If apple doesn't use this kiosk idea in their next I'm a Mac ad, they'll miss a great opportunity to shut down this MS$ ploy. That's if Apple didn't do it themselves as a Halloween PR coup. This IS surely something that Hodgeman would do. If MS$ did do it for real, please Apple shove it back at them and make their ROI worthless and allow them to be the laughing stock of Madison Avenue.
all thats going to happen is they will get a hole load of apple fanboy walking out the shop, with there new macbooks in there shiny unibody's showing off, as they switch from os x to windows in boot camp, and do lots of other cool stuff like ilife and shit
This is brilliant! Put a kiosk with some some pictures about people saying I'm a PC and then they can go inside and they can play with a Mac and compare using 10.5 on a brand new Mac vs, umm, a picture of some guy saying he's a PC. Combine that with it's Deepak Chopra and I wouldn't want to be a PC if he's one...
Wouldn't Microsoft serve its users better by putting more money into fixing XP & Vista and less into stupid marketing like, "I'm a PC and I sell fish..." ?
You buy the combination of hardware and software, thats the deal with Mac, so surely dual-booting is in itself an admission of the shortcomings of the overall package?
This strategy makes no sense to me. If the goal is to convince people in the mall to choose Mac over PC, why would they think people would choose a dank video booth over a big, bright, beautiful Apple Store? And how would sitting down and talking to a video camera change someone's mind about PCs?
the move is akin to folks picketing outside of a polling place. they can't do it inside so they go to just outside the limit and do it there.
the trick is that once you are outside of the legal lease line anything goes. so other than a fire hazard complaint, there's nothing Apple can do.
Perfect opportunity for the Apple Store manager to so send out a couple employees wearing dull, dingy, beige PC shaped cases and sad-face makeup.
Have them with "I'm a PC" stickers on the cases and then just walk around close to the kiosk. The kiosk will be avoided like the plague by all but the most ardent MS fandom and the kiosk workers cannot even say anything because, well, turnabout is fair play.
the move is akin to folks picketing outside of a polling place. they can't do it inside so they go to just outside the limit and do it there.
the trick is that once you are outside of the legal lease line anything goes. so other than a fire hazard complaint, there's nothing Apple can do.
But there can be other things too, depending on the contract. The reason I say that is a local mall tried to add another anchor store, and the store that is now called Macy's vetoed it. Macy's was one of the original anchors for the mall when it opened a few decades ago, and they had a clause in their contract that said they had veto power over new anchors. The new anchor was something of a competitor, so Macy's objected. The It went to court and was upheld, and thus, the new tenant was blocked.
I don't know if the lease contract has anything like that, but it would not surprise me. If they don't, I can imagine that every new or updated contract will have that sort of thing negotiated in.
I don't understand why Microsoft is spending any money on advertising at all. This kind of advertising usually has growing the market as it's objective as is evidenced by the Apple ads this campaign is copying and replying to.
Microsoft has a "captured" market, that's the whole point of it's monopoly position. They sell to businesses primarily, not consumers, that's their core competency and their core market.
If they simply spent the money on making a kick-ass product, the consumers will come back in the same way that they drifted over to Apple in the first place because of *Apple's* kick-ass products.
People should totally take the free apple stickers they get in the box with every apple product and stick them all over that booth on their way out of the store with their new goodies.
Also, hate to nitpick, but the shopping centre is "The Bull Ring", not "Bullring".
Comments
I'm a WC.
I'm a WC - without walls.
I can't stop laughing. Leave it to Microsoft to park their booth right outside an Apple Store. In ur eye, Jobs! : P
yeah. i wonder how badly that will backfire. they are not likely going to record much propaganda in their favour in that location...
We'll have a bunch of pictures of the homeless guy using the Kiosk as a bathroom.
giving new meaning to "core dump"
Hey .... could someone post how we submit videos to the "I'm a PC" campaign...... we could annoy the hell out of them..... or.....LOL....
Try to be as lame and gross and you could imagine..... and shoot a video of yourself saying your a PC.....LOL
When I saw that one guy who says "I'm a PC and I like pancakes" I thought some people
were already doing that.
Maybe it wasn't such a great idea for Microsoft to hire the same people running McCain's campaign.
Yeah, it would be better if Microsoft changed their slogan to "Hope. Change."
Any good?
You buy the combination of hardware and software, thats the deal with Mac, so surely dual-booting is in itself an admission of the shortcomings of the overall package?
This strategy makes no sense to me. If the goal is to convince people in the mall to choose Mac over PC, why would they think people would choose a dank video booth over a big, bright, beautiful Apple Store? And how would sitting down and talking to a video camera change someone's mind about PCs?
the move is akin to folks picketing outside of a polling place. they can't do it inside so they go to just outside the limit and do it there.
the trick is that once you are outside of the legal lease line anything goes. so other than a fire hazard complaint, there's nothing Apple can do.
the trick is that once you are outside of the legal lease line anything goes. so other than a fire hazard complaint, there's nothing Apple can do.
They can mock MSFT mercilessly.
Have them with "I'm a PC" stickers on the cases and then just walk around close to the kiosk. The kiosk will be avoided like the plague by all but the most ardent MS fandom and the kiosk workers cannot even say anything because, well, turnabout is fair play.
I don't have a recent picture but this forerunner will give you the idea.
http://www.jcdecaux.co.uk/development/apc/?key=Pillar
the move is akin to folks picketing outside of a polling place. they can't do it inside so they go to just outside the limit and do it there.
the trick is that once you are outside of the legal lease line anything goes. so other than a fire hazard complaint, there's nothing Apple can do.
But there can be other things too, depending on the contract. The reason I say that is a local mall tried to add another anchor store, and the store that is now called Macy's vetoed it. Macy's was one of the original anchors for the mall when it opened a few decades ago, and they had a clause in their contract that said they had veto power over new anchors. The new anchor was something of a competitor, so Macy's objected. The It went to court and was upheld, and thus, the new tenant was blocked.
I don't know if the lease contract has anything like that, but it would not surprise me. If they don't, I can imagine that every new or updated contract will have that sort of thing negotiated in.
Microsoft has a "captured" market, that's the whole point of it's monopoly position. They sell to businesses primarily, not consumers, that's their core competency and their core market.
If they simply spent the money on making a kick-ass product, the consumers will come back in the same way that they drifted over to Apple in the first place because of *Apple's* kick-ass products.
Also, hate to nitpick, but the shopping centre is "The Bull Ring", not "Bullring".