Apple exec Eddy Cue 'racing' to improve iOS Maps

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  • Reply 21 of 140
    And there goes your entire argument.

    You want Cook fired? You're the only person.

    Coming from you... :lol:
  • Reply 22 of 140
    auxioauxio Posts: 2,754member

    Quote:

    Originally Posted by island hermit View Post



    As much as Maps is not a phony r&d project I can't help but think that iOS Maps could become a career wrecker at Apple since Cook will never put the blame at his own door.

    There's a lot riding on this move Eddy... get your ducks in a row.


     


    I really hate the armchair analysis that the success of a project solely depends on the manager (or the CEO, no less).


     


    The deal-breaker here is that the maps technology itself didn't have the right amount of care put into it and/or it required more time to mature before being made the only mapping option for iOS.  If someone gave the impression to management that it was ready for prime-time and it wasn't (possibly Forstall, or likely some of the people under him), then it's not management's fault for acting on that advice unless they actually did a technical analysis themselves.  I highly doubt Tim Cook has the skills to be able to analyze software and determine its readiness to be released.


     


    So Eddy's big task is to ensure he has reliable people under him giving him this type of information (or do it himself) so that he can make the right calls.

  • Reply 23 of 140
    Does the pic show Williamson or Cue?
  • Reply 24 of 140

    Quote:

    Originally Posted by Shameer Mulji View Post


    I was thinking the same thing.  Williamson came from NeXT so he obviously has extensive knowledge of OSX.  They could have put him charge of the OSX team.  The last thing you want is letting go of all these ex-NeXT guys.  They are smart dudes.



     


    Can't people at least entertain the possibility that this is mostly about politics? Seriously those who've worked in big companies would know, this happens in every one of them.

  • Reply 25 of 140
    auxio wrote: »
    I really hate the armchair analysis that the success of a project solely depends on the manager (or the CEO, no less).

    The deal-breaker here is that the maps technology itself didn't have the right amount of care put into it and/or it required more time to mature before being made the only mapping option for iOS.  If someone gave the impression to management that it was ready for prime-time and it wasn't (possibly Forstall, or likely some of the people under him), then it's not management's fault for acting on that advice unless they actually did a technical analysis themselves.  I highly doubt Tim Cook has the skills to be able to analyze software and determine it's readiness to be released.

    So Eddy's big task is to ensure he has reliable people under him giving him this type of information (or do it himself) so that he can make the right calls.


    I think your last paragraph undermines your first paragraph.
  • Reply 26 of 140
    I mentioned this after Steve passed away. The power struggle is about to begin.
    ... and it aint over. I'm betting on Cook one of these days in the not too distant future.
    Ive seemed to get along fine with Steve, I wonder how well he really gets along with Tim. That will be the deciding factor.
    As Steve went in the 80s so could anyone go today.
    It's a game of Survivor. Those leaving may not be leaving because others don't get along with them; it could be that they were too powerful and could have been a potential threat in the future.
    More to come at 6...


    Sure looks like some house cleaning.
    Not so sure regarding Ive. I consider him very integral and I wonder where they would go without him. Steve had the instinct and made things happen. But any design I would assume comes off Ive's desk. At least hardwarewise.
  • Reply 27 of 140


    Originally Posted by island hermit View Post

    Coming from you... image


     


    So are you planning on explaining anything you say? The apology that they made publicly is magically invalid to you. Why? Explain. Cook is responsible for Maps and should be fired. Why? Explain.

  • Reply 28 of 140
    Can't people at least entertain the possibility that this is mostly about politics? Seriously those who've worked in big companies would know, this happens in every one of them.

    That's what I meant when I said that there might be more to it. I see this kind of thing happen through my work almost on a daily level: new CEO. First thing he does is bring in "his" people, or if the protective hand has been gone undesired prople are ousted pretty fast throughout all management levels.
  • Reply 29 of 140
    patsupatsu Posts: 430member
    [CENTER][/CENTER]I found out that some of my reported Map problems were fixed yesterday. They were still there last week.

    Was Williamson let go after the last update to prevent rocking the boat too much ? It looks like a bunch of data in my area is more correct now. Fewer POIs are lying on the roads and car parks. Those that do are usually from Yelp.

    Perhaps they are focusing on TomTom data and funneling all the improvements there. The crowd sourced Yelp POIs are more up to date even compared to Google. I went to a new restaurant that Google Maps doesn't know it exists yet. It pointed me to a junction.

    Now if Apple can have 2 color pins. One for crowd sourced Yelp POIs that are fast but not so reliable, and another for certified TomTom POIs, it would work for me.

    The other thing is the POI search, they should prioritize the search based on locality first, rather than syntax matching. I think a lot of people who are rushing may misspell their destination or type in incomplete address, 'specially when they are late. They tend to be close to where they want to go but couldn't find it. So SOUNDEX + locality search should have the highest priority. Right now the search is purely syntax based. If you misspell your destination, you're done for.

    The third point is to be lenient. Sometimes Siri jump the gun and start the route when I make mistakes. They should give me an easy way to interrupt and change my search field quickly. Like saying the F word while on their customer support.

    Also please inform me when my Map problem reports are fixed. Impose a 24-48 hour turnaround if possible.

    The other map details can be added in bulk over time.
  • Reply 30 of 140
    So are you planning on explaining anything you say? The apology that they made publicly is magically invalid to you. Why? Explain. Cook is responsible for Maps and should be fired. Why? Explain.

    If I have to explain it to you then you wouldn't understand. :lol:
  • Reply 31 of 140
    Ten years at Apple and no second chance? They could have just taken him off the project and assigned him somewhere else. So either they wanted to make a statement or there might be more to it.

