Interest in Amazon Kindle wanes following Apple iPad unveiling

Posted:
in Current Mac Hardware edited January 2014
While most who currently own an e-reader have a Kindle from Amazon, a new survey found that a majority of consumers who intend to buy an e-reader in the near future will opt instead for the Apple iPad.



ChangeWave recently conducted a survey of 3,171 consumers the week after Apple announced the iPad, and the results suggest that the forthcoming device is poised to make a huge splash in the e-reader market.



"In particular, while a handful of e-Reader manufacturers -- most prominently Amazon -- clearly have a major head start," ChangeWave said, "the survey findings show the iPad is poised to profoundly shake up this market."



Among those who plan to purchase an e-reader in the next 90 days, 40 percent said they will buy the Apple iPad. That's well ahead of the 28 percent who will opt for an Amazon Kindle, 6 percent for the Barnes & Noble Nook and 1 percent for a Sony Reader.



That would be a major change for the Kindle, which is currently the far-and-away market leader. The ChangeWave survey found that 68 percent of respondents who already own an e-reader have the Kindle, while just 10 percent have a Sony Reader.



"While the iPad launch is likely to strengthen overall e-Reader demand, the survey suggests Amazon and its competitors could well find themselves relegated to playing catch-up within just a few quarters if they don't preemptively move quickly to upgrade their own e-Reader products," the analysis firm surmised.







In addition, among those who already own an e-reader, 27 percent said they would have bought an iPad if it were available at the time. Most -- 45 percent -- said they are content with their purchase, while 30 percent said they are unsure.







A portion of the same survey was revealed last month by RBC Capital Markets analyst Mike Abramsky. Those findings showed that 13 percent of respondents are likely to purchase Apple's forthcoming iPad, which is a number larger than the 9 percent who planned to buy an iPhone before its launch in 2007.



One of the strongest assets for the iPad is its $499 starting price. While 28 percent of respondents in 2007 said the iPhone was too expensive, only 8 percent in 2010 said they would not buy the iPad based on its price. In addition, while 19 percent said they are interested in the $499, 16GB model, another 19 percent said they would opt for the high-end, $829, 64GB model with 3G.



Working against the iPad, in the eyes of respondents: lack of a camera, no support for Adobe Flash, and no multitasking. Most consumers also said they will use the iPad for a variety of functions, suggesting it will serve more as a netbook than an e-reader.



The study also found the iPad will also have an effect on sales of other Mac products: 25 percent of respondents said they will delay planned purchases of one or more Apple products due to the iPad. MacBook purchases will be delayed by 9 percent of respondents, while 10 percent were prospective iPhone buyers that will now postpone their purchase.



Apple on Friday announced that the Wi-Fi-only iPad will be available for purchase in the U.S. on April 3, and the company will begin taking reorders on March 12. The 3G-capable model is expected to arrive stateside at the end of April, and overseas markets will receive both the Wi-Fi and 3G models at the end of the month as well.
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Comments

  • Reply 1 of 98
    quadra 610quadra 610 Posts: 6,738member
    This was expected.
  • Reply 2 of 98
    daharderdaharder Posts: 1,580member
    [CENTER]Consumers are often waiting for the 'Next Big Thing', and at this moment that's the Apple iPad, and very soon this will take the spotlight...



    http://www.engadget.com/2010/03/05/m...s-and-de/?s=t5



    [/CENTER]
  • Reply 3 of 98
    Quote:
    Originally Posted by Quadra 610 View Post


    This was expected.



    Exactly. The headline might as well have been: "People prefer $10 bill to $5 bill when offered the choice."



    I wonder about the ones still buying the Kindle, though.....
  • Reply 4 of 98
    Quote:
    Originally Posted by DaHarder View Post


    [CENTER]Consumers are often waiting for the 'Next Big Thing', and at this moment that's the Apple iPad, and very soon this will take the spotlight...



    http://www.engadget.com/2010/03/05/m...s-and-de/?s=t5



    [/CENTER]



    [RIGHT]Yeah, got it the first time you posted the same thing about the Courier in a different thread.[/RIGHT]
  • Reply 5 of 98
    quadra 610quadra 610 Posts: 6,738member
    Quote:
    Originally Posted by DaHarder View Post


    [CENTER]Consumers are often waiting for the 'Next Big Thing', and at this moment that's the Apple iPad, and very soon this will take the spotlight...



    http://www.engadget.com/2010/03/05/m...s-and-de/?s=t5



    [/CENTER]



    Vapour.



