Lean Shmean. If Microsoft dropped off the face of the Earth tomorrow, and Apple's sales didn't increase ten fold in the months following, people would start to think consumers didn't want Apple products even if they were the last operating system on the face of the Earth. Likewise with Blu-Ray now. It's obvious now that the format war had nothing to do with HDM adoption rates, or lack-thereof.
The format had some to do with adoption rates, but not all.
At least some people were willing to buy an HD player but didn't want to get burned by picking the wrong one. Those people have started buying.
Other people are waiting for that plus for the price to come down. Now that the first group is starting to buy, prices will start to come down little by little. It's a snowball effect, the more people buy, the more economy of scale and prices come down. No surprise there, it's the same thing that happened with CDs, DVDs, and plenty of other technology that started slow before catching on.
Not to mention that players and encoding will get better along with the price drops - I'm in no hurry but I'll probably buy one when my DVD player finally dies.
Eventually BD players won't cost much more than regular DVD players and at that point pretty much everyone will have one and will switch to buying bluray disks.
And I do think macs will get the drives eventually as well. Jobs may want to avoid putting them in, but at some point he has to give into market demand if it's strong enough.
Quote:
Originally Posted by Synthetic Frost
Most of you are forgetting one essential thing. The common person in the vast majority of the U.S. still have no idea what HD-DVD or Blu-Ray is, why it's better, or why they would even bother to care when the VCR/DVD player on top their current TV plays the movies they want to watch just fine right now. without any new equipment. And they can buy the movie for $7.99.
So even if and when they're educated as to what they players do, why would they spend $2000 for a TV and player that the common person can't even tell a difference on?
Many people buy HDTVs simply because the screens are really big. They don't understand the format, and they watch SD content, often upscaled poorly. I'll bet the same thing happens with BD, they'll replace their DVD player when it dies and the BD player doesn't cost much more. And then they'll buy bluray disks if they don't cost much more than DVDs.
I'm really curious if studios will stop selling regular DVDs while there is still demand in an attempt to force reluctant consumers to buy BD players?
Blu-ray won the high-definition format war, but now it's battling for consumers.
Sales of Blu-ray players dropped 40% in February from January, rebounding a scant 2% in March, according to a report released Wednesday by NPD Group.
The research firm blamed the decline on lack of consumer interest. But manufacturers say the abrupt end to the format war uncorked a demand they couldn't meet.
Most companies had expected demand for high-definition players to be modest while Blu-ray, which primarily is backed by Sony Corp., battled a competing technology called HD DVD, championed by Toshiba Corp. and Microsoft Corp., said Andy Parsons, a spokesman for the Blu-ray Disc Assn.
But when Toshiba abruptly threw in the towel Feb. 19, "many manufacturers were caught unprepared for the rather sudden end of the format wars," Parsons said. "We suddenly had high demand and a supply constraint, and we're just now beginning to recover. Many players are still on back order."
Parsons noted that his own company, Pioneer, had sold out of its high-end Blu-ray player, which retails for about $1,000.
Hollywood studios are betting on high-definition discs to drive revenue growth as DVD sales begin to slow. Their hope is that consumers, lured by the promise of crisper pictures on their big-screen high-definition televisions, will adopt the technology and perhaps even replace their DVD collections.
Dorinda Marticorena, senior vice president of marketing for Warner Home Video, said hardware sales for the first quarter were up fifteenfold from a year ago.
Retailers are "out of stock and back orders can be as much as 45 days, depending on the manufacturer," Marticorena said. "That's a key part of the issue here. There is still very much strong consumer interest, but they just can't get their hands on players."
A spokeswoman for the nation's largest retailer, Wal-Mart Stores Inc., confirmed that the supply of Blu-ray players was tight in its stores because of industrywide supply constraints. She said this might explain NPD's sales numbers, "more than interest." She promised customers "a new assortment of choices" -- with new prices -- in the coming weeks.
Buyers might not have been able to lay their hands on a player, but that hasn't stopped them from buying Blu-ray movies. First-quarter sales of the high-definition discs were up fivefold compared with the year-earlier period, according to a consortium of manufacturers and studios called DEG: the Digital Entertainment Group.
NPD analyst Ross Rubin has a different explanation for the drop in Blu-ray player sales.
