Moving pictures:[list=1][*]Quicktime update/DVD player update[*]HDTV support[*]Possible consumer device[/list=1]
Moving sound:[list=1][*]iTunes international[*]larger music library[*]Pro music software update/integration with FCP/Shake[/list=1]
Moving the industry:[list=1][*]FCP and or Shake updates[*]see #3 above[*]Possible G5 update[*]anouncement/demo of G5 Xserve render farm[/list=1]
I think that most of these are possible, though I would be a bit supprised if a consumer device were anounced. I would hope that new G5's are anounced before this conference.
Another likely possability is more partnership anouncements like the HP one. I think that there were companies like Philips that pledged support for rendevue, but I don' t know of any consumer electronic devices (entertainment/AV) that have been anounced using this.
This would also be a good time to anounce an update and give guidence to the industry on where Quicktime is moving. Microsoft has been pretty ive in positioning WMP lately. Apple will need to be more agressive with their Quicktime format to compete with Microsoft for the eventual adoption of a "standard" when it does become possible for widespread video content delivery over the internet. Partnerships with Philips, Sony, AOL, and HP would go a long way in shoring up the position of the Quicktime format.
Well Shake 3.5 is pretty much a given. I've already seen two plugin developers(thefoundry and Genarts) both reference Shake 3.5 in updates.
Final Cut Pro will most likely add support for HDV(currently you have to purchase Heuris' $500 program to import HDV video)
Perhaps a new Audio App or at the least Logic 7.
I'd like to see much more information on Pixlet. To put the benefits of pixlet in comparison. HDTV broadcasting requires 19mbps throughput for full quality. IF pixlet can reduce this by a 3rd and keep the quality then that bodes well for it's use in many areas.
There's the slight possiblity of a control surface. Something that can straddle Logic and Final Cut Pro setups. Many Editors however seem to prefer keyboard commands so I'm not too sure Apple will jump into the controller market.
Quicktime. I'm waiting for 7. Lucky number 7. I think Quicktime 7 is going to be the bedrock of new features for Apple. I see it as finally becoming what we all expect from a Media Framework. Hopefully it's coming no later than NAB or whenever the next Quicktime conference is coming.
I'd like to see Apple leverage Pixlet into HD-DVD. Sony has BlueRay
( I can't remember who made the competing standard). I doubt that
they would still use MPEG2 for these new formats. I'm not sure on
how much space these new DVD's can hold but it would be amazing
if Apple could squeeze something like the lord of the rings trilogy on
one disc with Hi-def quality.
Pixlet won't be used because HD-DVD is going to move to the codec that gives the best quality in the smallest size. MPEG2 has interframe compression. This makes the file size small but makes it harder to edit.
Pixlet has no interframe compression. Larger file sizes but much easier editing(clean scrubbing etc and less artifacts).
We don't necessarily need HD-DVD to support pixlet but what is cool is going to be the ability to edit high quality content in pixlet and then transcode to a format that is HDTV capable. Have cake...eat it to. :P
I like the "moving sound" idea. Let's see: if sound weren't moving, it'd be still. Still sound? Well, that would be the sound the iPod makes when it's turned off.
Just marketing, people, nothing of substance here.
Apple just updated the Logic products lineup a few weeks ago. That gives them time with any major Logic announcement. It wouldn't be the best place to make a logic announcement anyway. Save it for an Apple show, or something music related.
Apple just updated the Logic products lineup a few weeks ago. That gives them time with any major Logic announcement. It wouldn't be the best place to make a logic announcement anyway. Save it for an Apple show, or something music related.
NAB
National
Association of
Broadcasters
Is Audio not a "Broadcast" format? Actually Logic was updated but all Apple did was include every single Soft Synth in the package. There was no Interface changes or core changes in technology.
Logic7 will contain a revamped User Interface. It may contain 3 new apps UltraBeat(drummachine), Guitar Amp(Amp Sim) and Sculpture(Modelling Synth)
There is also rumors of Waveburner Pro functionality being added which would rock. This would definitely be worth an upgrade price of $299-399 IMO. The next music show is Musikmesse in Germany. That's a wee bit early as Logic Pro upgrades are just shipping out now. Trust me Logic Users already know that a new version is coming with the new apps and revised UI(there are pics of it at NAMM). The question for some is do they get the upgrade now or wait. NAB might now see an announcement if it's not ready but if it is I think Apple would have no problems bringing it forward.
