Apple hoists "There's something in the air" Macworld banners

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  • Reply 141 of 384
    Quote:
    Originally Posted by solipsism View Post


    Welcome to the AI forums. While I don't agree with all your predictions that is an excellent 1st post.



    Things I don't see happening at MacWorld are Blu-ray (Apple is pushing disc-less), DRM-free in iTunes (Apple is the bully that no one wants to play with on the music side and video still requires DRM as it's a different beast), Sony announcement (Sony Music doesn't care about black people—wait, I mean—Sony Music doesn't care about Apple right now), and wireless sync of portable devices (I see this as a pointless feature since wireless sync is slow and will drain the battery, unles we are talking about WAN syncing, not LAN syncing)



    My 02¢.



    Thanks for the welcome. I have been an almost daily reader, but always too busy to contribute. I guess this year the excitement was too much for me.



    I thought the same about Sony, but then I read that Sony may be making a joint announcement at MW and that raised my eyebrow. They already partnered with Amazon, so that tells me that Sony recognizes that they HAVE to go net distribution, and since Apple has been on the Blu-Ray consortium for some time (albeit silent), and HD-DVD just got shot in the face (a week before Mac World by one of the projected new partners in iTunes with others having already ditched their HD-DVD exclusivity), it would make sense for Sony to use its huge library as bargaining power with Apple in exchange for Apple including Sony BD drives in its products (which tracks well with Apple's perceived alliance with Disney by virtue of Steve's board status with them).



    With Intel's new chipsets, wireless synching WAN and LAN are a real potential both in terms of speed and battery drain. But I would also remind you that Apple put in a patent back in 2005 (I believe it was 2005) in which they posited a wireless synch scheme that looks remarkably like a combo of what we have heard about in the upcoming iTunes purchases from Starbucks with the ability to synch later with the other devices in your home combined with the ability for central backup, data sharing, and remote client capability that we see already built into leopard.
  • Reply 142 of 384
    "There's something in the air" is a lyric from Digitalism's insanely catchy song Pogo. I'm thinking it will be the soundtrack for MacWorld 2008.
  • Reply 143 of 384
    suhailsuhail Posts: 192member
    Quote:
    Originally Posted by tykauffman View Post


    It appears my ARGUABLY BRILLIANT POST may have been overlooked so I'll reply to it and expand on it:



    "Apple plans to completely eliminate the use of arsenic in all of its displays by the end of 2008."

    (http://www.apple.com/hotnews/agreenerapple/)



    Therefore, the portable line will all have LED backlit screens. LED screens are mercury free and consume less power.



    Keep in mind that energy your portable laptop consumes does effect the environment. Although seemingly nominal, it does add up .. and, more excitingly, the green image Steve is banking on does justify LED and NAND technology switches.



    For a higher cost, NAND memory will provide the following benefits: Faster, lighter, smaller, quieter, cooler and, most notably, less energy. Keep in mind that Apple is a market mover business within the consumer and professional PC industry. A flash memory manufacture will likely be willing to discount the cost of a large bulk order of NAND memory by Apple in an effort to effectively kill the traditional hard drive, creating a boom in the flash memory market for them to cash in on.



    As to the "Something is in the air" thing .. well .. put yourself in Steve's shoes and break the phrase down. It's a common phrase, alludes to something magical happening. Steve's a poet and often uses hints, tricks and double meaning in his key phrases and marketing phrases. And thus, we seek the deeper meaning; 2008 is the year of green.



    w00t



    Then that would've read "Something isn't in the air"
  • Reply 144 of 384
    cosmonutcosmonut Posts: 4,872member
    I've got to say, I'm completely confused by this teaser. The only thing it indicates to me is that something will be announced that can access the internet anywhere similar to how the iPhone does. I wonder if it will follow the same concept as that Amazon book reader thing and how it connects through Sprint.
  • Reply 145 of 384
    solipsismsolipsism Posts: 25,726member
    Quote:
    Originally Posted by CosmoNut View Post


    I've got to say, I'm completely confused by this teaser. The only thing it indicates to me is that something will be announced that can access the internet anywhere similar to how the iPhone does. I wonder if it will follow the same concept as that Amazon book reader thing and how it connects through Sprint.



    The teasers are just that... teasers. They are there to generate buzz and free marketing through that hype. They aren't meant to tie directly into the most exciting product/advancement Apple will be announcing/releasing.



    Last year's banner said, "The first 30 years were just the beginning." They could have used that tag line any year. It says nothing about the iPhone being released, which is inarguably the most important aspect of last year's event.
  • Reply 146 of 384
    Yeah I think the theme has to do with wireless.



