Apple's latest iPhone XS & XR ad 'Bokeh'd' plays with social downsides of Depth Control
Perhaps signalling that it's embarking on a broader campaign, Apple has released a second ad promoting Depth Control on the iPhone XS & XR, "Bokeh'd."
The spot features a trio of mothers talking while their kids are out playing. One of them shares a photo of her son, only to be met with indignation at another child being blurred out by Depth Control. The first woman shows that the child can be "unbokeh'd" at will.
The first ad debuted earlier this month, and featured someone using Depth Control to blot out the realities of New York City.
The current generation of iPhones marks the first time Portrait Mode has been available on models below the most expensive options. The XR is moreover the first single-lens iPhone to offer it, using algorithms alone to calculate depth. While the mode has been around since 2016, it was previously restricted to dual-lens cameras. In that case a telephoto lens captures the subject while a wide-angle lens snaps the broader scene, using that as a reference point.
The spot features a trio of mothers talking while their kids are out playing. One of them shares a photo of her son, only to be met with indignation at another child being blurred out by Depth Control. The first woman shows that the child can be "unbokeh'd" at will.
The first ad debuted earlier this month, and featured someone using Depth Control to blot out the realities of New York City.
The current generation of iPhones marks the first time Portrait Mode has been available on models below the most expensive options. The XR is moreover the first single-lens iPhone to offer it, using algorithms alone to calculate depth. While the mode has been around since 2016, it was previously restricted to dual-lens cameras. In that case a telephoto lens captures the subject while a wide-angle lens snaps the broader scene, using that as a reference point.
Comments
Problem solved.
btw, that was no mistake, she obviously bokeh-ed Jacob on purpose, even though she assures her friend, somewhat unconvincingly, that it was completely unintentional.
The fact that Jacob’s mother draws the conclusions about intention and hate is IMO a superb allegory about today’s society. Like gender discussions etc.: the fact that I don’t explicitly put you in the foreground doesn’t automatically imply I dispose you/don’t respect you etc. But that’s today’s heresy. Any idiot can claim discrimination while it simply all starts in your head. Both, the fact that she states this accusations tells more about herself - as usually people draw co cousin a based on their own behavioral patterns - in other words: it’s what she would do and therefore it must be the same when she observes something like this with somebody else. Secondly, if you search for discrimination you’re likely gonna g to find evidence anywhere.
At least, that’s what I’m going with.
You're taking this funny commercial as if it is something from BBC! It actually makes you into one of "them" sensitive person that does not get a joke and is easily offended. Don't you see it?? Don't become them!
Huh?! What the hell is wrong with some of you?! Scary??!! HUH?!
A simple funny-as-hell commercial somehow led to two facepalming posts that just defies common sense.