Windows on Apple Silicon is up to Microsoft, says Craig Federighi
In a wide-ranging interview, Apple executives including Craig Federighi have revealed more information behind designing the Apple Silicon M1 -- and discuss aspects like the future of Windows on the platform.

The M1 processor is proving to be better than most Intel chips available
Apple has been very active on the interview scene since releasing its first Macs with custom Apple Silicon. The M1 processor is an important first step in transitioning from Intel, and the executives in charge of the move are excited for the future.
Between YouTube and conventional press, Apple has been pushing its narrative hard about the M1. The latest interview between Ars Technica and Greg Joswiak, Craig Federighi, and Johny Srouji covers the usual questions surrounding the shift, but also gives some insight into future prospects about the Mac.
Users have been getting their hands on the new MacBook Air, 13-inch MacBook Pro, and Mac mini since release, and immediately see the results of Apple's labor. Benchmarks show the M1 outperforming all but the most expensive Mac desktops out there with performance mimicking the snappiness seen only on iPad and iPhone.
Craig Federighi, SVP of Software Engineering, commented on the design path to M1. When asked if they started with the A12Z Bionic and worked up from there he responded that the Mac needed its own chips with its own capabilities like Thunderbolt and a better GPU, that "the M1 is essentially a superset."

SVP Craig Federighi during the "One More Thing" event
Johny Srouji, SVP of Hardware Technologies, expanded on that, stating "the foundations for M1... started over a decade ago" that by using scalable architecture Apple could build "a whole different custom chip." He asserted that the M1 was never going to be an A-series chip on steroids, but a new chip build on the same foundation.
The interview moves on to cover detailed information about unified memory architecture and its use in the M1. The executives think that this methodology is more efficient and shows large gains in performance. Federighi says that their development of Metal showed them the way to using tiles rather than performing the operation on the entire frame at once.
When pressed about future plans, the executives deflected as usual. They did state that designing the M1 with a specific goal of fitting into the machines it is shipping in plays a large part in its performance. The charts shown during the Apple event stop after 10W loads, but Johny Srouji says "it gets bigger."
The interview covers some aspects of bringing iOS and iPadOS apps to the Mac and why some are not there. Simply put the Mac doesn't have a touch screen or things like a gyroscope, so some limitations do exist. Also, some developers chose to not bring their app to the Mac altogether.

Johny Srouji introducing the M1 processor
Speaking on software, Federighi was asked if it was possible to run an ARM version of Windows in emulation. He said "that is really up to Microsoft."
"We have the core technologies for them to do that, to run their ARM version of Windows, which in turn of course supports x86 user mode applications," said Federighi. "But that's a decision Microsoft has to make, to bring to license that technology for users to run on these Macs." Federighi concludes, "But the Macs are certainly very capable of it."
When pressed for information about Intel support, Federighi clarified Apple's stance on the matter.
"We haven't created a branch of macOS," said Federighi. "There's not the version of macOS for M1-based Macs and a different version of macOS for Intel. We're building it as a universal OS that works on both systems."
When asked about future Intel Macs, Greg Joswiak shrugged it off.
"When we said we would support Intel systems for years to come, that was talking about the operating system." Apple had commented that future Intel hardware was coming, but Joswiak said "We still had Intel systems that were in the pipeline" when it was said, "That very next month, we introduced an Intel-based iMac."
The interview concluded asking the executives about how they felt about the transition as a whole. "We've done this before," Joswiak said, "but this time, it's all baked at home." He concluded "we are giddy. We are excited about it."

The M1 processor is proving to be better than most Intel chips available
Apple has been very active on the interview scene since releasing its first Macs with custom Apple Silicon. The M1 processor is an important first step in transitioning from Intel, and the executives in charge of the move are excited for the future.
Between YouTube and conventional press, Apple has been pushing its narrative hard about the M1. The latest interview between Ars Technica and Greg Joswiak, Craig Federighi, and Johny Srouji covers the usual questions surrounding the shift, but also gives some insight into future prospects about the Mac.
Users have been getting their hands on the new MacBook Air, 13-inch MacBook Pro, and Mac mini since release, and immediately see the results of Apple's labor. Benchmarks show the M1 outperforming all but the most expensive Mac desktops out there with performance mimicking the snappiness seen only on iPad and iPhone.
Craig Federighi, SVP of Software Engineering, commented on the design path to M1. When asked if they started with the A12Z Bionic and worked up from there he responded that the Mac needed its own chips with its own capabilities like Thunderbolt and a better GPU, that "the M1 is essentially a superset."

