Apple snags 10 percent of U.S. retail notebook sales in March
Apple Inc.'s line of MacBook and MacBook Pro notebooks combined for nearly 10 percent of all notebook sales at U.S.-based retail stores during the month of March, while sales of iMacs also helped the Mac maker rank amongst the top five desktop manufacturers for the first time this year, according to just-released data from NPD Group.
US retail notebook sales
For the month of March, Apple placed fourth on NPD's list of top selling retail notebook vendors with a 9.9 percent share, ahead of of Compaq's 8.5 percent share but behind Gateway's 13.0 percent share. Toshiba topped the list -- which omits manufacturers like Dell who only sell direct. -- by grabbing 26.2 percent of the market, followed by HP at 23.9 percent.
The 9.9 percent notebook share garnered by Apple is up from February, when it did not place in the top five, but down from January, when it registered a 10.1 percent share of U.S. retail notebook sales.
US retail desktop sales
Meanwhile, the Mac maker broke into NPD's list of top five U.S.-based retail desktop vendors for the first time this year, seizing a 7.7 percent unit share. The list, which does not include Dell, was topped by HP with an even 35 percent slice of the market. HP was followed by Compaq (16.7 percent), Gateway (16.6 percent), and Emachines (16.4 percent).
SanDisk chips away at iPod retail share
Over in the digital media player space, Apple in March saw continued erosion of its share of the retail segment at the hands of rival SanDisk. For the month, Apple held onto a 68.9 percent share, down from 72.3 percent in February and 72.7 percent in January. SanDisk appears to be the primary beneficiary of the iPod maker's lost share, with its slice of the retail media player market rising from 8.9 percent in January, to 9.7 percent in February, and 11.2 percent in March.
Rounding out the top five digital media player retail vendors for the month of March was Creative with a 3.6 percent share (up from 2.7 percent in February), Microsoft with a 2.5 percent share (no change), and Samsung with a 2.2 percent share (down from 2.5 percent in February).
US retail notebook sales
For the month of March, Apple placed fourth on NPD's list of top selling retail notebook vendors with a 9.9 percent share, ahead of of Compaq's 8.5 percent share but behind Gateway's 13.0 percent share. Toshiba topped the list -- which omits manufacturers like Dell who only sell direct. -- by grabbing 26.2 percent of the market, followed by HP at 23.9 percent.
The 9.9 percent notebook share garnered by Apple is up from February, when it did not place in the top five, but down from January, when it registered a 10.1 percent share of U.S. retail notebook sales.
US retail desktop sales
Meanwhile, the Mac maker broke into NPD's list of top five U.S.-based retail desktop vendors for the first time this year, seizing a 7.7 percent unit share. The list, which does not include Dell, was topped by HP with an even 35 percent slice of the market. HP was followed by Compaq (16.7 percent), Gateway (16.6 percent), and Emachines (16.4 percent).
SanDisk chips away at iPod retail share
Over in the digital media player space, Apple in March saw continued erosion of its share of the retail segment at the hands of rival SanDisk. For the month, Apple held onto a 68.9 percent share, down from 72.3 percent in February and 72.7 percent in January. SanDisk appears to be the primary beneficiary of the iPod maker's lost share, with its slice of the retail media player market rising from 8.9 percent in January, to 9.7 percent in February, and 11.2 percent in March.
Rounding out the top five digital media player retail vendors for the month of March was Creative with a 3.6 percent share (up from 2.7 percent in February), Microsoft with a 2.5 percent share (no change), and Samsung with a 2.2 percent share (down from 2.5 percent in February).
Comments
I reckon they could hit $100B by the time the iPhone launches!
I though Apple's goal was only 3% of the entire market? Either way, 10% is killer!
Any idea what percentage of all PCs are sold retail?
Surprising about the iPod market share, but great news on the Macs.
Any idea what percentage of all PCs are sold retail?
It's not too surprising to me. In large part, Apple is cooling its heels on the iPod for a bit, working on really getting the technology right and maximizing profits (more players sold doesn't always equate to more profits, obviously). Meanwhile, other players, such as the line from sandisk have been adding more and more functionality.
The functions they've added are for the most part quite lame, especially in their implementation of the concepts, but they look impressive to consumers on paper. Personally, I feel that the iPod is still the best player for the money, but that has a lot more to do with ease of use and ease of getting the content I want onto the player. iTunes is what makes the iPod truly great.
