canukstorm

9secondkox2 said:

mattinoz said:

9secondkox2 said:

mattinoz said:

It isn't hard to distil the Vision Pro offer down to two words. 

"Experience Timeshifted"*

“The killer apps will be…”capturing experience in a way that "digital window computing" hasn't been able to date, or at least hasn't been well serviced by similar offers. 

Apple use the word Experience 31 times on the page describing the product. It is both a highly emotive and productive word it is bound to be in the tagline somehow. 

The killer app “WILL BE?” 

Seriously. That’s a guess. Conjecture. You have no idea. Hopes and dreams don’t magically coalesce into a killer app “hopefully, at some point in the future.” 

If a killer app isn’t identifiable now, it doesn’t and won’t exist. And again, “oh, everything is the killer app!” “It’s the experience as a whole” doesn’t cut it. It doesn’t work that way.

People are already familiar with the headset experience. It isn’t new. Better hardware and nicer software doesn’t alter the basic experience. It’s still a windowed phenomena, just closer to your eyes,

But we are talking killer apps. Does the Vision Pro have one? No. It doesn’t. That’s not a cynical view. It’s fact. 

“But, but someday over the rainbow there going to be…” 

look, we all WANT the VP to be the next big thing. We WANT Apple to be the one that does it. But it’s just not. They simply haven’t. At this stage, Apple has done most everything there is to do. They revolutionized computing. They revolutionized music. They revolutionized communications. They revolutionized the watch of all things, The revolutionized the processor industry. Apple kicks butt and takes names. They’re awesome and will continue to be so and will continue to change the game far from now. They have a solid, hungry, yet stable core of progressive success. 

But the VP just isn’t in that category. It’s a nicer headset. Ok. That’s fine. That’s good even. But it’s not the next iPod, iPhone, etc. it’s a better spec’d headset with nicer looking software. 

That should be enough to allow it to be the leader in a somewhat niche market. And that should be enough to be a success. 

Trying to pretend that it’s more than that is just wishful thinking plus hopes and dreams. 

Let’s face reality (no pun intended - apple, feel free to use that line). The Vision Pro may be the best at what it does. But what it does isn’t anything crazy. 

When Apple is able to get this tech distilled into a pair of sunglasses ( or a contact lens, powered by your body eye electricity or from the blinking of an eyelid (you want full immersion, just close your eyes - ok, ok, maybe a little too far out there for now, so let’s stick with shades) then it will be something that fits with your natural way of life and gets out of the way while being readily available right when needed. At that point, it can actually begin replacing quite a few things. 

But for now, it’s a thing that you must encumber yourself with just to get iMax right next to your eye. Cool, but not necessary and not the next big thing. 

A lot of the positive spin on the VP right now relates to the idea of home theater (as I said, IMAX right next to your eye). But when you think about it, the VP costs more than a gigantic TV, and is an experience that can’t be shared with friends and family. If you have a family of four, you’re spending $14,000 to share the experience together (assuming you can synchronize viewing, ala watch party). What a downer. The ROI just isn’t there. If crazy money is being spent, I’d rather buy a ginormous LED wall from planar, Samsung, or lg. 

in the end, the Vision Pro is a really cool, neat headset that offers up a more crisp vr/ar experience than the competition thus far. Is that the next big thing? No. Does it have a killer app that sets it apart? No. But it’s higher quality and will be really nice to have. Would likely be THE Christmas gift of 2024 as well. Will it still be such in 2026? We will see. It doesn’t have to be the next big thing in order to have a place in the world. it just needs to be the best in its category. And in many ways, it looks to be just that. No need to throw our brains out the window and pretend it’s more than it is. What it is is enough. 

9secondkox2 said:

Unfortunately, this article is an example of the VP problem. 

If you need miles and miles of text to evangelize the product and “explain” why all the stuff thrown at the wall is somehow collected into a killer app, then none exists. “Oh, the killer app is everything all together!” Nope. Sorry. Doesn’t work like that. 

This has been the problem even in internal testing. Apple’s own staff had concerns. Now, outside of fanboys or developer evangelists,  it’s a big question mark and rightly so. 

Downplaying customer price concerns over a non essential product is also troublesome - especially during inflation. 

The VP HAS POTENTIAL and can become something great - if Apple can figure out why they made it to begin with. 

So far, they’ve simply just built a better headset. Will it be enough to actually become a viable “platform?” We will know in two years, after the initial early adopter phase is over. 

meterestnz said:

InspiredCode said:

I wouldn’t say Apple was outfoxed in the 90s. Apple just lost their way. It took Steve Jobs return and acquiring another operating system to get out of bad engineering decisions of the time. 

MS outfoxed Apple using the agreements about Word/Works to steal the complete user interface of Macintosh and create Windows. That’s what the eventual investment/payment from MS to Apple ($150,000,???) - can’t remember off the top of my head how many O’s were involved.- was about. 

The bad engineering decisions were another story. I believe what happened was in some way attributable to the change in culture Steve’s “being outed” brought about. When he was pushed, all his followers were devalued as well. The new power was held by conventional, cheap as thinkers. This also locked Apple into the old OS past it’s us-by-date. Steve always had a sixth sense about when a technology was outdated and how to transition to the new. He returned with the transition mostly complete with OSX. 

Steve’s final departure had the opposite effect than his first - it entrenched his way of thinking in the company culture and empowered his people to endeavour to create. 

iOS_Guy80 said:

And why would I want to do this?

Mike Wuerthele said:

jonamac said:

Is there any logic to that headline whatsoever? What about this iMac is a clear sign of intel support going away???

This is addressed in the text.