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What drives interest in a product like the X better than the perception of scarcity.  If Apple isn’t marketing this idea in advance of the start of pre-sales they aren’t doing their jobs. BUT, it’s Apple, so they are doing their job.

So in looking at images of the presumptive/expected 8, X, and 8s at the head of many other recent articles. I think a big surprise (that I'd love to see but would wager against happening) is if Tim & Co. did a bit of an homage to Steve and said "Today we are introducing a new more powerful iPhone along with a big screen version with its two lense portrait mode camera and a next generation phone that includes a terrific new screen plus a whole lot more...but these aren't three separate phones.  They are one phone and it is iphone X"

AND they keep it at close to current pricing.  Folks would go bonkers, I'd bet.  That would be exciting to see.

Soli said:

It’s one of the most lauded features by both Mac and non-Mac users. Even people that hate Apple often mention that one feature as being great. No one calls it a gimmick. No one complains that it’s proprietary. No one complains that the cable is permanently attached to the PSU attached. No one even complains that it doesn’t carry data, yet that’s a complaint with 3rd-party options doing the same…  fucking... thing.

Soli- You are on a fucking roll with your comments as of late. I've always enjoyed your commentary but every... single... fucking... one of them has had some zinger in them that lands a solid punch! Keep up the good fucking job!

I'll take my FU offline.

EsquireCats said:

This seems reasonable, we can't both simultaneously expect significant advancement and significant price decline...

It's like letting the user choose if they want the slow lane or the fast lane to the future of personal computing.

While it is entirely possible for Apple to deliver advanced functionality at a lower cost I think most would be satisfied with more value (same price for better features/capabilities ).

Your slow lane / fast lane analogy is laughable. What is Apple's #1 go-to critique of Android? How fragmented they are, right?  You think Apple should purposely cultivate a fragmented user base? That's insane.

This is in part what the chart of macs on the previous page had in common. very expensive computers not produced in any great quantity -- but if you've got the money, you'll buy one.

Macintosh IIfx -- $9900
Original Powerbook 3500 (G3) - $6900
Twentieth Anniversary Mac - $7499
PowerMac Cube - $1800 for single processor, when dual G4 towers were less
iMac Pro - $4499 and likely way, way up.

You forgot to add the original Watch Edition to that list. History has not been written on the iMac Pro yet, but for each of those other products, they did not move Apple forward (and certainly did not sell in numbers to make Apple any real money)

I'll say I did buy a IIfx, which I loved, while in college for nowhere near the stated price as well as a 20th Anniversary Mac (which I liked less) also on close out.

These rumors are laying the same groundwork as the original iPad rollout which were bandying around the idea it would be $800-$900, seeding expectations that it will be out of reach for all so that the entry level price appears very palatable. Of course, Apple released an anemic version for $499 but the one I wanted was $850 or so (with cell capability) - no sale.  I suspect this is still part of Apple's playbook.