Apple sells over 300,000 iPads on launch day

Posted:
in Current Mac Hardware edited January 2014
Apple on Monday announced that it sold over 300,000 iPads in the U.S. on its first day of availability, including preorders shipped directly to customers, and purchases at Apple retail stores and Best Buy outlets.



"It feels great to have the iPad launched into the world -- it's going to be a game changer," Apple CEO Steve Jobs said. "iPad users, on average, downloaded more than three apps and close to one book within hours of unpacking their new iPad."



Apple also revealed that more than a million applications were downloaded from the App Store for the iPad. Apple's iBookstore saw over 250,000 books downloaded on the first day alone.



The first-day sales are lower than what some analysts had projected. Gene Munster with Piper Jaffray increased his forecast to between 600,000 and 700,000 after noting healthy supply after surveying a number of Apple retail stores.



Brian Marshall with Broadpoint AmTech also overestimated, predicting sales of 525,000 units over the launch weekend. The most accurate among analysts was Charlie Wolf with Needham & Company, who said he expected over 300,000 sales.



The sales totals also debunk early projections from enthusiastic onlookers who believed they had reverse engineered Apple's order numbering system. Users on the AAPL Sanity Board at Investor Village claimed Apple sold 120,000 units in the first day of preorders, and projected a half-million preorders initially, with a million iPads sold after its first two weeks.



Apple's initial sales represent the U.S. only, and just the Wi-Fi model. The 3G-capable iPad will go on sale in the U.S. later this month, and both models will be available overseas in late April as well.
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Comments

  • Reply 1 of 99
    quadra 610quadra 610 Posts: 6,756member
    Somewhat down from the 600,000+ that was predicted . . .
  • Reply 2 of 99
    dluxdlux Posts: 666member
    Quote:

    "It feels great to have the iPad launched into the world -- it's going to be a game changer," Apple CEO Steve Jobs said.



    According to Paul Thurrott, Steve Jobs is a tool.



    But then, look at what Jobs has done in his career, versus Thurrott.
  • Reply 3 of 99
    So the numbers are half of what Munster predicted but still its a big number. Its a bad idea to predict sales by the length of queues.



    The number of e-books downloaded is also noteworthy.



    Wish i was in US and held some APPL.
  • Reply 4 of 99
    Yeah, this is a lot less than 600-700k that someone was predicting yesterday. Although how it performs once people have actually tried the thing is going to be a lot more important than first day sales.
  • Reply 5 of 99
    esummersesummers Posts: 953member
    Quote:
    Originally Posted by AppleInsider View Post


    The first-day sales are lower than what some analysts had projected. Gene Munster with Piper Jaffray increased his forecast to between 600,000 and 700,000 after noting healthy supply after surveying a number of Apple retail stores.



    Were the analysts including 3G sales?
  • Reply 6 of 99
    herbapouherbapou Posts: 2,227member
    Quote:
    Originally Posted by Quadra 610 View Post


    Somewhat down from the 600,000+ that was predicted . . .



    I dont think that this is counting pre-orders that will ship later on by mail. (updated, it does included what was ship by mail)



    They ran out of 16/32 gb models everywhere so that may have hurt sales too. I bet lots of folks decided to wait, when you expect to pay 500$, you dont easily buy something at 700$+
  • Reply 7 of 99
    dluxdlux Posts: 666member
    This is a sales figure for the first day. Were some of the other predictions for the first weekend? (Even if some of the retail options were closed on Sunday (damn you, Jesus!) there might still be more units sold if one counts that.)



    In any case, wait until the 3G model goes on sale before making any firm analysis - as if there were such a thing.
  • Reply 8 of 99
    quadra 610quadra 610 Posts: 6,756member
    Quote:
    Originally Posted by herbapou View Post


    I dont think that this is counting pre-orders that will ship later on by mail. So this is not an all pre-orders + store sales number.



    Still not bad for pick-up pre-orders and store sales. The ran out of 16/32 gb models everywhere so that may have hurt sales too.



    These sales included deliveries of pre-ordered iPads to customers, deliveries to channel partners and sales at Apple Retail Stores.



    http://macdailynews.com/index.php/we...omments/24670/



    MDN claims this is coming straight from Apple.
  • Reply 9 of 99
    successsuccess Posts: 1,039member
    That's a lot of Kotex!
  • Reply 10 of 99
    anantksundaramanantksundaram Posts: 20,185member
    Cough, cough..... my prediction has been 300-400K all along! http://forums.appleinsider.com/showt...91#post1598891



  • Reply 11 of 99
    quadra 610quadra 610 Posts: 6,756member
    Quote:
    Originally Posted by Dlux View Post


    According to Paul Thurrott, Steve Jobs is a tool.



    But then, look at what Jobs has done in his career, versus Thurrott.



    LOL Thurrott can't even carry Ballmer's shoes, never mind render judgment about Steve Jobs.
  • Reply 12 of 99
    successsuccess Posts: 1,039member
    Quote:
    Originally Posted by anantksundaram View Post


    Cough, cough..... my prediction has been 300-400K all along! http://forums.appleinsider.com/showt...91#post1598891







    Wow, how did you do that?
  • Reply 13 of 99
    quadra 610quadra 610 Posts: 6,756member
    Munster's *original* prediction was between 200,000-300,000, but after visiting an Apple Store and seeing all the buzz and activity he got stars in his eyes and completely lost it, causing him to bump up his estimate. He got a bit too giddy, it would seem.
  • Reply 14 of 99
    Quote:
    Originally Posted by success View Post


    That's a lot of Kotex!



    That's a lot of immaturity.
  • Reply 15 of 99
    quadra 610quadra 610 Posts: 6,756member
    Sure as hell did better than all the other "tablet" devices, though.
  • Reply 16 of 99
    successsuccess Posts: 1,039member
    Quote:
    Originally Posted by swtchdtomak View Post


    That's a lot of immaturity.



    That's a lot of get outta here Grandpa.
  • Reply 17 of 99
    josh.b.josh.b. Posts: 353member
    Quote:
    Originally Posted by Quadra 610 View Post


    LOL Thurrott can't even carry Ballmer's shoes, never mind render judgment about Steve Jobs.



    What about the points made in the referenced article? Why just insult the author?
  • Reply 18 of 99
    max8sgmax8sg Posts: 6member
    Quote:
    Originally Posted by AppleInsider View Post


    Apple on Monday announced that it sold over 300,000 iPads in the U.S. on its first day of availability...



    I think Apple basically sold out what they managed to make for the launch. There were a quite a few talks last month regarding shortage due to production issues, and I remember a few estimation of available quantity in 200K-300K range. Once everyone gets a chance to try the iPad and production picks up, 1 million target for wifi only, US only in April should be easily reached.
  • Reply 19 of 99
    Quote:
    Originally Posted by Quadra 610 View Post


    Munster's *original* prediction was between 200,000-300,000, but after visiting an Apple Store and seeing all the buzz and activity he got stars in his eyes and completely lost it, causing him to bump up his estimate. He got a bit too giddy, it would seem.



    In short, he forgot how to count.
  • Reply 20 of 99
    anantksundaramanantksundaram Posts: 20,185member
    Quote:
    Originally Posted by success View Post


    Wow, how did you do that?



    Ah, luck or skill?
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