"When Blu-ray was fighting HD DVD, that was a battle of passion," Rubin said. "Now Blu-ray is fighting a battle of apathy in which most consumers are either unaware of Blu-ray or have yet to be convinced that it's a better format" than standard DVDs.
Rubin said NPD surveyed consumers late last year, and "an overwhelming number of them said they weren't investing in a new next-generation player because their old DVD player worked well." He added that consumers also felt that "next-generation players were too expensive. It's clear from retail sales that those consumer sentiments are still holding true."
A limited number of titles on the Blu-ray format, in addition to the cost, might also be hampering sales, analysts said.
According to the Blu-ray Disc Assn., there are only about 520 movies on Blu-ray, which typically retail for $29 to $39. The Blu-ray version of "Juno," for example, sells for $27.95 on Amazon.com while the standard DVD goes for $15.99.
The NPD figures, however, don't reflect sales of Sony's PlayStation 3 game console, which has a built-in Blu-ray player. Sony said it had sold more than 10 million PS3s worldwide since the console's launch in November 2006.
Marticorena said gamers were increasingly using their PS3s to watch movies. Warner's surveys indicate the device is used as a movie player about a quarter of the time, she said.
Some analysts caution against reading too much into the NPD figures, pointing out that the first quarter usually is not a crucial selling period for consumer electronics.
"It's too early to tell," said Kurt Scherf, an analyst with technology research firm Parks Associates. "I expect that it will be third and fourth quarter during the holiday season when [there is] aggressive promotion and bundling of players with HDTVs that those numbers will come up."
Wow...my sentiment exactly. Could we be looking at the new Wii--Blu-ray players, lol.
Don't need appleTV, but just need to have iTunes intalled on the Mac and PC.
How does number of iTunes users compare to "MILLION PSs sold by Sony"?
There's a huge difference when considering 5% iTunes user adoptions vs. 5% PS3 owner adoption.
As much as I would like to enjoy HDM's at home, I would also like to see the HDM optical market grow. However, the current market does point to different direction for now regardless of the claimed single HDM optical format which was preferred by the industry. It's very sad, indeed.
where'd you get the 5% figure from ?? a rectal cavity near hand? links please.
as you know so much about percentages then what percent of people download movies/TV shows to watch on their macs?
OF COURSE they are two different things but the PS3 aTV are both set top boxes.
Apple was having trouble selling movies, so went for the rental thing.. with you DO FROM aTV! not via an iTunes computer. (yes i know you need to have an account set up.)
so obviously THEY realised what you don't seem to.
where'd you get the 5% figure from ?? a rectal cavity near hand? links please..
you need the link to keep them at your rectal cavity near hand?
Quote:
Originally Posted by Walter Slocombe
as you know so much about percentages then what percent of people download movies/TV shows to watch on their macs?.
That's just a potential market size of iTunes users (perhaps 100X(?) greater in number than PS3 owners). If/when only few percentage of users were to adopt the system, the outcome of total number will be at a different scale, probably at 100X scaling in number. Since Sony keeps using all PS3 as potential customers for Blu-ray movie disc purchases, it's a fair comparison and the market for movie downloads for rental(for now) has just been placed and is growing faster. This will impact and compete with movie optical media sales soon enough. In no time, the download services will have bigger impact on the shrinking SD-DVD movie discs sales than the Blu-Ray disc movies.
Quote:
Originally Posted by Walter Slocombe
OF COURSE they are two different things but the PS3 aTV are both set top boxes.
Apple was having trouble selling movies, so went for the rental thing.. with you DO FROM aTV! not via an iTunes computer. (yes i know you need to have an account set up.)
so obviously THEY realised what you don't seem to.
Any dynamic market model can change at will. As Apple did remove purchasing options from iTunes for now, it can be easily added back at a later time. Just need to learn to be little more patient, that's all.
Just read an article about Holographic discs, which can hold 160 times the capacity of a Blu-Ray disc and currently weigh in at $15,000 for a player and $180. a disc. Currently targeting the government market, they are expected to hit the consumer market in the next five years.
Just read an article about Holographic discs, which can hold 160 times the capacity of a Blu-Ray disc and currently weigh in at $15,000 for a player and $180. a disc. Currently targeting the government market, they are expected to hit the consumer market in the next five years.
Just read an article about Holographic discs, which can hold 160 times the capacity of a Blu-Ray disc and currently weigh in at $15,000 for a player and $180. a disc. Currently targeting the government market, they are expected to hit the consumer market in the next five years.