SVP Craig Federighi during the "One More Thing" event
Johny Srouji, SVP of Hardware Technologies, expanded on that, stating "the foundations for M1... started over a decade ago" that by using scalable architecture Apple could build "a whole different custom chip." He asserted that the M1 was never going to be an A-series chip on steroids, but a new chip build on the same foundation.
The interview moves on to cover detailed information about unified memory architecture and its use in the M1. The executives think that this methodology is more efficient and shows large gains in performance. Federighi says that their development of Metal showed them the way to using tiles rather than performing the operation on the entire frame at once.
When pressed about future plans, the executives deflected as usual. They did state that designing the M1 with a specific goal of fitting into the machines it is shipping in plays a large part in its performance. The charts shown during the Apple event stop after 10W loads, but Johny Srouji says "it gets bigger."
The interview covers some aspects of bringing iOS and iPadOS apps to the Mac and why some are not there. Simply put the Mac doesn't have a touch screen or things like a gyroscope, so some limitations do exist. Also, some developers chose to not bring their app to the Mac altogether.

Johny Srouji introducing the M1 processor
Speaking on software, Federighi was asked if it was possible to run an ARM version of Windows in emulation. He said "that is really up to Microsoft."
"We have the core technologies for them to do that, to run their ARM version of Windows, which in turn of course supports x86 user mode applications," said Federighi. "But that's a decision Microsoft has to make, to bring to license that technology for users to run on these Macs." Federighi concludes, "But the Macs are certainly very capable of it."
When pressed for information about Intel support, Federighi clarified Apple's stance on the matter.
"We haven't created a branch of macOS," said Federighi. "There's not the version of macOS for M1-based Macs and a different version of macOS for Intel. We're building it as a universal OS that works on both systems."
When asked about future Intel Macs, Greg Joswiak shrugged it off.
"When we said we would support Intel systems for years to come, that was talking about the operating system." Apple had commented that future Intel hardware was coming, but Joswiak said "We still had Intel systems that were in the pipeline" when it was said, "That very next month, we introduced an Intel-based iMac."
The interview concluded asking the executives about how they felt about the transition as a whole. "We've done this before," Joswiak said, "but this time, it's all baked at home." He concluded "we are giddy. We are excited about it."
Comments
It will be an opportunity for Microsoft to make extra money if they charge Mac users 2x the amount for Windows OS M-edition. Since they don't make PC anyway (except Surface), why not.
The fact that qualcomm cannot afford to make a cpu as expensive as the m1 is not really microsfot fault. (If qualcomm ever tried they would go bankrupt,Apple can afford such design because they are making their own devices). Unless microsoft somehow decide to buy qualcomm and go vertical integration. They have enough money to do it, they just don't seem interested.
Hopefully exciting days ahead!
I'm not losing any sleep about running Windows on Apple Silicon. If I was currently traveling and doing all of my work on a laptop/notebook that has M1 Apple Silicon then I'd care a little bit about Windows compatibility (for running in VMWare). But for desk-bound use, if I really need to run Windows I'll just buy a small form factor (SFF) Windows box, preferably with a contemporary AMD cpu, and plug it into the second port on my desktop monitor and get a Bluetooth keyboard and mouse that support multiple computers. In fact, I'm already using all of these pieces (keyboard. mouse, and monitor) that support multiple computers so all I really need is a SFF Windows box. If I want to live large I'll get a NUC, but there are many choices across a broad spectrum of prices, from HDMI stick PCs to low cost NUC knock-offs. Easy peasy.
Mark my words: Apple won’t refresh any existing Intel machine. They set a precedence with the M1 and cannibalized their existing Intel machines, fully knowing this. Everyone’s waiting for the transition to continue and keeping money in their pockets.
My not so crazy bet is The MacBook Pro 16” and iMac are next up for an “M1X”, both offering faster GPU, 8/16/32 GB memory and more ports. Probably early Q2 2021? And the last one - the most niche product, a much smaller Mac Pro with the same SoC principle, M1XPro with high-end GPU/CPU performance. No eGPU support still - I don’t think that fits with their vision. With probably a couple of SSD slots (no room for harddrives anymore) and up to 64 GB. Lotsa ports.
You clearly don't read comments around here. There are quite a few people who prefer Macs but need to run windows and have machines set up as either dual boot or use virtualization software. I don't have specific numbers to know how many people that is, but they are not non-existent as you contend.