Apple attracts 70% new buyers with iPad 2 launch - survey
A survey of customers buying the iPad 2 at launch has found that 70 percent of those customers are new to the platform and did not own Apple's original iPad.
Researchers at Piper Jaffray, including analyst Gene Munster, polled 236 people in line for the iPad 2 when it went on sale last Friday. Launches are usually driven by users upgrading, like last year's launch of the iPhone 4, when just 23 percent of handset buyers were new to the iPhone platform.
But Piper Jaffray's poll found that more than two-thirds of first-day iPad 2 buyers are new to the iPad, suggesting that Apple's touchscreen tablet is attracting many new users with its second-generation model.
"We continue to believe that Apple sold 400k-500 iPad 2s over the weekend," Munster wrote. We note that the weekend number for iPad 2 is essentially a launch day total because stock across retailers was mostly depleted late Friday and not replenished during the weekend."
Munster's numbers are largely in line with other analysts, who expect Apple to sell at least a half-million of the iPad 2 in its launch weekend. At least one more bullish analyst has said investors shouldn't be surprised if Apple sells a million.
Munster has forecast sales of 5.5 million iPads in the March quarter, a number he said is now "likely conservative" based on strong demand for the iPad 2 in both stores and online. On Saturday, Apple was forced to delay the estimated ship date to as long as a month for new iPad 2 orders via its online store.
The Piper Jaffray survey also found that 47 percent of buyers were purchasing a 3G model, with a $130 premium over the Wi-Fi-only counterparts.
A total of 41 percent surveyed opted for the 32GB model, which was up from the 32% that bought the 32GB capacity of the first iPad. And the 64GB model also gained share, suggesting that the average selling price of the iPad 2 may be greater than the first iPad.
Of those in line on Friday, 65 percent of respondents said they owned an iPhone, 24 percent said they owned a Kindle, though only 6 percent intend to read with their iPad. A more popular use for the iPad 2 is using apps and playing games, which 17 percent said they intend to do.
Researchers at Piper Jaffray, including analyst Gene Munster, polled 236 people in line for the iPad 2 when it went on sale last Friday. Launches are usually driven by users upgrading, like last year's launch of the iPhone 4, when just 23 percent of handset buyers were new to the iPhone platform.
But Piper Jaffray's poll found that more than two-thirds of first-day iPad 2 buyers are new to the iPad, suggesting that Apple's touchscreen tablet is attracting many new users with its second-generation model.
"We continue to believe that Apple sold 400k-500 iPad 2s over the weekend," Munster wrote. We note that the weekend number for iPad 2 is essentially a launch day total because stock across retailers was mostly depleted late Friday and not replenished during the weekend."
Munster's numbers are largely in line with other analysts, who expect Apple to sell at least a half-million of the iPad 2 in its launch weekend. At least one more bullish analyst has said investors shouldn't be surprised if Apple sells a million.
Munster has forecast sales of 5.5 million iPads in the March quarter, a number he said is now "likely conservative" based on strong demand for the iPad 2 in both stores and online. On Saturday, Apple was forced to delay the estimated ship date to as long as a month for new iPad 2 orders via its online store.
The Piper Jaffray survey also found that 47 percent of buyers were purchasing a 3G model, with a $130 premium over the Wi-Fi-only counterparts.
A total of 41 percent surveyed opted for the 32GB model, which was up from the 32% that bought the 32GB capacity of the first iPad. And the 64GB model also gained share, suggesting that the average selling price of the iPad 2 may be greater than the first iPad.
Of those in line on Friday, 65 percent of respondents said they owned an iPhone, 24 percent said they owned a Kindle, though only 6 percent intend to read with their iPad. A more popular use for the iPad 2 is using apps and playing games, which 17 percent said they intend to do.
Comments
(I agree with this one, though).
A survey of customers buying the iPad 2 at launch has found that 70 percent of those customers are new to the platform and did not own Apple's original iPad.
Researchers at Piper Jaffray, including analyst Gene Munster, polled 236 people in line for the iPad 2 when it went on sale last Friday. Launches are usually driven by users upgrading, like last year's launch of the iPhone 4, when just 23 percent of handset buyers were new to the iPhone platform.
But Piper Jaffray's poll found that more than two-thirds of first-day iPad 2 buyers are new to the iPad, suggesting that Apple's touchscreen tablet is attracting many new users with its second-generation model.
"We continue to believe that Apple sold 400k-500 iPad 2s over the weekend," Munster wrote. We note that the weekend number for iPad 2 is essentially a launch day total because stock across retailers was mostly depleted late Friday and not replenished during the weekend."
Munster's numbers are largely in line with other analysts, who expect Apple to sell at least a half-million of the iPad 2 in its launch weekend. At least one more bullish analyst has said investors shouldn't be surprised if Apple sells a million.
Munster has forecast sales of 5.5 million iPads in the March quarter, a number he said is now "likely conservative" based on strong demand for the iPad 2 in both stores and online. On Saturday, Apple was forced to delay the estimated ship date to as long as a month for new iPad 2 orders via its online store.
The Piper Jaffray survey also found that 47 percent of buyers were purchasing a 3G model, with a $130 premium over the Wi-Fi-only counterparts.