    I mentioned this after Steve passed away. The power struggle is about to begin.

    ... and it aint over. I'm betting on Cook one of these days in the not too distant future.

    Ive seemed to get along fine with Steve, I wonder how well he really gets along with Tim. That will be the deciding factor.

    As Steve went in the 80s so could anyone go today.

    It's a game of Survivor. Those leaving may not be leaving because others don't get along with them; it could be that they were too powerful and could have been a potential threat in the future.

    More to come at 6...

    Isle...

    Based on your comments here, it appears as through you are dissatisfied with Tim Cook or his performance.

    Care to elaborate?
  • Reply 32 of 140
    Sure looks like some house cleaning.
    Not so sure regarding Ive. I consider him very integral and I wonder where they would go without him. Steve had the instinct and made things happen. But any design I would assume comes off Ive's desk. At least hardwarewise.

    That's what I meant about Ive.

    Who is more important to Apple... Cook or Ive?

    So if Ive strongly disagrees with Cook on a project what will happen? Cook aint Jobs. Cook's track record is in running the company. He wasn't the vision guy.
  • Reply 33 of 140
    rayzrayz Posts: 814member

    Quote:

    Originally Posted by island hermit View Post



    [/B]

    I think your last paragraph undermines your first paragraph.


     


    Actually his last paragraph agreed completely with his first paragraph.


     


    A CEO is not wholly responsible for the project failure if he was given inaccurate information. His responsibility is to ensure he's getting the right information so it doesn't happen again.

  • Reply 34 of 140
    jumejume Posts: 209member
    Exaclty. Maps is a real complex thing and what if Eddie Cue doesn't get it right? Will they blow him away as well? As far as I can see and read in Jobs's book, Eddie was one of the key people in iTunes and iPod era... Well I wish him all the best, but I think Maps will take a lot of time to get it to the level where Google is... you can't do that overnight with 100mph speed.
  • Reply 35 of 140


    He should race to fix the Bluetooth issue with iPhone 5.  16 pages of complaints on the support page with no response from Apple.  We can't answer a call on factory installed systems.  Someone's going to get killed.  There are many map and navigation options but none for this situation.  I've written to Tim Cook and others.  Gave feedback on the support page.  No response.  Read some of this.  They are really pissing off their customers.  If I wanted to be treated like this I could have stayed with PC.


    https://discussions.apple.com/message/20418353?ac_cid=tw123456#20418353


    They have really gone downhill since Steve passed away.

  • Reply 36 of 140
    Isle...
    Based on your comments here, it appears as through you are dissatisfied with Tim Cook or his performance.
    Care to elaborate?

    Actually, Dick, "I" don't have to be dissatisfied to feel that Cook's job is tentative. He, in my opinion, isn't the most important guy on the team. I think that Ive is the most important guy, but Ive is also not a Steve Jobs.

    Steve Jobs was not even the best idea guy, but he was definitely the guy who could plainly see which ideas would work and which ones wouldn't. He had a vision of where he wanted to take Apple. His track record speaks for itself.

    Cook on the other hand hasn't shown us yet where he wants to take Apple and, in my opinion, if he has then I'm not sure about his route. A few heads have rolled and we can't necessarily say the right ones have been tossed out the door. That happens... again, we can look at Steve Jobs history with Apple as an example. Rubbing people the wrong way might not be the worst trait one can have in the Apple corporate world.

    As I said... more at 6...
  • Reply 37 of 140


    Originally Posted by ibapples View Post

    16 pages of complaints on the support page…


     


    You realize that is virtually meaningless.






    Someone's going to get killed.



     


    HOW?


     


    Come on.






    Originally Posted by island hermit View Post

    Cook on the other hand hasn't shown us yet where he wants to take Apple…



     


    I think he has shown exactly that in multiple product lines. I think H1 2013 will show us further. 

  • Reply 38 of 140
    rayz wrote: »
    Actually his last paragraph agreed completely with his first paragraph.

    A CEO is not wholly responsible for the project failure if he was given inaccurate information. His responsibility is to ensure he's getting the right information so it doesn't happen again.

    You said it again. "His responsibility"... exactly.
  • Reply 39 of 140
    mstonemstone Posts: 11,510member

    Quote:

    Originally Posted by auxio View Post




    So Eddy's big task is to ensure he has reliable people under him giving him this type of information (or do it himself) so that he can make the right calls.



    Unfortunately, I think Apple Maps will remain a patchwork of various partners' technology and data sets for some time, which, in my opinion is the fundamental issue going forward. Unlike Google who is simply extending the search data that they already own to their maps, Apple has to depend on several other third parties. In a way, Microsoft did a much better job with their back end and cloud services than Apple. Bing search and maps are reasonably good. They were smart to build it in-house. I think this is what Apple needs to do. Search and maps are services that naturally go together and if they share some of the same code base it makes them so much more efficient rather than having many disparate partners like Apple does. There is just too much unnecessary complexity in the way Apple did their mapping solution.


     


    Without a ground up rewrite I can't really see Eddie being able to completely fix Apple Maps. Improve, sure, but really make it competitive with the other mapping solutions out there, not likely. Apple maps has one really strong feature, it is the default mapping app on iOS, but that is about it.

  • Reply 40 of 140

    I think he has shown exactly that in multiple product lines. I think H1 2013 will show us further. 

    Only a year has passed and already you are giving him full credit for everything that has been designed....

    Myself... I'd rather wait at least another 2 or 3 years. Then I'll really know that Steve is only watching...
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