    MS barely managed to get an interface onto the Windows Phone 7. Not only is that yawnfest . . . a yawnfest, but it took them three years and several abortive attempts with WinMo 6 to finally demo it. They aren't capable of something like this. But they *are* quite capable of nice CGI concept mockups.
  • Reply 6 of 98
    crift2012crift2012 Posts: 124member
    Quote:
    Originally Posted by DaHarder View Post


    [CENTER]Consumers are often waiting for the 'Next Big Thing', and at this moment that's the Apple iPad, and very soon this will take the spotlight...



    http://www.engadget.com/2010/03/05/m...s-and-de/?s=t5



    [/CENTER]



    to show the second rendering of the vaporware mockup of the courier...they changed the outside design to look like the ipad bezel and case...LOL



    http://theappleblog.com/2010/01/19/b...rware-tablets/ was the original one they brought at the end of 2009..



    jeez, look how much it changed after the iPAD DEMO, repeat DEMO..no 3D mockups..which change with each iteration...



    poor guys over there are justing oozing and can't wait til MSFT releases the specs....well keep waiting...all you are going to get are more mockups suckas.....



    prepare to get more emotional DaHarder....
  • Reply 7 of 98
    daharderdaharder Posts: 1,580member
    Quote:
    Originally Posted by anantksundaram View Post


    [RIGHT]Yeah, got it the first time you posted the same thing about the Courier in a different thread.[/RIGHT]



    [CENTER]No...



    The post wasn't, "the same thing" i.e. different topic, different wording.



    Nice Try





    [/CENTER]
  • Reply 8 of 98
    Used Kindles on eBay in April: $175

    Used Kindles on eBay in May: $150

    Used Kindles on eBay in July: $125

    Used Kindles on eBay in October: $100

    Used Kindles on eBay in January: $50 or Best Offer
  • Reply 9 of 98
    daharderdaharder Posts: 1,580member
    Quote:
    Originally Posted by AppleZilla View Post


    Used Kindles on eBay in April: $175

    Used Kindles on eBay in May: $150

    Used Kindles on eBay in July: $125

    Used Kindles on eBay in October: $100

    Used Kindles on eBay in January: $50 or Best Offer



    [CENTER]The real question is: Which model(s) at those price points?[/CENTER]
  • Reply 10 of 98
    allialli Posts: 1member
    Quote:
    Originally Posted by anantksundaram View Post


    Exactly. The headline might as well have been: "People prefer $10 bill to $5 bill when offered the choice."



    I wonder about the ones still buying the Kindle, though.....



    Until the iPad is actually released and readers have it in their hands I will reserve judgement. I agree that those on the fence should wait and see but for many readers the backlit screen is a concern for reading for long periods of time and eye strain issues. Also, the additional features that the iPad offers may be good for folks who are looking for a multifunction device but there a quite a number of people who don't want all of those features popping up at them while they are reading.



    I do firmly believe that the iPad has a major role to play in the academic world with textbooks and interactive options within those books.
  • Reply 11 of 98
    I sold two used Sony Readers (PRS-505) on eBay in late January for $250 each. I paid $299 each more than a year ago. Apparently I got in just ahead of the Kindle glut!
  • Reply 12 of 98
    matlumatlu Posts: 14member
    The survey talks specifically about hardware, not services. So, it does seem to be expected. They've had the iPhone Kindle App on the App Store for a while now. I use to have a Kindle, but I sold it and use the Kindle App now. Presumably (unless Apple outright bans the app), people will still be able to use that Kindle App on the iPad as well. Recently Amazon added Kindle support for the Blackberry and the PC. And Amazon already announced future Kindle support for the Mac. And I'm sure Android will get a Kindle App eventually, as well as other devices. As Amazon increases their service to more platforms, it isn't too surprising that people would become less and less interested in the Kindle hardware device itself.
  • Reply 13 of 98
    banalltvbanalltv Posts: 238member
    Quote:
    Originally Posted by anantksundaram View Post


    I wonder about the ones still buying the Kindle, though.....