This should be fun.
Can we get the usual suspects to say "Until these players hit the $100 price of X consumer players then J6P won't buy in, and it will remain a NEICH HDM"
can we??
go on..
go ONNN..
you know you want to!
but only if Sony backs it as a format..
if however, Toshiba make em "exclusively" then they will equal the high and holy ... SLICED BREAD!!!
if however, Toshiba make em "exclusively" then they will equal the high and holy ... SLICED BREAD!!!
I'd like to take this opportunity to derail the thread on behalf of the Chillicothe Chamber of Commerce in order to point out that my little home town of about 8,700 is the official home of sliced bread, the official benchmark of products everywhere, including high-def optical media.
Please proceed with your regularly scheduled thread.
I'd like to take this opportunity to derail the thread on behalf of the Chillicothe Chamber of Commerce in order to point out that my little home town of about 8,700 is the official home of sliced bread, the official benchmark of products everywhere, including high-def optical media.
Please proceed with your regularly scheduled thread.
Well then its an absolute pleasure and privilege to "meet" you
-
PS NOTHING is a detour on this thread.. or does it just seem that way
Just read an article about Holographic discs, which can hold 160 times the capacity of a Blu-Ray disc and currently weigh in at $15,000 for a player and $180. a disc. Currently targeting the government market, they are expected to hit the consumer market in the next five years.
This should be fun.
How nice, I can store all my HD-DVD HDM archive copies on just one holographic disc. Can't say much about the cost of the disc reader, but the media cost ($/GB) is definitely an improvement over blu-ray.
Blu-ray Sales Picture is Fuzzy; Sony Won the Format War, but the Challenge is Getting the Players into Consumers' Hands.
I was at target yesterday and a customer bought a Sony Blu Ray ( I almost told him to buy a playstation for upgradability reasons but decided to let it go) player and they guy in electronics said it was the last one and they had been selling a lot more lately. After he, the customer, left I asked the guy what he meant by "a lot more lately" and he said they didn't sell that many before or right after the end of HD DVD, but in the past two weeks they sold out their stock (4 Players) twice. He said it took about two months, give or take a few weeks, or more to go through four players until now.
Not that that means much, but there is eight more people with players in my neighborhood blockbuster. I'll have to get there that much earlier on Tuesdays.
One of the Criterion BD films schedule for release this fall is The Third Man, one of my all time favorites.
I know Universal released some HD DVD B&W catalog titles, Casablanca comes to mind, and am wondering if anyone has seen any of them and how well the 4x3 format translates to HD.
One of the Criterion BD films schedule for release this fall is The Third Man, one of my all time favorites.
I know Universal released some HD DVD B&W catalog titles, Casablanca comes to mind, and am wondering if anyone has seen any of them and how well the 4x3 format translates to HD.
Fortunately, WB transfered Casablanca in original 4x3 and the HD-DVD transfer quality is worth the HiDef upgrade. You will not be disappointed once re-released on blu-ray disc.
One of the Criterion BD films schedule for release this fall is The Third Man, one of my all time favorites.
I know Universal released some HD DVD B&W catalog titles, Casablanca comes to mind, and am wondering if anyone has seen any of them and how well the 4x3 format translates to HD.
ooh! plinky plinky plink - tee plink tee plink!
I remember Casablanca getting rather good reviews, along the lines of "this is the best the film has ever looked"
3rd Man is an amazing film should be good to see in Hi-Def.
any news on Citizen Kane ? my special ed DVD version is pretty amazing as is, one can only hope that the same love will be lavished on a BD version and it should POP out of the screen*
*lets not point at 60 plus year old "cutting edge" effects.
Not a bad deal from a retail store. Of course, it still doesn't come close to BOGO with amazon discount.
Nowadays, $30 means 1/2 tank of gas and many may prefer 1/2 tank of gasoline over two blu-ray movies.
And many may prefer to spend $30 on 2 blu-ray movies over a quarter tank of gas, two tickets and $10 popcorn at the theaters or a weekend trip somewhere.
As we all throttle back folks reset at different levels and find different leisure activities.
Comments
Lean Shmean. If Microsoft dropped off the face of the Earth tomorrow, and Apple's sales didn't increase ten fold in the months following, people would start to think consumers didn't want Apple products even if they were the last operating system on the face of the Earth. Likewise with Blu-Ray now. It's obvious now that the format war had nothing to do with HDM adoption rates, or lack-thereof.
