show mr. ghetto blaster 30 years later, a little older, with his brand new iPod, and even though he has the headphones one, his arm/hand still instinctively moves up to his ear, as if he were holding his boombox, then he realizes his habit, takes the iPod out of his pocket, and smiles.
something like that at least, makes more sense to me. \
Ya know, looking at that ol blaster, you see how big cassette tapes were.
Maybe, you could have 30 year older ghetto blaster dude with his new iPod in one hand, and a cassette tape in the other, comparing the size and the size relative to the boombox...ya know?
It's kinda lumbering, with the slo-mo and all. There's not much happening, so the slow-motion kinda accentuates that in a not-so-good way. The concept is cute and has potential, for sure.
I'd just prefer something a bit snappier and with less "waiting". And I like the ideas about about someone thinking back to their 80's selves and how far things have come. And the one comparing a cassette tape (10-12 songs?) with an iPod mini (even smaller, but holds 1000 songs).
The opportunity for nostalgia-based humor is pretty strong. I'm 35 and certainly came of age in the 80's and had TONS of cassettes (and CDs, but mostly tapes in the early 80's), but now I look back and cringe and the prospect of lugging all that crap around.
I could think of worse ideas - if you're going for a humorous/cute angle - than incorporating a song that really screams "80's" ("I Ran" by Flock of Seagulls or "Come On Eileen" by Dexy's Midnight Runners...something along those lines that EVERYONE knows...no obscure, hipster Erasure or Cure shit that the majority of people won't immediately connect with) and show some guy (now about my age, mid-30's) thinking back to his younger self, fumbling through cassettes, or having his car stereo eat his cassette (is there ANYONE on the planet this hasn't happened to?). Of course, he could be wearing the hair and clothes of the day (kinda like those flashbacks on "Friends" where Chandler is sporting the swoopy Seagulls-inspired 'do). Anyway, after several scenes humorously highlighting the misery of cassettes, many cassettes, transporting them, storing them, fumbling with them, etc. you zip back to present day and this 30-something guy, in his Dockers or whatever and regular-guy haircut, is listening to the same stuff on his iPod.
MAYBE, to tie in with the iTMS and show it off a bit, you'd see the screen of Flock of Seagulls stuff, see the cursor click the "Buy Now" button, show the progress bar downloading song, show the guy unplug his iPod from his iMac or whatever and walk into another room or down the stairs or whatever. Maybe, as a final visual kicker, have him look around to make sure no one is there, and he kinda goes into one of those goofy, pogo-style obviously-80's dance moves from back in the day.
"1,000 songs. No tape."
Apple logo.
You've got nostalgia. Humor. A cool song. Generous screen time to the iPod. And, for once, show the iTMS doing its thing, which has yet to be shown in a commercial. Everything is covered and wrapped into a tight 30-second package. Just start the ad already in the 80's, with the guy going through his cassettes in his bedroom. Then his car. Show some funny stuff (tape being eaten, HUGE carrying box for the stuff, etc.), perhaps with the song on the soundtrack, but a bit muffled and draggy sounding, even? Not horrible, but when we snap back to present day and show Docker boy downloading this song from the iTMS, it sounds clearer, bassier, etc. Kinda play up the "pristine, digital quality" angle a bit, even with just a subtle audio cue.
Just in time to see him bust a couple of Simon LeBon dance moves.
Well, bear in mind: I'm not a marketing/advertising guy at all. In fact, I only have about 3 neat ideas a year. So don't kill yourself making a big thing out of it.
I'm merely sharing what I would find amusing or watchable, given my age, attention span, sensibilities, etc.
My idea is quite possibly lame to everyone but me.
But I think I've got enough time, posts and contributions here to offset occasional lapses into lameness. I get a pass, to some degree, because I'm such a hell of a guy.
...no obscure, hipster Erasure or Cure shit that the majority of people won't immediately connect with
Damn. Now I'm going to have to hunt you down and kill you after all. (it's a joke, it's a JOKE, it's....oh never mind)
Actually, I still think the way SJ presented it at Macworld would work a treat if it could be encapsulated in an ad. Reminded me of an old con artist's trick.
It works like this. Pick your mark (eg. kids, oldies who haven't come to terms with the digital music thing, gym junkies etc.), get them thinking along the lines you want them to think (eg. the digital music revolution is here and look flash players just don't cut it), and then when you go in for the kill you only offer them choices that give you the result you want -> So then, would you like a miniPod or a regular iPod with your fries?
If the ground work is laid properly, 9 times out of 10 it just doesn't occur to people that there are other choices.
Comments
or tell me if I am or am not allowed to make a new thread just for it. I dont want it to go unseen just because of a dumb thread title.
Originally posted by murbot
You hate song is da bomb.