    I find a lot of people simply and genuinely love the feeling of having an actual book in their hands and the Kindle's e-ink is the closest electronic thing to this.



    Providing Amazon don't wig out and bin it out of sheer panic this important differentiator could provide a future for the Kindle. I hope they keep a cool head and stick with it.



    I use my iPod Touch mostly for reading text I have saved off the internet using Stanza ( not a big fiction reader ). If I have to read on an electronic device I prefer it just as text like in Text Edit, not as genuine imitation mock-book page backgrounds which I found a bit nauseating and smart-arsed on the iPad demo.



    ( But make no mistake, I want one. If I get one I'll read using Stanza or in a nicer, kinder world, Text Edit, so I can edit and highlight and transfer that back to my original document on the computer. )
  • Reply 14 of 98
    nasseraenasserae Posts: 3,152member
    Quote:
    Originally Posted by MatLu View Post


    The survey talks specifically about hardware, not services. So, it does seem to be expected. They've had the iPhone Kindle App on the App Store for a while now. I use to have a Kindle, but I sold it and use the Kindle App now. Presumably (unless Apple outright bans the app), people will still be able to use that Kindle App on the iPad as well. Recently Amazon added Kindle support for the Blackberry and the PC. And Amazon already announced future Kindle support for the Mac. And I'm sure Android will get a Kindle App eventually, as well as other devices. As Amazon increases their service to more platforms, it isn't too surprising that people would become less and less interested in the Kindle hardware device itself.



    The existing Kindle app should work on the iPad. However, Amazon will probably need to update it for the iPads larger display. It is interesting to see if Amazon will offer its Kindle app for the iPad or not and if Apple will keep or remove the app based on "Duplicate Function" reasoning.
  • Reply 15 of 98
    cvaldes1831cvaldes1831 Posts: 1,832member
    Quote:
    Originally Posted by DaHarder View Post


    The real question is: Which model(s) at those price points?



    Average price of all models offered.
  • Reply 16 of 98
    Brilliant observation, Inspector Clouseau! \
  • Reply 17 of 98
    nasseraenasserae Posts: 3,152member
    Quote:
    Originally Posted by crift2012 View Post


    to show the second rendering of the vaporware mockup of the courier...they changed the outside design to look like the ipad bezel and case...LOL



    http://theappleblog.com/2010/01/19/b...rware-tablets/ was the original one they brought at the end of 2009..



    jeez, look how much it changed after the iPAD DEMO, repeat DEMO..no 3D mockups..which change with each iteration...



    poor guys over there are justing oozing and can't wait til MSFT releases the specs....well keep waiting...all you are going to get are more mockups suckas.....



    prepare to get more emotional DaHarder....



    Are you surprise?!
  • Reply 18 of 98
    Quote:
    Originally Posted by Alli View Post


    ... but there a quite a number of people who don't want all of those features popping up at them while they are reading.....



    Obviously you're not a Mac user. It's not, generally, Apple's style to make things 'pop out' at you. You can rest assured on that.
  • Reply 19 of 98
    daharderdaharder Posts: 1,580member
    Quote:
    Originally Posted by crift2012 View Post


    to show the second rendering of the vaporware mockup of the courier...they changed the outside design to look like the ipad bezel and case...LOL



    http://theappleblog.com/2010/01/19/b...rware-tablets/ was the original one they brought at the end of 2009..



    jeez, look how much it changed after the iPAD DEMO, repeat DEMO..no 3D mockups..which change with each iteration...



    poor guys over there are justing oozing and can't wait til MSFT releases the specs....well keep waiting...all you are going to get are more mockups suckas.....



    prepare to get more emotional DaHarder....



    [CENTER]Only time will tell, but...



    Even showing these 'conceptual renderings' might be enough to encourage consumers to sit back and wait to see what's on the horizon, and which device best suits their needs.



    Which is essentially what's happening with this whole Kindle/iPad situation.[/CENTER]
  • Reply 20 of 98
    ilogicilogic Posts: 298member
    Kindle is yesterdays news...
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