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No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way
AppleInsider said:Apple stole the limelight at CES without even appearing as an exhibitor, thanks to a series of announcements from Samsung and a series of other television makers incorporating Apple's AirPlay 2 wireless streaming in their products, including LG, Sony and Vizio. This news was cynically portrayed as a "strategy reversal" and a new effort at "copying Microsoft" by the Wall Street Journal -- and out here in the real world, it is nothing of the sort.
Apple seems to think people will use AirPlay 2 on a variety of devices once they get a taste
In his piece "Apple's Next Move: Be More Like Microsoft," Christopher Mims portrayed Apple as making a "radical shift in its corporate strategy" by licensing the AirPlay protocol and supporting iTunes content playback on non-Apple platforms.
Most of the coverage of CES that I saw was about Google Assistant getting into everything and challenging Alexa in the Home. This is just Apple desperately playing catchup. About time on HomeKit and AirPlay getting into more products. They should have been doing this last year if not two years ago. But it seems that Cook under invests in so much. ( His moto should be "Go Small" ) This is news because it Apple putting their work on a Samsung Device (I guess this is what ThermoNuclear in the Cook age looks like)
I've decided that the existence of Alexa is good for Apple. Alexa in homes keeps the Google Assistant out until Apple finally ships a decent Siri on a reasonable HomePod
(HomePod 2.0 will come in the next year and be smaller and cheaper. Hopefully these TVs will be able to AirPlay to them).
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No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way
22july2013 said:WSJ is DEaD. Long live DED.
He forgot or left out that Apple had done a deal for AirPlay on HTC phones years ago.
https://appleinsider dot com/articles/16/04/12/apples-airplay-comes-to-android-in-new-flagship-htc-10
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No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way
nano said:It seems more like a confirmation that Apple is continuing to shift their strategy. Apple is not likely to make a standalone TV now. Yes, Apple Music was on android but further evidence that the shift is happening away from the walled-in strategy with their hardware.
On another note, having read Appleinsider for many years. Did WSJ do some sort of harm to AI? The attacks and defensiveness of some recent AI articles is off-putting. -
No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way
rogifan_new said:Notsofast said:nano said:It seems more like a confirmation that Apple is continuing to shift their strategy. Apple is not likely to make a standalone TV now. Yes, Apple Music was on android but further evidence that the shift is happening away from the walled-in strategy with their hardware.
On another note, having read Appleinsider for many years. Did WSJ do some sort of harm to AI? The attacks and defensiveness of some recent AI articles is off-putting.
Are you referring to the Apple TV box? How is it a very differentiated product? It’s basically an overpriced TV streaming box. If it was everything you say why would Apple be offering AirPlay and iTunes on other people’s hardware? And everyone here talks about TVs as being low margin commodities but if Apple got in the TV set business tomorrow you’d all be singing a different tune explaining why it makes perfect sense. -
The WSJ calling the iPhone XR a failure that 'can't sell' is ludicrously mistaken
Mike Wuerthele said:brucemc said:Mike Wuerthele said: