple Music”?
    Not sure but their Anthology 1 CD  is a compilation album by the Beatles, released on November20,  1995 by Apple Records as part of The Beatles Anthology series. The 1 looks awful familiar as the one at the top of this article.
  • Reply 20 of 29
    BeatsBeats Posts: 2,531member
    jcs2305 said:
    DAalseth said:
    davgreg said:
    So where are the Jazz and Classical channels?
    Exactly. I’ve heard nothing to suggest that Classical is even on their radar.

    I just looked at Apple Music and counted 38 classical music stations.  Search was - classical music - Radio Stations... B)

    Oh nice, but I believe those are automated. The poster was asking for actual human curated stations with hosts and talk about the genre and artists.

    I think it would be a  great idea to expand stations and attract subscribers. It sucks that Beats 1 is gone, the name was mentioned in urban news often.
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