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  • Apple design chief Jony Ive to depart later this year, create new studio with Apple as cli...

    Nothing to see here.

    Let's say another company wanted to hire Ive to do design work for them (like Tesla, as an example). Ive really likes Apple and doesn't want to leave Apple behind and join another company to do their design work for them. But he likes the idea of doing other projects other than Apple.

    So he "leaves" Apple and starts his own independent design company. Apple remains a major client, so Ive technically still works for Apple, but he can also work for others as he sees fit. Apple gets to keep Ive and Ive get to do other stuff as well. Seems like a win all around.

    To address this - this whole scenario is the equivalent of a company letting an employee go, promising him work as a consultant, throwing them 1-2 bones, and then simply severing ties.

    All around, this allows everyone to save face, Jony to ride off into the sunset, and Cook to hopefully, finally, fix most of the mess Jony has left behind, with new and better human interface design teams.
  • Apple design chief Jony Ive to depart later this year, create new studio with Apple as cli...

    This is the best thing to happen to Apple.

    To the news of "Jony Ive leaves Apple", I can only add "Finally!"

    He is taking Marc Newsom with him - which indicates that Jony's design mistakes have finally prompted Tim Cook to cut that relationship, and go with a new group (notably the Pro Design group).

    Apple is in better hands with Jony Ive, finally!
  • Apple removes Siri team lead as part of AI strategy shift

    Agree regarding Apple Search being the common failures point (which is why I always laugh when non experts ‘predict’ how Apple will eat Google’s lunch if they ever enter the search arena). On the other hand, in restricted use cases, like CarPlay or AppleTV, Siri really shines. Again, because it’s a restricted environment. The other thing Siri (and otter services) really need, are incremental updates - not yearly ones. Upgrades to content and ‘smarts’ should be pushed out monthly or quarterly. Not yearly - the yearly upgrade cycle is plain dumb and myopic.
  • iPhone XR best-selling iPhone model, claiming 39 percent of US sales in December

    But but iPhone XR isn't selling so this good news means XS/XS Max are selling even LESS!!

    Yes I said the XR would not sell so Apple is a fails, but now that I've been disproven, XS isn't selling so Apple is a failz!!

    Goes back to what I said in another thread - they are merely comparing to phones introduced this year, of which the XR sells better than the XS or XS Max. Notice how there are no more comparisons to prior year sales - which used to be, always, 50% higher than the previous year, driven by premium model upgrades.

    A significant number of iPhone users are eithe returning their X model iPhones (based on lack of Home Button - roughly 20%),  or not bothering to upgrade (because Apple has priced the new models too high. Again, if the X models actually delivered the same functionality AND more, most people would stay in line, or not return them - but as Apple has provided a user interface regression by removing the Home Button completely, AND has priced these models too high, they are seeing this significant drop in sales, in their premium and upgrade segments.

    Publicly, Apple will keep pointing at external factors, because Apple will never admit to have been wrong - that’s fine, that’s just their public stance. Internally, Apple leadership knows fully well they screwed up, and in a big way - the question is just how will they address this, and fix it?

    The easiest way is to introduce a fixed, virtual home button (which is what they had planned all along anyways), by beefing up Assistive Touch with a UI API that forces a dedicated location for the Home Button, in the center of the bottom. Easy to do. It’d be like a notch, except in software, so it can move out of the way (visually) when in full-screen horizontal mode (like viewing video). 

    This is would be extremely easy to implement, and what The Old Apple would have done, under Steve, beginning with the iPhone X.

    Now, by re-introducing the Home Button (and then can keep the gestures, despite being blatantly stolen from Android, which uses the exact same gestures), and performing impressive theatric by introducing “There’s No Place Like Home”, they would effectively turn this around, and get a huge number of customer that are ‘on hold’ to whip out their credit cards - because this sort of software fix would make all the existing models usable to the demographic currently holding back.

    Future iPhone models would have a slight depression in the glass, or an etched circle, where the Home Button would be located.

    It would be an easy fix, in software, and the only thing standing in the way are internal, personal politics.
  • Apple restocks iPhone SE on clearance site, all models available

    Maybe Apple will take the hint, that these smaller models are also very popular, and that not everyone wants every larger iPhones...? It’s obvious that everything Steve Jobs creates, is being systematically torn down - not by agency, but by ignorance.