Microsoft Surface sales boom amid tepid iPad demand
Microsoft on Thursday announced earnings of $4.9 billion on revenues of $22.3 billion for the first fiscal quarter of 2017, a Wall Street beat helped along in part by a strong performance from the company's Surface line of convertible computers.
According to Microsoft's official numbers, Surface revenue came in at $926 million, up 38 percent compared to the same time last year. The surge for the quarter ending in September was largely due to a positive mix of premium devices sold, specifically top-tier Surface Book and Surface Pro 4 models.
CEO Satya Nadella during a conference call said Microsoft saw a 70 percent year-over-year increase in commercial deployments of 500 Surface devices or more.
Microsoft's convertible tablet-cum-laptop helped offset a sizable $493 million decline in overall device revenue due to a volume reduction in phone sales. The Windows Phone segment was down $799 million, or 72 percent, year over year as the company pivots away from handsets. Looking ahead, Surface revenue is expected to decline as the latest product versions reach their one year launch anniversary, Nadella said.
As usual, the company did not reveal total unit sales.
Microsoft's strong Surface quarter comes as Apple attempts to reinvigorate interest in its industry leading iPad. During the quarter ending in June, iPad sales continued a steady decline to 10 million units, down 7 percent from a year ago. Revenues were up 9 percent, however, as customers gravitated toward more expensive models in the iPad Pro lineup.
It should be noted that while Microsoft is making upward progress with Surface, Apple is still far ahead in terms of marketshare, unit sales and derived income.
Apple CEO Tim Cook and CFO Luca Maestri are expected to detail the health of iPad when in an investor conference call next Tuesday covering the fourth fiscal quarter of 2016. The earnings call was rescheduled earlier this month to make time for a special media event at which Apple is anticipated to unveil new Mac products.
According to Microsoft's official numbers, Surface revenue came in at $926 million, up 38 percent compared to the same time last year. The surge for the quarter ending in September was largely due to a positive mix of premium devices sold, specifically top-tier Surface Book and Surface Pro 4 models.
CEO Satya Nadella during a conference call said Microsoft saw a 70 percent year-over-year increase in commercial deployments of 500 Surface devices or more.
Microsoft's convertible tablet-cum-laptop helped offset a sizable $493 million decline in overall device revenue due to a volume reduction in phone sales. The Windows Phone segment was down $799 million, or 72 percent, year over year as the company pivots away from handsets. Looking ahead, Surface revenue is expected to decline as the latest product versions reach their one year launch anniversary, Nadella said.
As usual, the company did not reveal total unit sales.
Microsoft's strong Surface quarter comes as Apple attempts to reinvigorate interest in its industry leading iPad. During the quarter ending in June, iPad sales continued a steady decline to 10 million units, down 7 percent from a year ago. Revenues were up 9 percent, however, as customers gravitated toward more expensive models in the iPad Pro lineup.
It should be noted that while Microsoft is making upward progress with Surface, Apple is still far ahead in terms of marketshare, unit sales and derived income.
Apple CEO Tim Cook and CFO Luca Maestri are expected to detail the health of iPad when in an investor conference call next Tuesday covering the fourth fiscal quarter of 2016. The earnings call was rescheduled earlier this month to make time for a special media event at which Apple is anticipated to unveil new Mac products.
Comments
Just as has been anticipated since the 2009 freeze then meltdown of the global PC monopoly, Apple is finally being handed its hat. Over the next few models, we can expect to see the Surface, which with its m3 CPU can't compete against a Chromebook, let alone the old iPad Air 2, to increase in performance and price. Eventually, Intel may even be able to match its lowest-rung 'mobile' processor with the A10, at which time Apple will finally be defeated!
Top commenters are now reaffirming the end of Apple's dominance of the mobile computer market, and are waiting for this strong quarter to introduce a new era of non-dashed expectations with full legacy compatibility. Some bloggers are even rallying support for the reintroduction of CD-drives and serial ports in a new Surface-d model.
The end of Apple is nigh!
My back-of-the-envelope calculations assume a retail selling price of $926 per unit. That way, Microsoft's revenue figure translates into one-million Surface units sold: not anywhere near iPad sales, nor iPad Pro sales, either. If average Surface selling price is 25% higher than my assumed $926 figure, then Surface sales fell short of one million units.
In other news, Apple has sold large numbers of MacBooks and iPads to IBM in recent months, and a large share of those sales were likely attracted away from Microsoft's portable Surface. With Macs compared to PC's, IBM reports spending far less on internal support staff and achieving higher user satisfaction. That's why unit sales of Surface are lagging. A million units sold to diehard fans is easier than selling a second million units to customers without a Windows commitment.
That said, I have seen only Two Surface Pro's out in the wild. Perhaps I don't go to the right (or wrong) places where the new Hipsters hang out with their MS Machines.
Yeah, that's probably why. I would not be seen dead using Windows 10 and I ain't ready for my coffin yet.
Read: "it should be noted that my headline is misleading"
https://m.reddit.com/r/Surface/comments/4i10sx/surface_pro_4_sleep_of_death/?utm_source=mweb_redirect&compact=false
https://m.reddit.com/r/Surface/comments/40phxo/surface_pro_4_sleep_of_death/?utm_source=mweb_redirect&compact=false
You mention how many iPads were sold.
You don't mention how many Surface are sold because you don't know that.
You don't know that because Microsoft don't disclose it.
Yet you don't hesitate to call this "sales boom".
"70 percent year-over-year increase in commercial deployments of 500 Surface devices or more" is not a number.