Actually, it's no joking matter. Give them time and they might just create some viable competition. Their version 1.0 products are almost always a joke, but they just keep plugging away.
Sounds great, but if you also cover all the web fronts the % is likely closer to 5%.
Again, totally unscientific, but it did catch my attention.
It will also be interesting to see the DAP market change after the iPHONE comes out. I think once this device hits the market, Apple will start to upgrade the iPOD family. The video iPOD is due for an overhaul... BIG TIME.
I was just looking the reciept from when I bought my 60GB Video iPOD back in October of 2005. Look at all of the devices that have come out since then.
1) this is only retail sales (online sales are not included)
2) the 5th Generation iPod was introduced in October of 2005
We should see a major redesign to bring the 6th Generation iPod in line with iPhone around October.
It looks like Apple laptops are liked by more switchers than iMacs, IMHO.
SanDisk has less than 10 percent of the MP3 market and still has almost four times Zune's piddly market share. HI-larious!
the rule of thumb in the CE business is that if a format reaches a 12% market share it is a turning point at which the format will likely do two things: #1. it will surive the life of the format category (have shelf space at retail). #2. it will, if managed properly, begin to make a profit in the format category for both the vendor and the retail channel.
This is completely anecdotal, but I feel like I'm seeing more and more Apple notebooks around. I was in my local Starbucks twice this week and only saw 1 non-Apple laptop in use. Each time there were 10-15 people sitting around surfing the web with their $4 lattes and either a MacBook or MBP. I didn't see any older models, only Intel, so make of that what you will. 2 or 3 years ago, I feel like I wasn't seeing nearly those numbers.
Again, totally unscientific, but it did catch my attention.
It's the demographic. I would argue that 1/5 university students would have macs for 2007-2008 and 1/4 the next year.
-=|Mgkwho
which omits manufacturers like Dell who only sell direct
Does this also exclude Apple Store's direct sales? Either way, this makes the results little more than a rah-rah liturgy for Apple fans.
SanDisk chips away at iPod retail share
Of course they are. They are selling low cost digital players and undercut Apple's prices for a given capacity. This isn't news, it's common knowledge.
I though Apple's goal was only 3% of the entire market?
You're confusing OS marketshare to PC marketshare. This only measures a certain type of sale of a certain type of computer. Apple's OS marketshare and overall PC marketshare is well below 10%. Though I do have faith it will hit that in just a couple years. OS marketshare will increase faster if the iPhone and AppleTV can be included.
* I don't want to hear any BS that Macs aren't PCs. It's just a marketing tactic used by Apple to differentiate itself from the intitalism. BTW, Apple coined the term 'personal computer', from what I recall.
This is completely anecdotal, but I feel like I'm seeing more and more Apple notebooks around.
I'm seeing more. I know many people who have 2 or more notebooks. A windows based one for work and a personal Mac for recreational use.
It's the demographic. I would argue that 1/5 university students would have macs for 2007-2008 and 1/4 the next year.
-=|Mgkwho
I've definetely noticed a lot of macs on campus. I'm only a freshman, but I know that macs are def becoming more popular, I see em everywhere, and the PC users all have jealously in their eyes
Any idea what percentage of all PCs are sold retail?
Less than a quarter of all PCs sold in the U.S. About a third of all Macs sold in the U.S.
NPD Techworld figures, calendar Q3 2006:
- U.S. PC shipments, Q3 2006: 16.333 million
- U.S. retail PC shipments, Q3 2006: 3.539 million (only 21.6% of U.S. PC shipments)
- Worldwide Mac shipments, Q3 2006: 1.610 million
- U.S. Mac shipments, Q3 2006: 975,000 units
- U.S. retail Mac shipments, Q3 2006: 333,000 units (only 34% of U.S. Mac shipments)
Apple had 11 percent of U.S. retail notebook sales (248,000 units) and 6.6 percent of U.S. retail desktop sales (85,000 units).The number of Mac distribution points is increasing, Macs will continue to sell well in retail, not only in the U.S.
Apple F2Q07 Earnings Call Transcript: "In terms of overall Mac point of sales, we've been working on this worldwide and the Mac point of sales have moved from 5,800 to 8,000 on a year-over-year basis."