ABiteaDay

Absolutely excellent editorial. Thank to have the courage to put so many of these commentators in their place, and callin our their hypocrisy and outright bullshit and distortions. I was particularly impressed with your comments by Kara Swisher.  If she doesnt think the iPhone X and the latest round of iPhones released this year are not innovative, she should simply buy an Android and be happy with her cheap new knock-off.  Why does she buy the new iPhone and then blast Apple for its lack of innovation?

Most mportantly, your editorial excellently puts Apple’s current issues and challenges into perspective.  You are so right:  Apple has built a solid ecosystem that WORKS. And if anyone out there truly believes that people are no longer going to buy new iPhones, go get a stiff drink or two, stop off at an Apple store and see just how “empty” they are.  

Tim Cook did the appropriate thing by revising his guidance.  I, for one, respect his integrity and courage on so many fronts.  Apple is lucky to have him.  

Mike;  this was a truly excellent piece of work. I agree with one of the other folks who suggested that you get into the mainstream media with with the insight that you have shown here. I am more shocked by the vitriol and animus that his been cast at Apple on Apple Insider  Clearly some of these people are  Apple haters and are probably being paid by third parties to write these comments. But I also believe many of them are Apple users who are just plain whining. If they think Apple’s products are inferior, or too expensive, and they should just not buy them. It’s very simple. And if they are worried that the stock price will keep dropping, they should sell, now. 

You are also absolutely spot on when you mention the fact that Apple has exce eded all expectations in  other categories, and that it’s profit margin is not changing. I think it was quite brave for Tim Cook to get out in front of the game, even if it does mean that Apple can buy back some stock sooner . In this particular case Apple buying stock back at a cheaper rate is nothing short of spectacular. Buying Netflix or Disney for Tesla is not what they need to do right now. But they need to do is what they been doing: transforming themselves into a company that does more than simply manufacture iPhones. And by the way, since when is making $84 billion in 1/4 a bad thing?

100% flat out wrong. Face ID is almost flawless whereas touch ID depends on the weather, humidity, wetness, etc. all i know os i look at my phone and BOOM: its open and i can navigate 10 times faster without that dumb home button, Wake up: face ID is here to stay

Yet another perspective. If Apple really believed their stock price would drop so much they obviously would have waited. So, my take is that Apple knows something about the performance of their company that the pundits, short-sellers and pre-programmed computer algorithms do not: i.e; they actually project that this will be a ggod quarter, and they bought back the stock at values commensurate withat projected performance. They, like everyone else, got slammed by the dumb set of policies from our White House that sent everyone into a fenzued panic. Trade wars, government shutdowns, ludicrous attacks on the Federal Reserve (all happening at once) caught everyone (even Trump) by surprise. So, if you are an investor, buckle up and wait.  I believe it is going to be a fabulous quarter. Of course, sharing a bit of the dividend savings with loyal investors would be nice as well.  Even a special one-time dividend of $10 per share for all loyal shareholders who rode out the storm, would be nice as well.  Let’s say all shareholders of record on Christmas day.

Great comments. I totally agree. I just upgraded from the X to the XSMax.  Since i am on the Apple upgrade program, my total monthly charge (interest free) is only $4 more per month. I loved the X, and now I love the XS Max, which has the same wonderful performance introduced with the X, especially Face ID, but it is faster and I now get incremetal screen size without the bulk of the previous Max versions.  If anyone out there seriously believes that there is no short selling manipulation going on, sell your stock and hide.  Half of the drop is from highly speculative reports that predict the demise of Apple and the demise of the iPhone, and the other half is for the reasons bells said: trade wars, governemnt shutdowns, etc.  Also folks, follow the Buffet strategy: invest long and invest in the company, not the stock.  This is one great company that everyone loves to hate.  But they have great products, great customer care and are not motivated by commercialization and ads.  Do they get it right all the time? No.  They have faltered quite a bit on setting up a viable subscription service (thanks to Eddie Cue’s ineptness), but are turning that around.  I just wish they would leverage all their cash to compete more effectively with companies that have less cash resources (netflix, spotify, Amazon) and build a comprehensive suscription services that charges one monthly fee for books, movies, TV shows, and Music.  Just do it Apple. you can certainly afford it, even it means a bit of subsidizing. I say that as a shareholder who would prefer more competeiveness in the media area and a bit less stock buybacks.