The format had some to do with adoption rates, but not all.
At least some people were willing to buy an HD player but didn't want to get burned by picking the wrong one. Those people have started buying.
Other people are waiting for that plus for the price to come down. Now that the first group is starting to buy, prices will start to come down little by little. It's a snowball effect, the more people buy, the more economy of scale and prices come down. No surprise there, it's the same thing that happened with CDs, DVDs, and plenty of other technology that started slow before catching on.
Not to mention that players and encoding will get better along with the price drops - I'm in no hurry but I'll probably buy one when my DVD player finally dies.
Eventually BD players won't cost much more than regular DVD players and at that point pretty much everyone will have one and will switch to buying bluray disks.
And I do think macs will get the drives eventually as well. Jobs may want to avoid putting them in, but at some point he has to give into market demand if it's strong enough.
Most of you are forgetting one essential thing. The common person in the vast majority of the U.S. still have no idea what HD-DVD or Blu-Ray is, why it's better, or why they would even bother to care when the VCR/DVD player on top their current TV plays the movies they want to watch just fine right now. without any new equipment. And they can buy the movie for $7.99.
So even if and when they're educated as to what they players do, why would they spend $2000 for a TV and player that the common person can't even tell a difference on?
Many people buy HDTVs simply because the screens are really big. They don't understand the format, and they watch SD content, often upscaled poorly. I'll bet the same thing happens with BD, they'll replace their DVD player when it dies and the BD player doesn't cost much more. And then they'll buy bluray disks if they don't cost much more than DVDs.
I'm really curious if studios will stop selling regular DVDs while there is still demand in an attempt to force reluctant consumers to buy BD players?
http://www.contentagenda.com/article...dustryid=45175
Blu-ray won the high-definition format war, but now it's battling for consumers.
Sales of Blu-ray players dropped 40% in February from January, rebounding a scant 2% in March, according to a report released Wednesday by NPD Group.
The research firm blamed the decline on lack of consumer interest. But manufacturers say the abrupt end to the format war uncorked a demand they couldn't meet.
Most companies had expected demand for high-definition players to be modest while Blu-ray, which primarily is backed by Sony Corp., battled a competing technology called HD DVD, championed by Toshiba Corp. and Microsoft Corp., said Andy Parsons, a spokesman for the Blu-ray Disc Assn.
But when Toshiba abruptly threw in the towel Feb. 19, "many manufacturers were caught unprepared for the rather sudden end of the format wars," Parsons said. "We suddenly had high demand and a supply constraint, and we're just now beginning to recover. Many players are still on back order."
Parsons noted that his own company, Pioneer, had sold out of its high-end Blu-ray player, which retails for about $1,000.
Hollywood studios are betting on high-definition discs to drive revenue growth as DVD sales begin to slow. Their hope is that consumers, lured by the promise of crisper pictures on their big-screen high-definition televisions, will adopt the technology and perhaps even replace their DVD collections.
Dorinda Marticorena, senior vice president of marketing for Warner Home Video, said hardware sales for the first quarter were up fifteenfold from a year ago.
Retailers are "out of stock and back orders can be as much as 45 days, depending on the manufacturer," Marticorena said. "That's a key part of the issue here. There is still very much strong consumer interest, but they just can't get their hands on players."
A spokeswoman for the nation's largest retailer, Wal-Mart Stores Inc., confirmed that the supply of Blu-ray players was tight in its stores because of industrywide supply constraints. She said this might explain NPD's sales numbers, "more than interest." She promised customers "a new assortment of choices" -- with new prices -- in the coming weeks.
Buyers might not have been able to lay their hands on a player, but that hasn't stopped them from buying Blu-ray movies. First-quarter sales of the high-definition discs were up fivefold compared with the year-earlier period, according to a consortium of manufacturers and studios called DEG: the Digital Entertainment Group.
NPD analyst Ross Rubin has a different explanation for the drop in Blu-ray player sales.
"When Blu-ray was fighting HD DVD, that was a battle of passion," Rubin said. "Now Blu-ray is fighting a battle of apathy in which most consumers are either unaware of Blu-ray or have yet to be convinced that it's a better format" than standard DVDs.
