Apple hoists "There's something in the air" Macworld banners

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  • Reply 101 of 384
    msnlymsnly Posts: 378member
    Quote:
    Originally Posted by bradwjensen View Post


    Come on people, I think it's clear that it's a "Free-Floating MacThink!" The new Mac that floats in the air above your desk even more than the iMac does (this time literally) and you control it with your brain. :-P



    I said that back in August and it still hasn't happened \



    Maybe it will in a week

  • Reply 102 of 384
  • Reply 103 of 384
    bdkennedy1bdkennedy1 Posts: 1,459member
    I'm with you on this. I think this has something to do with the iTunes movie rentals. Wi-Fi, internet TV, Apple TV and Vudu.



    I think the clue here is the "testing" of YouTube on Apple TV.



    Quote:
    Originally Posted by iPhelim View Post


    more likely something about 3G/EDGE/new AirPort/WiMax/Apple buying that auctioned spectrum and doing something iPhon-y/.Mac-y like maybe 'connecting' Mac users anywhere.....sharing Wi-Fi?



  • Reply 104 of 384
    teckstudteckstud Posts: 6,476member
    Quote:
    Originally Posted by alexwaddell View Post


    The kicker could also be that you use your iPhone or iPod Touch to buy movies and other high def content, your home iTunes then downloads it and syncs to your apple tv automatically - all based around wireless syncing.



    Alex.



    Now that makes sense. And let's not stop there- the iPhone or iTouch also streams directly to the ATV,acts as the remote control to the ATV, surfs the web on the ATV, etc.
  • Reply 105 of 384
    Apple has partnered with major airlines and is installing Wifi onboard that will support the iPhone for free.
  • Reply 106 of 384
    rolorolo Posts: 686member
    WiMax would be HUGE! It could be in all of Apple's products that now use AirPort. It Apple TV had it, it could connect to a WiMax-equipped AT&T cell tower directly without using your home network. You could download movie rentals at 6 or 7Mbps. No need for DSL or cable.



    An iPhone with WiMax would be several times faster than any 3G phone. Imagine the possibilities.
  • Reply 107 of 384
    rolorolo Posts: 686member
    Quote:
    Originally Posted by macjbraun View Post


    Apple has partnered with major airlines and is installing Wifi onboard that will support the iPhone for free.



    That isn't big enough for the giant posters.
  • Reply 108 of 384
    a_greera_greer Posts: 4,594member
    Quote:
    Originally Posted by iPhelim View Post


    oh god, let's pray Steve doesn't do a Microsoft on us and start relentlessly propagating 'the cloud...'



    interestingly, the font on those banners doesn't look like Myriad Set.....



    Fear not, Apples adventures into the cloud always turn out lackluster and disappointing: eg DOTMac, Myspace, facebook, gmail, flickr, and such all fill the need for free



    What adout the "starbucks itunes/phone store" OVER YEAR TO DEPLOY?!?!?!?! when every friggen site has wifi already?!?!?!?! give me a break



    newton...



    Has apple ever gotten the "cloud service" concept correct?
  • Reply 109 of 384
    Please let it be the 3G iPhone ... don't make me wait 'til June!
  • Reply 110 of 384
    davegeedavegee Posts: 2,765member
    Quote:
    Originally Posted by Olternaut View Post


    SHUDDUP EVERONE!!!!! *breathes very hard for several seconds*

    I'm still very angry at appleinsider's post about no mactouch this macworld.

    About the only thing that would make up for that and my theory on the "theres something in the air" logo is the following:



    APPLE HELPS GOOGLE WIN THE 700mhz SPECTRUM AUCTION!!

    That would absolutely transform the wireless industry forever.

    Think of the possibilities.



    Somehow I don't think Google would need any help with that...It's not the money (on its own) thats the problem... If google wanted to they could pretty much out bit just about anyone for the spectrum in just about any market they so choose... Its more about what makes business sense. Sure you can pay 1B dollars for a sheet of paper... Does it make sense and would the share holders agree... thats the big problem. (yea the analogy pretty silly but you get the idea).



    Quote:

    Of the total 60 MHz, 24 MHz of the spectrum is reserved for public safety, while rest is going to be auctioned off. The auctions are expected to fetch $10 billion, though the total could hit the $30 billion mark.



    Source: http://gigaom.com/2007/03/14/700mhz-explained/



    If that report from last year is correct, Apple could cover 10 B with the cash it has in the bank... (last I heard anyway - correction make that 15B and change) Microsoft too could scap-up the spectrum... as could Google and quite a few other players... but again, it goes back to making business sense.



    D
  • Reply 111 of 384
    ^^



    It's not really that important for Apple to buy part of the spectrum, because it will be law that whoever does buy it, must allow any device access. There is quite a bit of expertise and resources to run and maintain the spectrum, and I don't think Apple has the resources or the interest to do that.
  • Reply 112 of 384
    The font used in the new posters is Myriad. The Myriad Set has a number of varying weights, that result in different thickness in the stroke of each character.