Ok kraig911, I'm not going to get into a discussion about this but the Kona-HD and the Blackmagic HD cards are both available for $1,999 and neither of them 'suck'.
Yes to QuickTime7!!!! Time to put all effort into QT now that iTunes is doing well.
I also expect more partnership announcements...Bose...
One thing I wonder about is a partnership with Palm on iTunes. Why, you say? Well if Steve Jobs continues to say that the iPod will never enter the pda world, Apple might as well work with Palm to create an integrated product that gives Palm something over MS and windowsCE. Apple could get enough liscencing money to offset the possible loss of iPod sales and if iTunes were part of the next PalmOS upgrade, then Apple would increase the mobile mpg3/AAC market by a factor of 2 at least!!!! And increase the size of the non-Windows universe to a large enough extent that the record companies keep feeding the iTunes beast.
I'd like to see Apple leverage Pixlet into HD-DVD. Sony has BlueRay
( I can't remember who made the competing standard). I doubt that
they would still use MPEG2 for these new formats. I'm not sure on
how much space these new DVD's can hold but it would be amazing
if Apple could squeeze something like the lord of the rings trilogy on
one disc with Hi-def quality.
Blu-ray lost out to the DVD standards body. So there are two competeing formats, Blu-ray (backed by I think 9 big companies) and HD-DVD (backed by the DVD forum now as the true HD-DVD standard). I am 99% sure that both use MPEG2.
The HD-DVD format has a capacity of 15-20 Gbyte per side using the same disk structure as current DVD disks. The Blue-ray format has a capactiy of 27GB per side, using slightly larger disks. But the big thing will be double sided disks (as used in todays DVDs). Holding 40 and 50GBs respectivly. If HDTV is 19mbps, then one hour of HD footage would be about 8GBs. So a 4 hour extended edition of LOTR in high def could fit on one double sided HD-DVD or Blue-Ray disk.
Maybe we will see something along these lines... Pixar - (one of) the hottest player(s) in the "industry" - "moving pictures and sound" using Apple technology!
I think its going to be a software related announcement.
The iPod is Apples hardware baby for this year. \
Let's hope not, I think last years iPod/iTunes announcements were better than this year's so far, and Apple needs to get back in the game in the consumer computer market. By their own admission the iMac is at least $300 to expensive, and after 2 years of single speed boost per year it's G4 is about a year behind the rest of the market. This needs to be rectafied as soon as possible.
QuickTime is in serious need of a rewrite/overhaul. No joke. If a revamped QT doesn't show up before or when 10.4 is released, Apple has lost. There are already lots considering moving to WM9. WM9 might become become a new DVD HD standard according to recent news.
Apple's current MPEG4 kinda stinks. They have to create a better, higher quality MPEG4 codec or else.
The QuickTime Player has also been neglected for too long...it essentially hasn't changed since QT4. It's also one of the very few Apple products that you have to fork out money to get ridiculously pathetic features enabled.
Apple has done the bare minimum in the recent past to keep QT "good enough"...
They made huge strides with the iApps...I think it's time for them concentrate on an aging QT.
Well... *if* the QT rumors are to be believed... yeah, they're more than 'working on it'.
Full Cocoa bindings.
Full OO design, from bottom up.
Hugely streamlined API.
Trust me, the *biggest* problem with QT is the fact that it sends developers into the loony bin. Compared to gems such as Cocoa, it's... spasm inducing.
I have to agree with the Quicktime sentiments. WM9 is gaining some serious traction and with Real Networks falling away QT needs to provide the required competition. If not, Apple may lose the future online film market after having won the online music market. Some decent HiDef codecs would be nice, Pixlet (finally) and DVCPRO100 would be a start but for delivery Apple are firmly aligned with MPEG4 and that still needs some development.
Ok kraig911, I'm not going to get into a discussion about this but the Kona-HD and the Blackmagic HD cards are both available for $1,999 and neither of them 'suck'.
Not true. The KonaHD is twice the price of the DeckLinkHD. The thing the Kona has going for it is AES/EBU audio...a feature much requested by DeckLink users...and a bone of contention for smaller shops using only BetaSP.