Rubin said NPD surveyed consumers late last year, and "an overwhelming number of them said they weren't investing in a new next-generation player because their old DVD player worked well." He added that consumers also felt that "next-generation players were too expensive. It's clear from retail sales that those consumer sentiments are still holding true."
A limited number of titles on the Blu-ray format, in addition to the cost, might also be hampering sales, analysts said.
According to the Blu-ray Disc Assn., there are only about 520 movies on Blu-ray, which typically retail for $29 to $39. The Blu-ray version of "Juno," for example, sells for $27.95 on Amazon.com while the standard DVD goes for $15.99.
The NPD figures, however, don't reflect sales of Sony's PlayStation 3 game console, which has a built-in Blu-ray player. Sony said it had sold more than 10 million PS3s worldwide since the console's launch in November 2006.
Marticorena said gamers were increasingly using their PS3s to watch movies. Warner's surveys indicate the device is used as a movie player about a quarter of the time, she said.
Some analysts caution against reading too much into the NPD figures, pointing out that the first quarter usually is not a crucial selling period for consumer electronics.
"It's too early to tell," said Kurt Scherf, an analyst with technology research firm Parks Associates. "I expect that it will be third and fourth quarter during the holiday season when [there is] aggressive promotion and bundling of players with HDTVs that those numbers will come up."
Wow...my sentiment exactly. Could we be looking at the new Wii--Blu-ray players, lol.
Don't need appleTV, but just need to have iTunes intalled on the Mac and PC.
How does number of iTunes users compare to "MILLION PSs sold by Sony"?
There's a huge difference when considering 5% iTunes user adoptions vs. 5% PS3 owner adoption.
As much as I would like to enjoy HDM's at home, I would also like to see the HDM optical market grow. However, the current market does point to different direction for now regardless of the claimed single HDM optical format which was preferred by the industry. It's very sad, indeed.
where'd you get the 5% figure from ?? a rectal cavity near hand? links please.
as you know so much about percentages then what percent of people download movies/TV shows to watch on their macs?
OF COURSE they are two different things but the PS3 aTV are both set top boxes.
Apple was having trouble selling movies, so went for the rental thing.. with you DO FROM aTV! not via an iTunes computer. (yes i know you need to have an account set up.)
so obviously THEY realised what you don't seem to.
where'd you get the 5% figure from ?? a rectal cavity near hand? links please..
you need the link to keep them at your rectal cavity near hand?
as you know so much about percentages then what percent of people download movies/TV shows to watch on their macs?.
That's just a potential market size of iTunes users (perhaps 100X(?) greater in number than PS3 owners). If/when only few percentage of users were to adopt the system, the outcome of total number will be at a different scale, probably at 100X scaling in number. Since Sony keeps using all PS3 as potential customers for Blu-ray movie disc purchases, it's a fair comparison and the market for movie downloads for rental(for now) has just been placed and is growing faster. This will impact and compete with movie optical media sales soon enough. In no time, the download services will have bigger impact on the shrinking SD-DVD movie discs sales than the Blu-Ray disc movies.
OF COURSE they are two different things but the PS3 aTV are both set top boxes.
Apple was having trouble selling movies, so went for the rental thing.. with you DO FROM aTV! not via an iTunes computer. (yes i know you need to have an account set up.)
so obviously THEY realised what you don't seem to.
Any dynamic market model can change at will. As Apple did remove purchasing options from iTunes for now, it can be easily added back at a later time. Just need to learn to be little more patient, that's all.
Criterion has announced its BD release schedule for this fall according to a report on AVSforum. It appears that the titles will be priced at $39.95.
Same As The SD-DVD price apparently
Criterion has announced its BD release schedule for this fall according to a report on AVSforum. It appears that the titles will be priced at $39.95.
For those who are unsure, this is totally rad.
This should be fun.
Just read an article about Holographic discs, which can hold 160 times the capacity of a Blu-Ray disc and currently weigh in at $15,000 for a player and $180. a disc. Currently targeting the government market, they are expected to hit the consumer market in the next five years.
This should be fun.
Yikes..
Just read an article about Holographic discs, which can hold 160 times the capacity of a Blu-Ray disc and currently weigh in at $15,000 for a player and $180. a disc. Currently targeting the government market, they are expected to hit the consumer market in the next five years.
This should be fun.
