DHuge busts da iPod mini commercial - check it out, cats
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Imagine, it is 1989 and you are sitting on an inner city stoop. You see a "Jazzy Jeff" type guy walking past you on the sidewalk, wearing those amazing baggy, bright red jumpsuits, with a Nike headband, and a massive gold chain. Of course he would be carrying a Boombox on his shoulder, one of those enormous ones, while blasting the latest "hip hop" music, probably Run DMC or maybe "Brand New FunK" from Will Smith and Jazzy.
Then, around the corner comes another guy, wearing the same type of clothes, the Adidas sneakers with a half zipped warm up suit and a "wife beater" t-shirt underneath it. The only difference is, his music is being blasted into his ears on an iPod mini! He is holding it on his shoulder like a boombox would have been.
The reactions of the two guys faces are shown when they see each other.
Voice over: The new iPod mini, yeah it is very small. Over 1,000 songs, somewhere in your pocket.
Fade to white Apple logo on black screen.
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Apple can get away with this kind of "cutesy" advertising with the iPod because people know it, it is ubiquitous in our society now. Lets not start a thread about Apples advertising overall, just for the iPod or the mini. Thanks.
Imagine, it is 1989 and you are sitting on an inner city stoop. You see a "Jazzy Jeff" type guy walking past you on the sidewalk, wearing those amazing baggy, bright red jumpsuits, with a Nike headband, and a massive gold chain. Of course he would be carrying a Boombox on his shoulder, one of those enormous ones, while blasting the latest "hip hop" music, probably Run DMC or maybe "Brand New FunK" from Will Smith and Jazzy.
Then, around the corner comes another guy, wearing the same type of clothes, the Adidas sneakers with a half zipped warm up suit and a "wife beater" t-shirt underneath it. The only difference is, his music is being blasted into his ears on an iPod mini! He is holding it on his shoulder like a boombox would have been.
The reactions of the two guys faces are shown when they see each other.
Voice over: The new iPod mini, yeah it is very small. Over 1,000 songs, somewhere in your pocket.
Fade to white Apple logo on black screen.
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Apple can get away with this kind of "cutesy" advertising with the iPod because people know it, it is ubiquitous in our society now. Lets not start a thread about Apples advertising overall, just for the iPod or the mini. Thanks.
Comments
Originally posted by Eugene
I know just the man to make up some concept ads. Get to work.
GARY COLMEN, he has been out of work since i was born, he could use the money and can ya get mor '80s than Gary?
Make sure it only appeals to - or excites - current Mac geeks so we can be sure to download and view the QuickTime versions of them from Apple's website. Whatever you do, write and film it so it goes completely over the heads of 95% of the viewing public and does nothing to entice or attract them.
Oh, and make it self-consciously quirky or cute for no apparent reason. Maybe have Baby Jack using one on an airplane, sitting between Yao and Vern?
Oh, and put an army tank in it at the end if you can. That always goes over well and grabs people's attention. Hell, grab 2 or 3 of the more unattractive and inarticulate "Switchers" to be sitting on the tank, since they did so well the last time around. People can't get enough of those guys.
Originally posted by Messiahtosh
He meant you.
Originally posted by Eugene
What have I done? WHAT HAVE I DONE?!?!
We'll see wont we? Its going to be funny, I have a lot of funny people that want to be involved. It will be good, this kid Dan I know...his facial expressions will be perfect.
We're gonna shoot it as soon as I get my mini this week.
Originally posted by Eugene
What have I done? WHAT HAVE I DONE?!?!
That's what you get, mother****er. Bet you'll learn to keep your yap closed now.
It seems like you all critisize me and not my content, based on the past. My latest piece of work was a film noir movie I made called "The Antics of Romantics" which won first place at my high school talent show...
We'll see how well this turns out, so please stop insinuating that I am somehow horrible at making movies, when infact you may have not even seen my work. And please, dont ever question my committment to the Mac and my enthusiasm for it. I take a lot of time to think nowadays about what I am going to do and how I am going to do it. Whether it be making a movie, writing a thread, or setting my goals in life. Thanks, lol.
Originally posted by nwhysee
How about the 'opposite' of the ipod commercial? Black background, and white silloheoutes(sp?) dancing with their colorful mini ipods.
Problem with that idea is that it isn't t the right metaphor. The iPod mini is not meant to be looked at as an 'opposite' to the iPod.
Originally posted by LoCash
Problem with that idea is that it isn't t the right metaphor. The iPod mini is not meant to be looked at as an 'opposite' to the iPod.
Right. If there were a mini commercial to UNconfuse customers as to what the mini is all about and who its for, the commercial would need to underscore the small form factor.
The boombox to the mini just exaggerates that point to the maximum. The voice over in my commercial that has been decided by my group is: "1,000 songs in your pocket or maybe even on your shoulder...Small, colorful, active, and fun, the new iPod mini. From Apple."
"A thousand songs to go."
"A thousand songs out on a limb."
"It's not the size that counts, it's how you use it."
Originally posted by Eugene
Oh God, the only taglines cornier than that would be:
"A thousand songs to go."
"A thousand songs out on a limb."
"It's not the size that counts, it's how you use it."
I think it falls in line with Apple commercial voice overs...Apple's are cornier, "There is no step 3"
Have a commercial that shows the mini being used as a ninja star, or one where it grows limbs and trots around like the Lord of the Dance. Do something crazy! Have Timberlake come in and rip off it's right breast-cup.
Originally posted by Eugene
So tell me why are you're aping them?
Have a commercial that shows the mini being used as a ninja star, or one where it grows limbs and trots around like the Lord of the Dance. Do something crazy! Have Timberlake come in and rip off it's right breast-cup.
Are you insane? How about a real ad? My idea is to do something Apple WOULD do, not something ridiculous and beyond the scope of my budget.
You might be able to get one of those four other twerps for $50 or so.
Here are two still frames from the commercial.
I get my iPod mini this friday so we are going to reshoot with that instead of the paper cutout.
BTW, the music is LL Cool J's "I cant live without my radio"
"I Can't Live Without My iPod"
Fixed the file so it is 3 MB, enjoy!