Entire Apple design team makes first-ever appearance to receive award
Sir Jonathan Ive and the entire 16-person Apple design team attended a prestigious award ceremony ? the first time they have ever done so ? to be named the best brand, and best design studio of the last 50 years.
All 16 members of Apple's design team were on-hand at the D&AD awards dinner held at Evolution in Battersea Park in London on Tuesday, according to the London Evening Standard. It was said to be the first-ever time Apple's design team attended an award ceremony.
Joining all 16 members of his team was Ive, Apple's design chief, who declined to make any public comments. The team of 14 men and two women attended to receive one of the most prestigious awards in the advertising industry.
D&AD, or Design and Art Direction, is a British educational charity that promotes excellence in design and advertising. Its annual awards are considered to be a major event in the advertising and design world.
Tuesday's event was an even bigger deal than usual, as D&AD was celebrating its 50th anniversary by recognizing some of the best designers and advertisers of the last 50 years. Apple won the design award, while Collett Dickenson Pearce & Partners was named the best advertising agency of the last half-century.
Apple was the only company at this week's event to be recognized with two awards, according to DigitalArts.
A public appearance for Apple's design team is particularly unique, as Ive and his team are an especially unheard of group from a notoriously secretive company. A 2006 profile of Ive said that at the time he and his team worked in a large, secretive open studio that many Apple employees were not allowed to enter.
All 16 members of Apple's design team were on-hand at the D&AD awards dinner held at Evolution in Battersea Park in London on Tuesday, according to the London Evening Standard. It was said to be the first-ever time Apple's design team attended an award ceremony.
Joining all 16 members of his team was Ive, Apple's design chief, who declined to make any public comments. The team of 14 men and two women attended to receive one of the most prestigious awards in the advertising industry.
D&AD, or Design and Art Direction, is a British educational charity that promotes excellence in design and advertising. Its annual awards are considered to be a major event in the advertising and design world.
Tuesday's event was an even bigger deal than usual, as D&AD was celebrating its 50th anniversary by recognizing some of the best designers and advertisers of the last 50 years. Apple won the design award, while Collett Dickenson Pearce & Partners was named the best advertising agency of the last half-century.
Apple was the only company at this week's event to be recognized with two awards, according to DigitalArts.
A public appearance for Apple's design team is particularly unique, as Ive and his team are an especially unheard of group from a notoriously secretive company. A 2006 profile of Ive said that at the time he and his team worked in a large, secretive open studio that many Apple employees were not allowed to enter.
Comments
Ain't that the truth.
Well done guys, and keep the beautiful creations flowing!
Holy moly, that's the first ever recorded known picture of Jonathan Ive smiling! Congrats to the team!
Everybody must now wear black.
Where is iOS 6??!!
Take a good look, folks. That's the best in the industry in that photo.
Can you please give us color phones like the iPod Touch?
I bet he'd slap the sh** out of you...Just because.
Kudos. keep up the good work
And um, the chicks in the front surrounding Ive. What big, black thing are they holding?
Never mind!
Boring. Innovate don't litigate. It's all just marketing. Kool Aid. Any others that people what to add?
Quote:
Originally Posted by AnalogJack
Samsung: Memo to their design staff.
Everybody must now wear black.
Haha. There will be an upcoming Samsung PR campaign replete with photos of their "thousands of designers" dressed in black suits, discussing pebbles, drops of water, grains of sand etc. as design inspiration and so forth.
Can you please give us color phones like the iPod Touch?
Hrm, that picture shows another place Apple could use more color and variety.Quote:
Originally Posted by sennen
Boring. Innovate don't litigate. It's all just marketing. Kool Aid. Any others that people what to add?
Look at the picture, they are anti-minority and anti-women. Fandroid headline: Apple's all white design team wins award. /s
edit: yes there are two women and an asian. but they are token members! /s
Quote:
Originally Posted by jungmark
Look at the picture, they are anti-minority and anti-women. Fandroid headline: Apple's all white design team wins award. /s
edit: yes there are two women and an asian. but they are token members! /s
Look, there's no reason to demean the people in the image. That is, there's no reason to call them "token members" based on a picture. Everyone in the picture could be insanely qualified and great designers. In fact, that's likely the case.
But as I'd already pointed out, appearances do suggest the possibility of a little monoculturalism in that design team. You can say n isn't big enough to draw any conclusions from that picture, but you're not convincing me that easily.
Quote:
Originally Posted by rufwork
Look, there's no reason to demean the people in the image. That is, there's no reason to call them "token members" based on a picture. Everyone in the picture could be insanely qualified and great designers. In fact, that's likely the case.
But as I'd already pointed out, appearances do suggest the possibility of a little monoculturalism in that design team. You can say n isn't big enough to draw any conclusions from that picture, but you're not convincing me that easily.
Perhaps you missed my sarcasm tag.