Apple TV universal search integration expands to PBS and PBS Kids, suggests API now open
It appears Apple has made good on promises to roll out developer access to Apple TV universal search APIs, as tvOS now includes deep content links from both the PBS and PBS Kids apps.

The change was spotted on Saturday by AppleInsider reader Erik, who discovered a Siri query for "Curious George" surfaced the PBS Kids app as a viewing option alongside the usual iTunes and Netflix choices. A separate search for "Antiques Roadshow" returned a results page showing streaming availability through the PBS app, a separate title from PBS Kids.
Universal search is a tentpole feature for the fourth-generation Apple TV, a set-top box capable of streaming movies, TV shows, music and more from a variety of apps. With ties to Siri, universal search allows users to find content from multiple sources by typing in or speaking certain search terms. For example, a query for a popular TV series like "Scandal" returns a dedicated results page with matches from all apps and services through which that content is available, in this case iTunes, Netflix and Hulu.
Initially, universal search functionality was limited to iTunes, Netflix, Hulu, Showtime and HBO.
A month before fourth-gen Apple TV units hit store shelves, Apple CEO Tim Cook said the company would open universal search APIs to third-party developers in the near future, but declined to comment on an exact time window.
"I think that many, many people will want to be in that search," Cook said. "And that's great for users. Think about your experience today. Even if you're fortunate enough to have the content you want to watch in an app, you sometimes don't remember exactly where that show is, so you're going to Netflix or Hulu or Showtime. You shouldn't have to do that. It should be very simple."

The change was spotted on Saturday by AppleInsider reader Erik, who discovered a Siri query for "Curious George" surfaced the PBS Kids app as a viewing option alongside the usual iTunes and Netflix choices. A separate search for "Antiques Roadshow" returned a results page showing streaming availability through the PBS app, a separate title from PBS Kids.
Universal search is a tentpole feature for the fourth-generation Apple TV, a set-top box capable of streaming movies, TV shows, music and more from a variety of apps. With ties to Siri, universal search allows users to find content from multiple sources by typing in or speaking certain search terms. For example, a query for a popular TV series like "Scandal" returns a dedicated results page with matches from all apps and services through which that content is available, in this case iTunes, Netflix and Hulu.
Initially, universal search functionality was limited to iTunes, Netflix, Hulu, Showtime and HBO.
A month before fourth-gen Apple TV units hit store shelves, Apple CEO Tim Cook said the company would open universal search APIs to third-party developers in the near future, but declined to comment on an exact time window.
"I think that many, many people will want to be in that search," Cook said. "And that's great for users. Think about your experience today. Even if you're fortunate enough to have the content you want to watch in an app, you sometimes don't remember exactly where that show is, so you're going to Netflix or Hulu or Showtime. You shouldn't have to do that. It should be very simple."
Comments
The new new AppleTV is good but certainly not great IMO. I get weird lag quite often where things take a while to respond, the on-screen keyboard is a serious downgrade from the old one and locally stored TV shows are STILL listed really badly. On the first AppleTV (the Intel one) the seasons for a particular TV show were all grouped together. Now you have to scroll endlessly through X seasons of each show to find what you're after. It's stupid.
With 32/64gb available also, why can't we sync movies/TV shows to store on the box like the original could? Means you have to have iTunes running on a powered on Mac/PC to watch anything local. Totally ridiculous.
On another note ... the article says that the search for Netflix works, but it's never worked for me. My search finds absolutely nothing except what Apple has in the cloud. It directs me to the iTunes store every single time even if the movie is in Netflix or on my local iTunes or both.
Is this another one of those (many) features that works for the folks in California, so it's considered to be "done" already? Has this worked for anyone?
+1000
If you only want to search and play, the open Siri Universal search API should be more than what you need.
And you don't really have to use an existing media player like Plex or iTunes. It can also be a separate 3rd party app that specializes in indexing and searching media, just like Spotlight.
In fact, if Apple want to, they can also enable app searching and deep link into the system. They already have it on regular iOS devices.
If they reuse this mechanism, it should follow the same privacy policies.
They reused a large part of their media server mechanism, which is available on OS X.
As long as the search API is open, Plex or some other developers should be able to integrate it with their existing server search facility.