    1) 3G in iPhone



    2) ATV/iTunes rental



    3) wireless streaming of Mac to ATV



    4) wireless iPhone/Mac syncing features



    5) more BAck to my Mac features





    .... Maybe ATV also becomes a set top box. Retail set top boxes are coming and although Apple wants to sell you iTunes content, this 'feature' would make it a bit of a trojan horse. Buy it for the set top box and then discover the iTunes features.
  • Reply 147 of 384
    iPigeon.
  • Reply 148 of 384
    Last year's "The first 30 years were just the beginning" is appropriate for the iPhone announce because it's a totally new product and direction.



    So, if we read more into this year's teaser make sure you note the inclusion of the year: "2008. There's something in the air." I think this inclusion may imply more than we think, in fact when you hear 'there's something in the air' it may not be reference to a song(s) at all. Think of the other times you might have heard this phrase in everyday life; how about in relation to some sort of "change"...
  • Reply 149 of 384
    Font is very thin. Something in the air, meaning... light weight. Definitely ultra-portable is coming.
  • Reply 150 of 384
    shanmugamshanmugam Posts: 1,200member
    MacBook Air ----- geez thats awful



    www.9to5mac.com
  • Reply 151 of 384
    solipsismsolipsism Posts: 25,726member
    Quote:
    Originally Posted by skipthedog69 View Post


    Font is very thin. Something in the air, meaning... light weight. Definitely ultra-portable is coming.



    Oddly, the thinned font giving reason that a thin notebook is due at Macworld is the best apocryphal logic I've read on this thread.
  • Reply 152 of 384
    Oh common it ain't that hard to figure out what Jobs is will be showing of next. Most of Jobs new product introductions are such simple inventions that they immediately look genius because it's so simple.



    Jobs will introduce the home server. The home server is nothing more than a Wifi HD



    It will serve as your hotspot,back up for all computers in your home, become your home itunes library , your home server, your Apple TV receiver. You can even hook speakers on it so you can say goodbye to your stereo and syncs your iPhone and iPod Touch.



    "We think this is pretty cool . Priced at $399." "And, we'll be shipping them in February, we'll be taking order starting today."



    One more thing ...
  • Reply 153 of 384
    johnqhjohnqh Posts: 242member
    It has to be wireless something....however, what?



    "In the air" could be partnership with certain airlines to deliver movies to iPod Touch/iPhone on the airplane, even phone calls via Wifi->airplane's satellite connection.



    It could also mean iPhone via Wifi.
  • Reply 154 of 384
    Is it possible the Mac Pros already have Bluray drives built in them? It could explain the price increase of the base model.
  • Reply 155 of 384
    solipsismsolipsism Posts: 25,726member
    Quote:
    Originally Posted by silvergun View Post


    Is it possible the Mac Pros already have Bluray drives built in them? It could explain the price increase of the base model.



    That is not possible. It's not like what Apple did with the 802.11n paid update. The new Mac Pros have additional default HW that the previous model did not.
  • Reply 156 of 384
    ronsterronster Posts: 153member
    Quote:
    Originally Posted by Slewis View Post


    Sorry to disappoint some of you but um, here's the list of bidders. Actually that's a list of accepted applications, but it's the same thing. Apple is not on the list, meaning they have nothing at all to do with the auction.



    Sebastian



    Actually this looks like a list of some of the smaller players.



    The list has over 250 applicants.



    Here is the full list http://hraunfoss.fcc.gov/edocs_publi...-07-5030A2.pdf





    Unless Apple is under a secret alias, I don't see them on the list...but Google is
  • Reply 157 of 384
    Perhaps it's a sign that Apple is buying Adobe, which happens to publish the Myriad Pro family of fonts. Just a hunch, or a coincidence.



    Quote:
    Originally Posted by wirc View Post


    That is very unusual. I think it's either a lighter font of Myriad or a proprietary derivative.



    Quote:
    Originally Posted by iPhelim View Post


    Much love.... still an unusual choice for Apple



  • Reply 158 of 384
    solipsismsolipsism Posts: 25,726member
    Quote:
    Originally Posted by ronster View Post


    Actually this looks like a list of some of the smaller players.



    The list has over 250 applicants.



    Here is the full list http://hraunfoss.fcc.gov/edocs_publi...-07-5030A2.pdf



    Unless Apple is under a secret alias, I don't see them on the list...but Google is



    Verizon is listed under the vacuous name "Wireless Communications Venture"
  • Reply 159 of 384
    amorphamorph Posts: 7,112member
    Quote:
    Originally Posted by Celsior View Post


    Perhaps it's a sign that Apple is buying Adobe, which happens to publish the Myriad Pro family of fonts. Just a hunch, or a coincidence.



    In that case, Apple's been trying to buy Adobe for years.
  • Reply 160 of 384
    wijgwijg Posts: 99member
    I've got it!



    Apple TV is going to be upgraded to include a Blu-Ray drive that will stream to your computer so you can watch the movie on your monitor! Just plug it in to your flat screen in your living room or den and watch it in your home office.
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