BTW if it gets linked in this thread I'll lock it before you can say "what do you mean".
Color me shocked, part 4.
Originally posted by murbot
There is no way you are this stupid.
BTW if it gets linked in this thread I'll lock it before you can say "what do you mean".
Can I create a new thread related to it specifically in AO?
Originally posted by Wrong Robot
why would you hold your iPod up to your ear?
He'll be wearing headphones next time, woops. But...the point is the smallness is accentuated.
show mr. ghetto blaster 30 years later, a little older, with his brand new iPod, and even though he has the headphones one, his arm/hand still instinctively moves up to his ear, as if he were holding his boombox, then he realizes his habit, takes the iPod out of his pocket, and smiles.
something like that at least, makes more sense to me.
http://cgi.ebay.com/ws/eBayISAPI.dll...ayphotohosting
Maybe, you could have 30 year older ghetto blaster dude with his new iPod in one hand, and a cassette tape in the other, comparing the size and the size relative to the boombox...ya know?
I'd just prefer something a bit snappier and with less "waiting". And I like the ideas about about someone thinking back to their 80's selves and how far things have come. And the one comparing a cassette tape (10-12 songs?) with an iPod mini (even smaller, but holds 1000 songs).
The opportunity for nostalgia-based humor is pretty strong. I'm 35 and certainly came of age in the 80's and had TONS of cassettes (and CDs, but mostly tapes in the early 80's), but now I look back and cringe and the prospect of lugging all that crap around.
I could think of worse ideas - if you're going for a humorous/cute angle - than incorporating a song that really screams "80's" ("I Ran" by Flock of Seagulls or "Come On Eileen" by Dexy's Midnight Runners...something along those lines that EVERYONE knows...no obscure, hipster Erasure or Cure shit that the majority of people won't immediately connect with) and show some guy (now about my age, mid-30's) thinking back to his younger self, fumbling through cassettes, or having his car stereo eat his cassette (is there ANYONE on the planet this hasn't happened to?). Of course, he could be wearing the hair and clothes of the day (kinda like those flashbacks on "Friends" where Chandler is sporting the swoopy Seagulls-inspired 'do). Anyway, after several scenes humorously highlighting the misery of cassettes, many cassettes, transporting them, storing them, fumbling with them, etc. you zip back to present day and this 30-something guy, in his Dockers or whatever and regular-guy haircut, is listening to the same stuff on his iPod.
MAYBE, to tie in with the iTMS and show it off a bit, you'd see the screen of Flock of Seagulls stuff, see the cursor click the "Buy Now" button, show the progress bar downloading song, show the guy unplug his iPod from his iMac or whatever and walk into another room or down the stairs or whatever. Maybe, as a final visual kicker, have him look around to make sure no one is there, and he kinda goes into one of those goofy, pogo-style obviously-80's dance moves from back in the day.
"1,000 songs. No tape."
Apple logo.
You've got nostalgia. Humor. A cool song. Generous screen time to the iPod. And, for once, show the iTMS doing its thing, which has yet to be shown in a commercial. Everything is covered and wrapped into a tight 30-second package. Just start the ad already in the 80's, with the guy going through his cassettes in his bedroom. Then his car. Show some funny stuff (tape being eaten, HUGE carrying box for the stuff, etc.), perhaps with the song on the soundtrack, but a bit muffled and draggy sounding, even? Not horrible, but when we snap back to present day and show Docker boy downloading this song from the iTMS, it sounds clearer, bassier, etc. Kinda play up the "pristine, digital quality" angle a bit, even with just a subtle audio cue.
Just in time to see him bust a couple of Simon LeBon dance moves.
I'm merely sharing what I would find amusing or watchable, given my age, attention span, sensibilities, etc.
My idea is quite possibly lame to everyone but me.
But I think I've got enough time, posts and contributions here to offset occasional lapses into lameness. I get a pass, to some degree, because I'm such a hell of a guy.
Originally posted by pscates
...no obscure, hipster Erasure or Cure shit that the majority of people won't immediately connect with
Damn. Now I'm going to have to hunt you down and kill you after all. (it's a joke, it's a JOKE, it's....oh never mind)
Actually, I still think the way SJ presented it at Macworld would work a treat if it could be encapsulated in an ad. Reminded me of an old con artist's trick.
It works like this. Pick your mark (eg. kids, oldies who haven't come to terms with the digital music thing, gym junkies etc.), get them thinking along the lines you want them to think (eg. the digital music revolution is here and look flash players just don't cut it), and then when you go in for the kill you only offer them choices that give you the result you want -> So then, would you like a miniPod or a regular iPod with your fries?
If the ground work is laid properly, 9 times out of 10 it just doesn't occur to people that there are other choices.