A total of 41 percent surveyed opted for the 32GB model, which was up from the 32% that bought the 32GB capacity of the first iPad. And the 64GB model also gained share, suggesting that the average selling price of the iPad 2 may be greater than the first iPad.
Of those in line on Friday, 65 percent of respondents said they owned an iPhone, 24 percent said they owned a Kindle, though only 6 percent intend to read with their iPad. A more popular use for the iPad 2 is using apps and playing games, which 17 percent said they intend to do.
I think a lot of people felt that the first generation iPad was nothing more then a 10" iPod Touch and that Apple could have done a lot more with iPad v1 so they waited until iPad v2. I am one of those people. Things like HDMI and cameras for Facetime should have been on iPad v1. Now that they are on v2 people are a bit happier and willing to buy.
All that can be deduced from this is that 70% of the 236 people surveyed did not already own an iPad. In another store the figure could be only 20%.
I think a lot of people felt that the first generation iPad was nothing more then a 10" iPod Touch and that Apple could have done a lot more with iPad v1 so they waited until iPad v2. I am one of those people. Things like HDMI and cameras for Facetime should have been on iPad v1. Now that they are on v2 people are a bit happier and willing to buy.
Agree... Which is why the 500k number seems way low to me!
I think a lot of people felt that the first generation iPad was nothing more then a 10" iPod Touch and that Apple could have done a lot more with iPad v1 so they waited until iPad v2. I am one of those people. Things like HDMI and cameras for Facetime should have been on iPad v1. Now that they are on v2 people are a bit happier and willing to buy.
I have to laugh at this simplistic analysis because there were what, 15 million iPad's sold? And you think there could have been another 15 million sold? What then of the iPad2? I think you need to go to business school.
Apple couldn't blow it's wad on all features for the iPad otherwise there would be no reason to make an iPad2.
For those of us many, many millions who bought an iPad, I'm pretty sure the "giant iPod Touch" thing was never a factor.
Somehow when I saw my oncologist with one at the Stanford Cancer Center and he was using it to look at my CT scans, zooming in and panning and scanning, I never thought of it as a 10" iPod Touch because no iPod Touch or iPhone could do that with even a trace of comfort as the iPad did. I applauded Apple for the vision and willingness to put it out there, despite what the haters say.
I think a lot of people felt that the first generation iPad was nothing more then a 10" iPod Touch and that Apple could have done a lot more with iPad v1 so they waited until iPad v2. I am one of those people. Things like HDMI and cameras for Facetime should have been on iPad v1. Now that they are on v2 people are a bit happier and willing to buy.
Should have been? Why do say that instead of ?would have liked??
I wasn't there to get a new iPad, because there were none left and I knew that before I went there, I just happened to be in the neighborhood so I stopped by for a quick minute. I did get a chance to test out the new iPad for a little bit and there's not much to say about it besides it's great!
I already know what the headlines here are going to be this coming week.
I was talking to an Apple employee for a few minutes and while they don't know or mention any numbers of course, they did say that it was the most successful and biggest selling launch in their history. They were even sold out of all smart covers, every single one, and there were huge lines with people just to get a smart cover yesterday.
Ouch. My head aches, given that an AI headline yesterday said just about the opposite!
(I agree with this one, though).
This survey is a little better done than the one posted Friday. The first survey was of 50 people (out of 250) standing in line at the Palo Alto/Stanford store. This current article surveyed nearly 5 times as many people (236) from 2 locations, NYNY and Minneapolis MN.
So this survey is better, but doesn't strike me as good.
I have to laugh at this simplistic analysis because there were what, 15 million iPad's sold? And you think there could have been another 15 million sold? What then of the iPad2? I think you need to go to business school.
Apple couldn't blow it's wad on all features for the iPad otherwise there would be no reason to make an iPad2.
For those of us many, many millions who bought an iPad, I'm pretty sure the "giant iPod Touch" thing was never a factor.
Somehow when I saw my oncologist with one at the Stanford Cancer Center and he was using it to look at my CT scans, zooming in and panning and scanning, I never thought of it as a 10" iPod Touch because no iPod Touch or iPhone could do that with even a trace of comfort as the iPad did. I applauded Apple for the vision and willingness to put it out there, despite what the haters say.
Laugh all you want at the simplistic analysis. The truth is there were few lines, and plenty of iPad v1 available for purchase days after the release (unlike the iPad v2 which is sold out anywhere). Yes, iPad v1 was successful, but people knew that Apple was holding back and waiting for v2.
Should have been? Why do say that instead of ?would have liked??
No, I say,"should have been" or should of had. Those were things available on other devices. They should have been on iPad v1. Apple was just holding them back for the next version.
No, I say,"should have been" or should of had. Those were things available on other devices. They should have been on iPad v1. Apple was just holding them back for the next version.
What other touch controlled tablets are you referring to here that had such things available when iPad 1 was launched?
Since I only needed iPad as a study tool I actually bought first gen. I think every student in business, science, law and literature should have at least the first gen iPad and if they play games an iPad 2.
What percentage of those buying have no intention of even opening the box?