Logic Pro isn't even shipping yet. An order the day it was announced they say will ship Next week. So, I sure hope they don't upgrade yet, because they aren't even shipping Logic Pro 6 yet.
Comments
Moving sound:[list=1][*]iTunes international[*]larger music library[*]Pro music software update/integration with FCP/Shake[/list=1]
Moving the industry:[list=1][*]FCP and or Shake updates[*]see #3 above[*]Possible G5 update[*]anouncement/demo of G5 Xserve render farm[/list=1]
I think that most of these are possible, though I would be a bit supprised if a consumer device were anounced. I would hope that new G5's are anounced before this conference.
Another likely possability is more partnership anouncements like the HP one. I think that there were companies like Philips that pledged support for rendevue, but I don' t know of any consumer electronic devices (entertainment/AV) that have been anounced using this.
This would also be a good time to anounce an update and give guidence to the industry on where Quicktime is moving. Microsoft has been pretty ive in positioning WMP lately. Apple will need to be more agressive with their Quicktime format to compete with Microsoft for the eventual adoption of a "standard" when it does become possible for widespread video content delivery over the internet. Partnerships with Philips, Sony, AOL, and HP would go a long way in shoring up the position of the Quicktime format.
Final Cut Pro will most likely add support for HDV(currently you have to purchase Heuris' $500 program to import HDV video)
Perhaps a new Audio App or at the least Logic 7.
I'd like to see much more information on Pixlet. To put the benefits of pixlet in comparison. HDTV broadcasting requires 19mbps throughput for full quality. IF pixlet can reduce this by a 3rd and keep the quality then that bodes well for it's use in many areas.
There's the slight possiblity of a control surface. Something that can straddle Logic and Final Cut Pro setups. Many Editors however seem to prefer keyboard commands so I'm not too sure Apple will jump into the controller market.
Quicktime. I'm waiting for 7. Lucky number 7. I think Quicktime 7 is going to be the bedrock of new features for Apple. I see it as finally becoming what we all expect from a Media Framework. Hopefully it's coming no later than NAB or whenever the next Quicktime conference is coming.
( I can't remember who made the competing standard). I doubt that
they would still use MPEG2 for these new formats. I'm not sure on
how much space these new DVD's can hold but it would be amazing
if Apple could squeeze something like the lord of the rings trilogy on
one disc with Hi-def quality.
The iPod is Apples hardware baby for this year.
Originally posted by mello
I'd like to see Apple leverage Pixlet into HD-DVD. Sony has BlueRay
( I can't remember who made the competing standard). I doubt that
they would still use MPEG2 for these new formats. I'm not sure on
how much space these new DVD's can hold but it would be amazing
if Apple could squeeze something like the lord of the rings trilogy on
one disc with Hi-def quality.
Pixlet won't be used because HD-DVD is going to move to the codec that gives the best quality in the smallest size. MPEG2 has interframe compression. This makes the file size small but makes it harder to edit.
Pixlet has no interframe compression. Larger file sizes but much easier editing(clean scrubbing etc and less artifacts).
We don't necessarily need HD-DVD to support pixlet but what is cool is going to be the ability to edit high quality content in pixlet and then transcode to a format that is HDTV capable. Have cake...eat it to. :P
Just marketing, people, nothing of substance here.
Originally posted by hmurchison
Perhaps a new Audio App or at the least Logic 7.
Apple just updated the Logic products lineup a few weeks ago. That gives them time with any major Logic announcement. It wouldn't be the best place to make a logic announcement anyway. Save it for an Apple show, or something music related.
Originally posted by onlooker
Apple just updated the Logic products lineup a few weeks ago. That gives them time with any major Logic announcement. It wouldn't be the best place to make a logic announcement anyway. Save it for an Apple show, or something music related.
NAB
National
Association of
Broadcasters
Is Audio not a "Broadcast" format? Actually Logic was updated but all Apple did was include every single Soft Synth in the package. There was no Interface changes or core changes in technology.