Can we get the usual suspects to say "Until these players hit the $100 price of X consumer players then J6P won't buy in, and it will remain a NEICH HDM"
can we??
go on..
go ONNN..
you know you want to!
but only if Sony backs it as a format..
if however, Toshiba make em "exclusively" then they will equal the high and holy ... SLICED BREAD!!!
if however, Toshiba make em "exclusively" then they will equal the high and holy ... SLICED BREAD!!!
I'd like to take this opportunity to derail the thread on behalf of the Chillicothe Chamber of Commerce in order to point out that my little home town of about 8,700 is the official home of sliced bread, the official benchmark of products everywhere, including high-def optical media.
Please proceed with your regularly scheduled thread.
I'd like to take this opportunity to derail the thread on behalf of the Chillicothe Chamber of Commerce in order to point out that my little home town of about 8,700 is the official home of sliced bread, the official benchmark of products everywhere, including high-def optical media.
Please proceed with your regularly scheduled thread.
Well then its an absolute pleasure and privilege to "meet" you
-
PS NOTHING is a detour on this thread.. or does it just seem that way
Just read an article about Holographic discs, which can hold 160 times the capacity of a Blu-Ray disc and currently weigh in at $15,000 for a player and $180. a disc. Currently targeting the government market, they are expected to hit the consumer market in the next five years.
This should be fun.
How nice, I can store all my HD-DVD HDM archive copies on just one holographic disc. Can't say much about the cost of the disc reader, but the media cost ($/GB) is definitely an improvement over blu-ray.
Blu-ray Sales Picture is Fuzzy; Sony Won the Format War, but the Challenge is Getting the Players into Consumers' Hands.
I was at target yesterday and a customer bought a Sony Blu Ray ( I almost told him to buy a playstation for upgradability reasons but decided to let it go) player and they guy in electronics said it was the last one and they had been selling a lot more lately. After he, the customer, left I asked the guy what he meant by "a lot more lately" and he said they didn't sell that many before or right after the end of HD DVD, but in the past two weeks they sold out their stock (4 Players) twice. He said it took about two months, give or take a few weeks, or more to go through four players until now.
Not that that means much, but there is eight more people with players in my neighborhood blockbuster. I'll have to get there that much earlier on Tuesdays.
I know Universal released some HD DVD B&W catalog titles, Casablanca comes to mind, and am wondering if anyone has seen any of them and how well the 4x3 format translates to HD.
http://www.bestbuy.com/site/olspage....at151000050004
A pretty good selection in my opinion.
One of the Criterion BD films schedule for release this fall is The Third Man, one of my all time favorites.
I know Universal released some HD DVD B&W catalog titles, Casablanca comes to mind, and am wondering if anyone has seen any of them and how well the 4x3 format translates to HD.
Fortunately, WB transfered Casablanca in original 4x3 and the HD-DVD transfer quality is worth the HiDef upgrade. You will not be disappointed once re-released on blu-ray disc.
2 Blu-ray movies for $30 at Best Buy for select movies.
http://www.bestbuy.com/site/olspage....at151000050004
A pretty good selection in my opinion.
Not a bad deal from a retail store. Of course, it still doesn't come close to BOGO with amazon discount.
Nowadays, $30 means 1/2 tank of gas and many may prefer 1/2 tank of gasoline over two blu-ray movies.
One of the Criterion BD films schedule for release this fall is The Third Man, one of my all time favorites.
I know Universal released some HD DVD B&W catalog titles, Casablanca comes to mind, and am wondering if anyone has seen any of them and how well the 4x3 format translates to HD.
ooh! plinky plinky plink - tee plink tee plink!
I remember Casablanca getting rather good reviews, along the lines of "this is the best the film has ever looked"
3rd Man is an amazing film should be good to see in Hi-Def.
any news on Citizen Kane ? my special ed DVD version is pretty amazing as is, one can only hope that the same love will be lavished on a BD version and it should POP out of the screen*
*lets not point at 60 plus year old "cutting edge" effects.
Not a bad deal from a retail store. Of course, it still doesn't come close to BOGO with amazon discount.
Nowadays, $30 means 1/2 tank of gas and many may prefer 1/2 tank of gasoline over two blu-ray movies.
And many may prefer to spend $30 on 2 blu-ray movies over a quarter tank of gas, two tickets and $10 popcorn at the theaters or a weekend trip somewhere.
As we all throttle back folks reset at different levels and find different leisure activities.