    As a typographer, I believe that the lighter stroke is used to allude to the notion of something weighing less, and can also be literally be interpreted to mean something wireless. In a sense, it might mean both, which could mean wireless products as well as light weight products.



    Also, it's important to note that this is NOT new. Apple has been using varying strokes in the weight of their lettering for quite some time. In fact, if you point your browser to something such as the iPod Classic, you'll note the difference in weight between the Medium weight 'iPod' and the light weight 'Classic.'



    Finally, it's rare that Apple tampers with it's logo. The identity is very important to the company and it seems that these posters have the bottom section of the logo cut off. I conjecture that as the Apple is usually placed strategically on items, giving it center, balance, and weight, by moving the logo partly off the page, you further play on the concept of things being in the sky. Which again supports the notion of WiFi or the likes.
  • Reply 113 of 384
    Quote:
    Originally Posted by ciscored View Post


    That iphone looks different, the AT&T logo is 1/3 down the screen



    It's one of those mechanical, rolling paper signs - like at the mall - not the video screen iPhone mock-ups at the Apple Stores. Looks like it got caught mid-scroll.
  • Reply 114 of 384
    Quote:
    Originally Posted by Galley View Post


    It had better not be an AirPort Extreme update. I just ordered one from Best Buy for $152.99. I guess I can wait until Tuesday to open it.



    Here's a hint...don't buy ANYTHING right before any of the big mac conferences. Bad timing on your part.
  • Reply 115 of 384
    Quote:
    Originally Posted by tykauffman View Post


    environment.



    It appears my ARGUABLY BRILLIANT POST may have been overlooked so I'll reply to it and expand on it:



    "Apple plans to completely eliminate the use of arsenic in all of its displays by the end of 2008."

    (http://www.apple.com/hotnews/agreenerapple/)



    Therefore, the portable line will all have LED backlit screens. LED screens are mercury free and consume less power.



    Keep in mind that energy your portable laptop consumes does affect the environment. Although seemingly nominal, it does add up .. and, more excitingly, the green image Steve is banking on does justify LED and NAND technology switches.



    For a higher cost, NAND memory will provide the following benefits: Faster, lighter, smaller, quieter, cooler and, most notably, less energy. Keep in mind that Apple is a market mover business within the consumer and professional PC industry. A flash memory manufacture will likely be willing to discount the cost of a large bulk order of NAND memory by Apple in an effort to effectively kill the traditional hard drive, creating a boom in the flash memory market for them to cash in on.



    As to the "Something is in the air" thing .. well .. put yourself in Steve's shoes and break the phrase down. It's a common phrase, alludes to something magical happening. Steve's a poet and often uses hints, tricks and double meaning in his key phrases and marketing phrases. And thus, we seek the deeper meaning; 2008 is the year of green.



    w00t
  • Reply 116 of 384
    Gets the rights to download movies over net as a result from Dish. Rolls the AppleTV and Sling products together.
  • Reply 117 of 384
    Quote:
    Originally Posted by BRussell View Post


    Perhaps the new ultra-light portable(s) will have internet access everywhere via cell networks.



    That was my first thought: an ultra-portable with 3G access to AT&T's network (synergy).



    Well, actually my first thought was Apple finally perfected the "Minority Report" interface...
  • Reply 118 of 384
    Something's in the air...

    If they promote "wireless" as the overall topic, I guess Steve gives us an ecosystem including:



    MacNano with built-in Apple Tv

    Updated Airport Express

    iTunes Movie rentals



    ...and since this is not big enough...



    One more thing:

    Either they've discovered that they could build an edge chip into every macbook and a 3G chip into every macbook pro. (incl. a reasonably priced AT&T data plan)...

    Or the FON thing (which I personally would like über-more *g*).
  • Reply 119 of 384
    Quote:
    Originally Posted by danieldelaney View Post


    The font used in the new posters is Myriad. The Myriad Set has a number of varying weights, that result in different thickness in the stroke of each character.



    As a typographer, I believe that the lighter stroke is used to allude to the notion of something weighing less, and can also be literally be interpreted to mean something wireless. In a sense, it might mean both, which could mean wireless products as well as light weight products.



    Also, it's important to note that this is NOT new. Apple has been using varying strokes in the weight of their lettering for quite some time. In fact, if you point your browser to something such as the iPod Classic, you'll note the difference in weight between the Medium weight 'iPod' and the light weight 'Classic.'



    Finally, it's rare that Apple tampers with it's logo. The identity is very important to the company and it seems that these posters have the bottom section of the logo cut off. I conjecture that as the Apple is usually placed strategically on items, giving it center, balance, and weight, by moving the logo partly off the page, you further play on the concept of things being in the sky. Which again supports the notion of WiFi or the likes.



    I noticed their use of Myriad Light right away also. It's really not good to use such a thin letterform against a solid black field. Even if Apple is doing this to emphasize a thinner something-or-other it seems a poor choice design-wise.
  • Reply 120 of 384
    slewisslewis Posts: 2,080member
    Null.
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