New Apple ad: 'iPad revolution has just begun' (video)
Apple is advertising the iPad in a new spot that breaks from previous iPod an iPhone product ads to present the new device as magical and revolutionary.
The new spot, which Apple today posted to YouTube, asks "What is iPad?"
It then portrays users interacting with the thin new tablet, noting that it is "thin, beautiful, goes anywhere, and lasts all day."
The ad ends with the line, "It's already a revolution, and it's only just begun."
The new spot, which Apple today posted to YouTube, asks "What is iPad?"
It then portrays users interacting with the thin new tablet, noting that it is "thin, beautiful, goes anywhere, and lasts all day."
The ad ends with the line, "It's already a revolution, and it's only just begun."
Comments
Great job Apple!
I believe that was Peter Coyote doing the voice over, and the focus on specs suggests they're aiming this ad at a male audience.
I'm betting we'll see more that focus on the "fun" aspect and the "social networking" aspect as well. Possibly even an older demo ad that just shows the book/magazine aspect of the iPad.
This reminded me of the Newton ad back in the days... I think this was a nod to it...
You are not the only one...
http://www.macrumors.com/2010/05/12/...at-is-ipad-ad/
Apple is advertising the iPad in a new spot that breaks from previous iPod an iPhone product ads to present the new device as magical and revolutionary. ...
I like the way it only shows the parts of the body that you would see when you are looking down at your iPad.
It's smartly done, and will sell a lot of iPads probably but I wish they'd stop with that "magical" crap. It's a totally 1.0 device and has many flaws. The "magical" version is still about five years away IMO. Where else is there to go once you've brought out superlatives like that?
I like the way it only shows the parts of the body that you would see when you are looking down at your iPad.
It's smartly done, and will sell a lot of iPads probably but I wish they'd stop with that "magical" crap. It's a totally 1.0 device and has many flaws. The "magical" version is still about five years away IMO. Where else is there to go once you've brought out superlatives like that?
mega-magical
... the focus on specs suggests they're aiming this ad at a male audience...
There isn't a single mention of the "specs" in the ad.
There isn't a single mention of the "specs" in the ad.
Specs? In a television commercial about the most popular gadget in the world? What do you want them to mention?
Is that entirely honest?
"All the worlds websites in your hands."
Is that entirely honest?
Oh, the sites are there. You just can't do much with some of them.
Well, that's thinking different.
I believe that was Peter Coyote doing the voice over, and the focus on specs suggests they're aiming this ad at a male audience.
I'm betting we'll see more that focus on the "fun" aspect and the "social networking" aspect as well. Possibly even an older demo ad that just shows the book/magazine aspect of the iPad.
Right? I half-expected the "dRoId!" noise at the end.
I like the way it only shows the parts of the body that you would see when you are looking down at your iPad.
It's smartly done, and will sell a lot of iPads probably but I wish they'd stop with that "magical" crap. It's a totally 1.0 device and has many flaws. The "magical" version is still about five years away IMO. Where else is there to go once you've brought out superlatives like that?
Regardless of what Apple does with the iPad five years down the road, there will always be people (and you know who you are) that will whine till the end of time that they will NEVER buy an iPad unless it has <insert lame feature here>. Just the way it is.
but I wish they'd stop with that "magical" crap. It's a totally 1.0 device and has many flaws. The "magical" version is still about five years away IMO. Where else is there to go once you've brought out superlatives like that?
You forgot "and revolutionary, at an unbelieveable price".
Regardless of what Apple does with the iPad five years down the road, there will always be people (and you know who you are) that will whine till the end of time that they will NEVER buy an iPad unless it has <insert lame feature here>. Just the way it is.
I bought an iPad and now I have it on ebay. Wasn't that blown away.
The interface is the best part about it, but instead of saying I'll buy it when it has >insert feature here< included, I'll just say that once I get rid of it, I won't be buying another one.
I WILL, however, buy the very first MacBook Pro that comes with a touch screen and no clamshell lid...
I bought an iPad and now I have it on ebay. Wasn't that blown away.
The interface is the best part about it, but instead of saying I'll buy it when it has >insert feature here< included, I'll just say that once I get rid of it, I won't be buying another one.
I don't think you will have problem getting rid of it. In fact you will make money selling it.
I WILL, however, buy the very first MacBook Pro that comes with a touch screen and no clamshell lid...
You don't have to wait.