entropys

”What happened at Apple, to be honest, over the years was the goal used to be to make the best computers in the world. And that was goal one. Goal two, we got from Hewlett-Packard actually which was "we have to make a profit". Because if we don't make a profit we can't do goal one. So, yeah, I mean we enjoyed making a profit, but the purpose of making a profit was so we can make the best computers in the world. Along the way somewhere those two got reversed. The goal is to make a lot of money and well, if we have to make some good computers well ok we'll do that... 'cause we can make a lot of money doing that. And, it's very subtle. It's very subtle at first, but it turns out it's everything. That one little subtle flip... takes 5 years to see it, but that one little subtle flip in 5 years means everything.

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Lastly, we're really big on making computers our friends can afford, and not all our friends are Larry Ellison. So, we've got to make computers that are really affordable and I think that's another place that Apple got really off-track and we are just driving that really hard.”