Logic7 will contain a revamped User Interface. It may contain 3 new apps UltraBeat(drummachine), Guitar Amp(Amp Sim) and Sculpture(Modelling Synth)
There is also rumors of Waveburner Pro functionality being added which would rock. This would definitely be worth an upgrade price of $299-399 IMO. The next music show is Musikmesse in Germany. That's a wee bit early as Logic Pro upgrades are just shipping out now. Trust me Logic Users already know that a new version is coming with the new apps and revised UI(there are pics of it at NAMM). The question for some is do they get the upgrade now or wait. NAB might now see an announcement if it's not ready but if it is I think Apple would have no problems bringing it forward.
I also expect more partnership announcements...Bose...
One thing I wonder about is a partnership with Palm on iTunes. Why, you say? Well if Steve Jobs continues to say that the iPod will never enter the pda world, Apple might as well work with Palm to create an integrated product that gives Palm something over MS and windowsCE. Apple could get enough liscencing money to offset the possible loss of iPod sales and if iTunes were part of the next PalmOS upgrade, then Apple would increase the mobile mpg3/AAC market by a factor of 2 at least!!!! And increase the size of the non-Windows universe to a large enough extent that the record companies keep feeding the iTunes beast.
Originally posted by MacGregor
Yes to QuickTime7!!!!
Aw jeez, I hadn't thought of this... QT7 *was* rumored to be a Q2'04 release, and a complete overhaul and rewrite. Slobber.
Originally posted by mello
I'd like to see Apple leverage Pixlet into HD-DVD. Sony has BlueRay
( I can't remember who made the competing standard). I doubt that
they would still use MPEG2 for these new formats. I'm not sure on
how much space these new DVD's can hold but it would be amazing
if Apple could squeeze something like the lord of the rings trilogy on
one disc with Hi-def quality.
Blu-ray lost out to the DVD standards body. So there are two competeing formats, Blu-ray (backed by I think 9 big companies) and HD-DVD (backed by the DVD forum now as the true HD-DVD standard). I am 99% sure that both use MPEG2.
The HD-DVD format has a capacity of 15-20 Gbyte per side using the same disk structure as current DVD disks. The Blue-ray format has a capactiy of 27GB per side, using slightly larger disks. But the big thing will be double sided disks (as used in todays DVDs). Holding 40 and 50GBs respectivly. If HDTV is 19mbps, then one hour of HD footage would be about 8GBs. So a 4 hour extended edition of LOTR in high def could fit on one double sided HD-DVD or Blue-Ray disk.
Maybe we will see something along these lines... Pixar - (one of) the hottest player(s) in the "industry" - "moving pictures and sound" using Apple technology!
Originally posted by msantti
I think its going to be a software related announcement.
The iPod is Apples hardware baby for this year.
Let's hope not, I think last years iPod/iTunes announcements were better than this year's so far, and Apple needs to get back in the game in the consumer computer market. By their own admission the iMac is at least $300 to expensive, and after 2 years of single speed boost per year it's G4 is about a year behind the rest of the market. This needs to be rectafied as soon as possible.
Apple's current MPEG4 kinda stinks. They have to create a better, higher quality MPEG4 codec or else.
The QuickTime Player has also been neglected for too long...it essentially hasn't changed since QT4. It's also one of the very few Apple products that you have to fork out money to get ridiculously pathetic features enabled.
Apple has done the bare minimum in the recent past to keep QT "good enough"...
They made huge strides with the iApps...I think it's time for them concentrate on an aging QT.
Full Cocoa bindings.
Full OO design, from bottom up.
Hugely streamlined API.
Trust me, the *biggest* problem with QT is the fact that it sends developers into the loony bin. Compared to gems such as Cocoa, it's... spasm inducing.
Originally posted by vinney57
Ok kraig911, I'm not going to get into a discussion about this but the Kona-HD and the Blackmagic HD cards are both available for $1,999 and neither of them 'suck'.
Not true. The KonaHD is twice the price of the DeckLinkHD. The thing the Kona has going for it is AES/EBU audio...a feature much requested by DeckLink users...and a bone of contention for smaller shops using only BetaSP.
Perhaps a new Audio App or at the least Logic 7.
Logic Pro isn't even shipping yet. An order the day it was announced they say will ship Next week. So, I sure hope they don't upgrade yet, because they aren't even shipping Logic Pro 6 yet.